Free appetizer when a customer buys an entree
No customer can’t resist freebies. This holiday, make diners line up outside your door by giving them a free item when they dine. Diners will get a free appetizer if they buy an entree, which means they can save money.
An effective way to inform customers about this promotion is through emails or posting them on social media like Facebook and Instagram.
Last offer for the summer menu
This is a surefire strategy to consume all stocks left for the summer menu items. Giving away a seasonal dish or cocktail is a good tactic to use all inventory supplies for summer menu items.
Sending targeted people an email including the phrase, “hurry. before it’s gone,” can stir the person’s competitive spirit. This can be an effective FOMO (Fear of Missing Out) marketing technique.
Family Labor Day Dinner Promotion
Devise a promotion exclusive for families. Summer is nearing its end, meaning that children will return to school. A family dinner at a restaurant allows parents to spend quality time with their children before everyone becomes too busy.
You can have children eat for free (in your choice of age bracket). Given that children only consume a small portion, allowing them to dine for free wouldn’t hurt.
Related: National Tapioca Day: facts, food items, restaurant and café marketing ideas
Labor Day restaurant promotions through email
Email promotions are another common advertising strategy to promote restaurant products. Since a great number of individuals spend most of their time on their phones, it is an excellent way to reach more audiences.
In fact, a survey revealed that almost half of the respondents spent an average of five to six hours on their phones daily (excluding work-related smartphone use).
This means that sending out a newsletter keeps you in contact with your customers. It can also increase customer loyalty.
Here are some examples of promotional emails for the upcoming Labor Day.
Give discount codes
Give loyal customers a discount code so that they will only pay a percentage of the total amount of the food item purchased.
For example, for a minimum purchase of $15 or more, they can use the discount code for 25% off. Moreover, this is a good strategy to retain loyal customers and make first-time customers repeat business.
Limited time offer
Sending customers a limited-time offer through emails can entice them to come to your place to avail of the promotion. For example, you will reduce the price of your chosen desserts on Labor Day from 5 pm to 10 pm.
As a result, it gives consumers a feeling of urgency. This can also make them increase their purchases, which can boost the restaurant’s sales.
If you’re feeling extra generous, send targeted people a newsletter informing them that you will give a free appetizer to the first 100 customers who dine at your restaurant on Labor Day.
Promotional giveaways are an effective strategy for increasing brand awareness and capturing the attention of existing and potential customers.
Promote events or parties
If you plan to hold parties or host events, you can simply send customers an email invitation. A karaoke night, for example, would attract millennials, so ensure you are sending the invitation to the right people.
You can implement this in your restaurant or bar over the weekend. As a result, people looking for a fun night out will come with their group of friends.
Optimize digital menu using MENU TIGER for more sales
MENU TIGER is an online tool that the hotel and restaurant industries can use to automate and speed up their ordering operations.
Furthermore, it is jam-packed with useful features that food businesses can use to run promotions, update menus for increased profits, and provide excellent customer service.
One of its features is QR code ordering, which allows you to serve customers quickly, especially during peak hours.
It also includes POS integration, allowing you to better manage your business.
Sales and revenue analytics are also available to help you track sales and revenue daily, weekly, or monthly.
Furthermore, you can carry out promotions by utilizing its upselling features and displaying promotional banners on its custom-built restaurant website. Website visitors can then place takeaway orders on your page.
To find out more ways to generate a profit using MENU TIGER, continue reading.
Upsell menu items
Upselling is a proven and effective strategy to drive sales. Implementing this strategy, especially during holidays like Labor Day, will increase the restaurant’s sales.
Gladly, MENU TIGER has a feature that enables you to perform this strategy. This would benefit restaurants’ profitability, especially on special holidays or events.
For your guide on how to add a modifier group with MENU TIGER, see the following steps below:
On the system dashboard, go to Stores, where you will add a new modifier group. After that,Go to Menu and choose the Modifier subsection.