Top Mobile Marketing Statistics of 2025 You Must Know
As we enter 2025, one thing is clear: brands must prepare themselves with the most current mobile marketing statistics and trends.
With smartphones' raging popularity and necessity, mobile devices and mobile-optimized campaigns drive today’s approach to marketing.
In this blog, we’ll look at the numbers and consider which consumer habits, mobile-first techniques, social platforms, and ads are shaping the landscape of mobile marketing.
And keep reading for some clever mobile marketing ideas to propel you into a new year of good business and even better customer relationships with QR code generator software, branded websites, and more.
Table of Contents
- How effective is mobile marketing?
- Current mobile marketing statistics and trends
- I. Mobile media time and usage
- II. Mobile advertising
- III. Consumer behavior
- IV. Social media
- Other interesting mobile marketing facts
- Smart mobile marketing strategies you can try
- Create mobile-optimized QR codes for marketing with the best QR code generator
- What marketers look for in a phone brand
- 2025 in focus: Mobile marketing insights
- FAQs
How effective is mobile marketing?
The reach of mobile marketing is unmatched.
Over 6.8 billion global smartphone users mean brands have unparalleled access to new audiences. With most people carrying their phones everywhere they go, brands can easily make real-time connections.
You can use plenty of strategies, platforms, and consumer data to create mobile campaigns that resonate with your target audience; it is only a matter of finding what works best for your business.
Digital marketing tools such as Adobe Express (design), Mailchimp (email), and Hootsuite (social media) are available online to help businesses and marketing teams build impactful mobile-focused campaigns.
Current mobile marketing statistics and trends
Take a look at what mobile marketing strategies are leading the way in 2025:
I. Mobile media time and usage
97.6% own a smartphone, while 57.7% own a laptop or desktop
Although mobile devices dominate the global market, device usage varies in most developed countries.
A broad survey by GWI reveals that 97.6% of internet users aged 16 to 64 own a smartphone.
57.7% own a laptop or desktop computer, 30.9% a tablet, 30.1% a smartwatch, and 16.2% a smart home device.
This data suggests advertisers must understand the multichannel shifting behavior regarding brand and site visits.
98.1% access the internet via their phone
This number is unsurprising, especially considering that 54% of all website traffic comes from mobile devices. However, 90% of users also use their laptop/desktop/tablet to connect to the internet.
Don’t miss out on leads; ensure your website is optimized for both mobile and desktop users so that more people can engage with it.
8 PM to 12 AM is the prime time for mobile usage
Although mobile media use changes throughout the day, the most popular time for people to engage with their phone and/or tablet device is between 8 PM and 12 AM.
Desktops also show significant usage during the daytime, between 10 AM and 5 PM, as they tend to be essential work tools in industries like finance, marketing, design, and more.
Time spent on mobile apps is 5.5x more than on mobile web
This does not necessarily mean that your marketing plan should entirely focus on apps, as this data likely stems from frequent visits to social media and news apps.
For retail businesses, a well-designed app can help them stand out in a saturated market, encouraging higher engagement and user retention.
Pro tip: If your brand has developed an app, you can connect users instantly by creating and sharing an App store QR code and displaying it in prominent (yet relevant) places.
Most-visited apps in the US categorized by age
- 18 - 24. This age group mainly visits social media and entertainment apps, their top picks being Instagram, TikTok, Spotify, X, and Netflix.
- 25 - 34. Likely in the workforce, this group indulges in social media and uses productivity apps: Facebook, Facebook Messenger, WhatsApp, Cash App, and Microsoft Outlook.
- 35 - 44. This group mostly uses finance, productivity, and food apps like PayPal, McDonald’s, Capital One Mobile, Microsoft Authenticator, and Microsoft Teams.
- 45 and above. This oldest group is the main visitor to e-commerce and business software apps like Amazon, Walmart, Temu, eBay, and Adobe Reader.
II. Mobile advertising
52% of pay-per-clicks comes from mobile
Mobile users influence different kinds of marketing, including social media, email, and pay-per-click (PPC) advertising. Mobile-friendly PPC strategies are highly valuable for targeted reach and tracking impressions.
