Looking for the best event marketing tools for 2023 can be challenging, especially with so many tools on the market today.
You must choose those that suit your needs best, and that’s why you have to consider many factors—from event management to marketing automation and analytics.
Some have even opted for a QR code generator software to create QR codes for easier facilitation of event processes, while others went for social media promotion platforms for wider reach.
Still don’t know what tools are the best for you? We got you covered.
Check out our list of tools and software that will elevate your event marketing game this year.
Why should you know the best event marketing tools for 2023?
The latest event marketing tools can help marketers plan, promote, and execute events more efficiently and effectively.
These can also provide valuable insights into the success of events and help measure their ROI.
It automates repetitive tasks, offers contactless event registration, and saves time for more creative and strategic work.
With these tools, marketers can identify trends, spot opportunities, and adapt to the rapidly changing digital environment.
In addition, they can create engaging and interactive experiences for attendees and make it easy to track and analyze data from the event.
Best event marketing automation platforms
Eventbrite found that 69% of event organizers use marketing automation tools to promote their events and send targeted email campaigns.
It also revealed that 40% of event organizers use event management software to keep track of registration and ticket sales.
Marketing automation tools automate repetitive marketing tasks and help businesses scale their marketing efforts.
These tools allow businesses to target the right audience, personalize campaigns, and measure the success of their event marketing efforts.
Here are some popular event marketing software for automation, along with their features, benefits, and pricing:
Pardot is a B2B marketing automation tool designed to help businesses generate, nurture, and manage leads.
It’s part of the Salesforce platform, which means it can be seamlessly integrated with Salesforce CRM, allowing for a unified view of customer interactions and data.
- Streamlined lead management: Pardot lets you track leads through the sales funnel and assign them to the appropriate sales team member.
- Targeted campaigns: Pardot’s segmentation and scoring tools allow you to create highly targeted campaigns that reach the right audience.
- Email marketing: Pardot has a robust toolset, including templates, A/B testing, and analytics.
- ROI tracking: Pardot’s analytics tools allow you to track the ROI of your marketing campaigns.
- Email Marketing: Create and send targeted, personalized emails and measure their success with detailed analytics.
- Lead Scoring: Score leads based on their engagement with your marketing and sales content and prioritize leads for follow-up.
- Reporting and Analytics: Get a comprehensive view of your marketing performance with real-time data and custom reporting.
- A/B Testing: Test the elements of your marketing campaigns, such as subject lines and call-to-action buttons, to optimize results.
- Multichannel Marketing: Engage with prospects and customers across multiple channels, including email, social, and mobile.
The Standard plan starts at $1,250 per year, while the Pro plan is at $3,000 per year. The Ultimate plan can be customized to your needs and is priced case by case.
Please note that Pardot is a part of the Salesforce platform; to use it, you need to have a Salesforce account.
2. Adobe Marketo
Adobe Marketo is a marketing automation platform designed to help businesses attract, engage and delight customers through personalized, multi-channel marketing campaigns.
- Lead generation: Marketo’s platform includes various lead generation tools, such as landing pages, forms, and webinars, that can generate high-quality leads.
- Personalization: Marketo offers a range of personalization features, such as dynamic content and leads scoring, that deliver personalized experiences to different segments of your audience.
- Automation: Its various automation features, such as automated lead nurturing and lead scoring, can help marketers streamline marketing processes and improve efficiency.
- Marketing analytics: Marketo’s platform offers analytics features, such as campaign performance metrics and A/B testing, to measure the ROI of your marketing campaigns.
- Event Registration and Management: Marketo allows you to manage event registrations, including setting up registration forms, managing attendee lists, and processing payments.
- Attendee Tracking and Follow-Up: It provides tools for tracking which attendees have opened their emails, clicked on your links, and registered for your events.
- Post-Event Analytics and Reporting: This software offers analytics and reporting tools to help you measure your events’ success and identify improvement opportunities.
- Integration with Other Marketing and Sales Tools: Marketo integrates with other marketing and sales tools, including CRM systems, social media platforms, and web analytics tools.
Marketo prices start at $895 per month for the Standard plan and go up to $1,495 per month for the Advanced plan.
Its Elite plan is quite pricey, but you can customize it to your company’s needs.
HubSpot is an all-in-one marketing automation tool that helps businesses of all sizes improve their marketing efforts.
It provides a wide range of features and tools to help companies to attract, engage and delight customers.
- Improved lead generation and conversion rates: It includes tools for creating landing pages, forms, and calls to action, as well as analytics and reporting to help businesses understand their performance.