If your business uses PPC to reach leads, you will need to design your landing pages in a way that works for mobile users.
$255.8 billion of total ad spending through mobile by 2028
A mobile marketing report by Statista projects around $255.8 billion of ad spending in the social media advertising market, mostly generated via mobile, by 2028.
The rise in mobile ad spending may indicate advertisers notice a shift in consumer attention to mobile-centric channels and will heavily invest in platforms where target audiences spend most of their time.
Mobile marketing growth is forecasted to be 400 billion dollars
In 2022, mobile marketing advertising was valued at 327 billion dollars—17.2% higher than the previous year. It was then forecasted to be up to 400 billion dollars in 2024.
This surge is due to several interconnected factors. For one, shopping habits are increasingly shifting to e-commerce, where customers prefer to shop in the comfort of their homes or on the go.
Advancements in connectivity, like the rollout of 5G, are making mobile experiences faster and smoother, allowing advertisers to create high-quality video ads without issue.
III. Consumer behavior
61% are more likely to buy from mobile-friendly sites
Many online shoppers browse for products, read reviews, and purchase through mobile devices. Any digital marketing campaign should center on earning mobile conversions or driving meaningful actions.
How? Companies can help customers with on-the-go shopping by creating a mobile-friendly site that allows them to glide through the checkout process.
26.95 million QR code scans in 2024
According to QR TIGER's QR code statistics report, over 26.95 million QR codes were scanned in 2024. Scanning the code with a smartphone camera makes accessing information convenient for many users.
We encourage embracing QR tech in 2025 and creating interactive experiences for customers by including it in product packaging, digital ads, events, and in-store displays.
81% of shoppers do online research before in-store shopping
Highlighting our digital accessibility to information, most shoppers prefer conducting online research before making the final transaction at a physical store.
The internet and social media offer a wealth of information on product pricing details, customer reviews and ratings, and image samples that can help determine whether a product is worth investing in.
91% of smartphone users made purchases after seeing ads
This demonstrates that relevant ads significantly sway potential customers, especially when they align with their interests, needs, and preferences.
Mobile advertising works across many sectors, such as entertainment and retail. To avoid overwhelming users, be mindful of your ad placement, recurrence, and relevance.
IV. Social media
TikTok users spend 4.43 billion minutes on the app daily
TikTok, a short-form video-sharing social platform, is widely known for its dynamic and creative content and contributes greatly to mobile marketing growth. Its algorithm is famous for tailoring users’ “For You Page” with scary accuracy.
The app’s 1.5 billion users collectively spend 4.43 billion minutes watching TikTok videos daily. Marketers should capitalize on this overwhelming reach by creatively adapting campaigns into 15-second to 10-minute videos.
98.5% access Facebook from mobile
A staggering portion of Facebook users exclusively access the app on their mobile devices. The popular social media platform works best with short-form content for mobile users.
Why? A smaller screen means you want to reduce the amount of scrolling to keep your audience's attention. Appeal to Facebook users by providing a positive mobile experience.
99% access social media from their phones
Marketing trends reveal another compelling reason to adopt mobile-optimized content into your digital marketing plan is the whopping 99% of social media users who access social platforms through their smartphones.
This is rooted in convenience and the nature of modern digital habits, with many people practically glued to their phones or at least having them nearby at all times.
Mobile devices responsible for 90% of YouTube views
YouTube remains a steadfast competitor among video-hosting platforms, with over a billion users and mobile devices responsible for most of its views.
Mobile marketing statistics show a high appeal for video marketing, making it an essential part of any modern advertising plan. People love videos because they are easier to digest and, when done right, grab their attention straight away.
47% prefer to read emails on a mobile device
This preference, particularly for smartphones, is rooted in modern habits and accessibility. These devices are always within reach, where users can readily check their emails anytime.
Smartphones are the go-to device for reading emails, whether on your daily commute or between breaks at work. Many email apps are mobile-optimized with features like pop-up notifications and easy reply buttons.
Other interesting mobile marketing facts
Location matters
80% of marketers prefer location-based mobile ads, such as geo-fencing, because they can use real-time geographic data to deliver personalized messages to their audience.
This works extremely well when, for example, retailers want to send promotions to customers near their store locations. Restaurants can even attract people to their doors with limited-time offers during peak hours.
A surge in mobile payments
Mobile marketing trends show consistent growth in mobile wallets like Apple Pay and Google Wallet, with around 70% of consumers using payment apps.
One of the best event marketing tools is platforms that facilitate seamless mobile payments for online and on-site attendees. For instance, a QR code can be placed near merchandise and food stalls to facilitate quick transactions.
Push notifications work
Perhaps one of the more surprising mobile marketing facts is that push notifications have a tremendous influence in driving user action, with mobile apps having a 90% higher engagement rate.
One great thing about push notifications is they can be tailored to the user’s preferences and behavior. Personalized messages feel less intrusive and motivate users to click.
Smart mobile marketing strategies you can try
Create a mobile-optimized website
The numbers don’t lie. People are more inclined to purchase from a brand with a mobile-accessible website they can visit anytime, anywhere.
Some key features to consider adding to your site are a user-friendly interface with clear toggle buttons and menus and optimizing your site’s images for quick performance and load times.
Develop a branded mobile app
The future of marketing lies in a well-designed app. By developing a branded mobile application, you can craft a direct channel for customers to share their thoughts on your product, receive updates and promotions, and do in-app shopping.
Include features like chat support to communicate a willingness to help users with any questions or concerns, building loyalty and increasing brand visibility.
Share QR code campaigns
This is a versatile and easy way to improve customer experiences and amp up any marketing campaign. QR codes are typically small and can easily be applied to any marketing collateral.
A QR code marketing campaign can link customers to tutorial videos, share relevant files for additional information, facilitate smooth mobile payments, and send out landing pages that offer special offers or detailed product descriptions
Create mobile-optimized QR codes for marketing with the best QR code generator
Level up your campaigns by creating a custom QR code in only a few simple steps:
- Go to QR TIGER dynamic QR code generator and log into your account.
- Choose a QR code solution that fits your campaign needs (e.g., file, URL, landing page, etc.) and enter the necessary information.
- Select Static QR or Dynamic QR, then click Generate QR code.
- Customize your marketing QR code by playing with different color schemes, patterns, eyes, and frames or using a pre-designed template. Upload a logo to align with your brand.
- Test-scan your QR code, then click Download to save it.
Pro-tip: Check out some of QR TIGER’s neat digital marketing tips on their blog page.
What marketers look for in a phone brand
- Market share. Brands with significant market share, like Apple and Samsung, have a broader reach, making them prime options for marketing campaigns.
- Operating system. Marketers may prioritize an OS that supports a rich app ecosystem, ad integrations, and flexible user experiences. Compatibility with in-app purchases and steady feature updates are also highly regarded.
- Security and privacy. Many still have concerns about data security, so marketers prioritize brands that meet user privacy benchmarks and align with international rules and regulations.
2025 in focus: Mobile marketing insights
This year’s top mobile marketing statistics speak volumes about the direction digital marketing is heading. There’s no denying it—smartphone-friendly marketing is the way to go in 2025.
Being a central hub for shopping, communicating, and collecting information, it makes sense that mobile devices are one of the best places to focus your marketing strategy.
The key trends surrounding QR code generator usage, market growth, and social media tell us that mobile devices are a medium that many, if not most, people gravitate towards.
FAQs
What is the growth rate of mobile marketing?
Mobile marketing is expected to reach $1,040.08 billion by 2032, with a compound annual growth rate (CAGR) of 21.8% from 2024 to 2032.
Are mobile marketing statistics worth looking out for?
Absolutely. They provide helpful insight into consumer behavior, emerging marketing trends, and which strategies are viable options in a fast-changing digital space.
What is the biggest mobile market in the world?
The Chinese market is the biggest in the world, surpassing India, the US, and Indonesia. Apple and Samsung are the leading smartphone brands in the industry, owning a combined 51.2% of the market share.