- Customer behavior and preferences: The analytics and reporting features give businesses insights into customer behavior and preferences and improve marketing campaigns to personalize messaging.
- Personalize and optimize marketing campaigns: HubSpot includes tools for segmenting email lists and targeting specific groups of customers and A/B testing to optimize campaigns.
- Marketing and sales alignment: HubSpot’s CRM and sales automation features can help businesses to align their marketing and sales efforts. It can increase efficiency and improve conversion rates to qualify leads.
- Marketing Automation: Automate and streamline your marketing tasks, from lead generation to lead nurturing to closed deals.
- CRM: Manage all your contacts and deals in one centralized database, accessible from anywhere.
- Content Management System (CMS): Create and manage your website and blog without needing technical expertise.
- Email Marketing: Create and send targeted, personalized emails to your leads and customers.
- Integrations: Event organizers can integrate with over 1,000 other apps and tools, including popular ones like Google Analytics, Salesforce, and more.
HubSpot plan prices vary depending on your package and features. They offer free and paid versions starting at $50/month. The enterprise package prices are available on request.
Keap is a CRM and sales automation tool for small businesses and entrepreneurs.
It offers event marketing automation capabilities.
With Keap, you can create and promote events, manage registration, track attendees and leads, and analyze the results of your event all in one place.
Additionally, you can use CRM and sales automation tools to nurture leads, turn them into customers, and keep track of their interactions with your business.
- Streamlined event planning and management: Keap allows users to create and manage all aspects of their event, including registration, ticket sales, and email marketing campaigns to promote your event.
- Automated follow-up: Users can automatically send follow-up emails to attendees after your event, helping to increase engagement and conversions.
- Improved lead generation: The lead capture and tracking features can help you identify and nurture leads generated from your event.
- Marketing automation: Keap provides a suite of marketing automation tools, including email marketing, lead capture, and social media integration, to help promote and market events.
- Event management: It provides a centralized platform for event management, allowing organizers to manage attendees, send reminders and updates, and track event performance.
- Payment processing: It integrates with popular payment gateways, allowing easy and secure payment processing for event tickets and merchandise.
- Customer relationship management (CRM): This tool offers a robust CRM system, providing businesses with a comprehensive view of customer interactions and behavior to improve event marketing strategies.
- Analytics and reporting: Event organizers can use detailed analytics and reporting to track event performance, understand attendee behavior, and make informed decisions.
Keap prices vary according to the bundle and features you choose. They offer a free trial, and their pricing starts at $199/month.
GetResponse is an all-in-one marketing automation tool that helps businesses of all sizes improve their marketing efforts.
It provides many features and tools to help companies to attract, engage, and convert customers.
The tool offers an intuitive drag-and-drop editor, various templates and design options, and a range of tools for personalization and automation.
- Easy event promotion: They offer a range of tools that make it easy to promote events through email campaigns and landing pages. It helps increase attendance and drive ticket sales.
- Automated follow-up: Event planners can use the automation features to send automated follow-up emails to attendees after an event, which can help increase engagement and conversions.
- Improved lead generation: The lead capture and tracking features can identify and nurture leads generated from events.
- Email marketing: This tool enables businesses to create, send and track personalized email campaigns.
- Automation: This feature allows businesses to trigger personalized email campaigns based on subscriber behavior, such as abandoning a shopping cart or signing up for an event.
- Marketing automation: GetResponse’s marketing automation platform allows businesses to automate repetitive tasks, such as lead scoring and nurturing.
GetResponse pricing ranges from $15 to $1,199 per month, based on the number of subscribers and features required.
It offers four plans: Email Pro, Max, and Enterprise.
The Email plan starts at $15 per month for 1,000 subscribers, while the Enterprise plan is for high-volume senders on a quote-basis price.
Mailchimp is an email marketing and marketing automation tool that businesses can use to create and send email campaigns, manage their contacts, and automate repetitive tasks.
While it is not specifically an event marketing automation tool, Mailchimp does offer a range of features that event planners can use to promote and manage events.
- Event promotion and email marketing: It helps promote events and track the results through personalized email campaigns
- Landing pages: Mailchimp’s landing page feature allows businesses to create professional-looking pages to promote events and sell tickets.
- Automation: Organizers can automate repetitive tasks, such as sending follow-up campaigns to event attendees.
- Sign-up forms: Mailchimp’s sign-up forms feature allows businesses to easily collect contact information from attendees and add them to their email list.
- Event management: Mailchimp provides various tools to help you manage your events, including attendee management, reminders, and follow-up.
- Email marketing: Create and send personalized email campaigns to promote events and track the results of their campaigns. It includes segmenting email lists, personalizing subject lines and content, and scheduling emails in advance.
- Attendee management: Mailchimp offers a range of tools to help businesses manage their attendees, including the ability to track attendance, manage ticket sales and registration, and send reminders and follow-up emails.
- Event analytics and reporting: Event organizers can use analytics and reporting tools to track event performance, including attendance, ticket sales, and revenue. This feature lets companies measure event success and make data-driven choices.
- Integrations: Mailchimp also offers a wide range of integrations with other popular tools such as social media platforms, e-commerce platforms, and more.
Mailchimp’s pricing depends on the number of contacts you have in your account.
They offer a free plan that allows you to send up to 10,000 emails per month to a maximum of 2,000 contacts.
For paid plans, pricing starts at $9.99/month for the basic plan, which allows you to send an unlimited number of emails to up to 500 contacts.
7. Constant Contact
Constant Contact is an email marketing service provider that helps businesses, organizations, and individuals connect with their audience through email campaigns, social media, and other digital channels.
As a marketing automation tool for events, it is a powerful solution that allows event organizers to plan, execute and track the performance of their event marketing campaigns.
- Automation: This tool allows users to trigger personalized email campaigns based on subscriber behavior, such as abandoning a shopping cart or signing up for an event.
- Analytics and reporting: Constant Contact provides detailed analytics and reporting tools that allow you to track your email campaigns’ performance and identify improvement areas.
- Event management: This feature enables businesses to create and manage events, accept registration and payment from attendees, and easily promote and track their events.
- Integrations: They also offer a wide range of integrations with other popular tools such as social media platforms, e-commerce platforms, and more. Businesses can connect their existing platforms with Constant Contact and comprehensively view their marketing data.
- Event registration and ticket sales: This software offers constant event registration and ticket sales features that allow users to create and manage events.
- Event promotion and email marketing: The email marketing tool can create and send personalized email campaigns to promote the event and track the results of your campaigns.
- Event management: Constant Contact provides various tools to help you manage your events, including attendee management, reminders, and follow-up.
- Event analytics and reporting: The analytics and reporting tools allow event planners to track the performance of their events, including attendance, ticket sales, and revenue.
Pricing for Constant Contact varies depending on your package and features. They offer a free trial, and their pricing starts at $20/month.
Event Planning and Management Tools
According to a Bizzabo survey, 79% of event professionals use event management software to plan and execute their events.
Event planning and management tools are essential for organizing and executing successful events.
These tools can help you streamline the event planning process, automate tasks, and efficiently manage attendees.
Here are some of the most popular event planning and management tools available:
Eventbrite is an online event ticketing and registration platform.
It allows users to create, promote, and sell tickets for events of all sizes, from small gatherings to large festivals and conferences.
- Easy event promotion: Eventbrite allows users to create customizable event pages, which marketers can share across multiple channels and platforms to promote events. a
- Streamlined ticket sales and check-in: Eventbrite’s ticketing options make it easy for attendees to purchase and check in at the event.
- Detailed analytics: Eventbrite provides detailed analytics on ticket sales, attendee demographics, and more, which can help event organizers make data-driven decisions.
- Customizable event pages: Create a professional-looking event page with all the information attendees need to know about the event.
- Ticketing options: Offer early bird pricing, VIP packages, and more strategies to help increase ticket sales.
- Attendee management: Keep track of who’s coming to the event and check in attendees quickly.
- Event marketing: Promote your event on social media, via email, and more with Eventbrite’s marketing tools.
- Mobile App: Attendees can check in, access their tickets, and get updates through the Eventbrite mobile app.
Eventbrite offers a free plan for free events and paid plans starting at $9.99/month.
They may apply additional fees per ticket sold and registration on paid plans.
Event organizers can also choose to pass on the cost of the service fee to the attendees.
Trello is a project management tool marketers can use to manage events smoothly while collaborating with team members.
It allows users to organize and prioritize tasks related to planning and executing events.
- Clear task organization: Trello’s boards, lists, and cards make it easy to see what needs to be done and prioritize tasks related to event planning and execution.
- Easy team collaboration: Trello allows users to collaborate with team members on tasks, making it easy to delegate and keep track of progress on event planning and execution.
- Flexibility: Trello can be used to manage various tasks related to event planning and execution, from simple to-do lists to complex event-planning projects.
- Customizable boards, lists, and cards: Create boards, lists, and cards that work for your event planning and execution needs, and quickly move them around as needed.
- Checklists: Add checklists to cards to break down tasks and ensure that team members don’t miss anything.
- Calendar view: Trello offers a calendar view that lets users see the event schedule and deadlines at a glance.
- File attachments and integration with other apps: Trello allows users to attach files and integrate with other tools such as Google Drive, Slack, and more.
Trello offers a free plan, with paid plans starting at $9.99/month.
The paid plans offer more features and capabilities, such as advanced automation, third-party integrations, and more.
Cvent is a comprehensive event management platform that offers a range of tools and features that help event planners and organizers manage all aspects of their events.
It provides solutions for event registration, venue sourcing, on-site management, marketing, analytics, and mobile event apps.
- End-to-end event management: This tool provides a wide range of tools and features to help event planners and organizers manage all aspects of their events, from registration to on-site management.
- Detailed analytics: It offers in-depth analytics on event registration, attendance, and more, which can help event planners and organizers make data-driven decisions.
- Manage multiple events at once: Cvent allows users to manage various events simultaneously and switch between them easily.
- Event registration: Cvent allows users to create custom registration forms, manage attendee data, and sell tickets.
- Venue sourcing: Marketers can search and compare venues and manage all venue booking and contracting aspects.
- On-site management: This software provides tools for managing attendee check-in, session tracking, and lead retrieval.
- Marketing automation: Event planners can create and execute event marketing campaigns without hassle.
- Mobile event apps: Cvent offers mobile apps that organizers can customize to include event agendas, speaker bios, and more.
Cvent’s pricing is available upon request. It depends on the organization’s size, the number of events, and the needed features.
They usually offer a subscription-based model with different pricing plans for various features and functionalities.
11. Planning Pod
Planning Pod is a cloud-based event planning software that helps event planners and organizers manage all aspects of their events, from budgeting and timelines to vendor management and guest lists.
- Streamlined event planning: It provides a wide range of tools and features to help event planners and organizers manage all aspects of their events.
- Efficient vendor communication: The tool allows event planners and organizers to manage vendor communications and contracts all in one place.
- Customizable templates: Planning Pod offers event planning and management templates, which can save time and reduce errors.
- Budgeting and financial management: Users can create and manage event budgets, track expenses and generate financial reports.
- Timelines and to-do lists: It provides detailed timelines and to-do lists that can help event planners and organizers stay on track.
- Vendor management: Event planners can manage vendor communications, contracts, and payments in one place.
- Guest lists: They can monitor the guest lists and seating charts and track RSVPs.
- Event website: Organizers can also create a website that they can customize with the event’s branding and information.
Planning Pod’s pricing starts at $39/month.
It offers a free trial. Different pricing plans are offered based on the number of events and the features needed.
It also provides customized enterprise pricing for larger organizations.
Eventzilla is an event management software that provides tools for event planners and organizers to manage and execute events.
It offers a variety of features, such as event registration, ticketing, and website creation, making it easy for planners to manage all aspects of their events from one central location.
- Streamlined event planning and management: Eventzilla provides a centralized platform for managing all aspects of your event planning and execution.
- Increased efficiency and reduced expenses: With Eventzilla, you can automate many manual event planning and management tasks, such as email reminders and payment processing.
- Improved attendee engagement and experience: This platform provides tools for enhancing the attendee experience, including customizable event pages, mobile apps, and onsite check-in and scanning capabilities.
- Enhanced data collection and analysis: It provides real-time reporting and analytics to help you track and measure the success of your events.
- Event registration and ticketing: This platform offers a complete event registration and ticketing system, allowing attendees to register and purchase tickets for your events quickly.
- Customizable event pages and emails: Eventzilla provides tools for creating and customizing event pages and emails, including the ability to personalize the look and feel to match your brand.
- Attendee management and tracking: It has tools for managing and tracking attendees, including tracking attendee behavior and engagement and following up with attendees after your event.
- Payment processing and financial reporting: Eventzilla provides tools for processing payments and generating financial reports, including managing ticket sales, fees, and refunds.
- Onsite check-in and scanning: Event organizers can do an onsite check-in and scanning capabilities using this tool, allowing you to manage attendee check-in and scanning quickly and efficiently.
Pricing for Eventzilla depends on the number of events and attendees.
They offer a free plan for events with less than 100 attendees.
They also offer a Pro plan with more features for $99/month and an Enterprise plan for more significant events, with quote-based pricing.
13. Social Tables
Social Tables is a cloud-based event management software that helps event planners and organizers manage all aspects of their events, from managing guest lists and seating arrangements to creating event diagrams and floor plans.
- Seating management: Social Tables allow event planners and organizers to manage guest lists, seating charts, and floor plans in one place.
- Event diagramming: This tool provides an easy-to-use diagramming tool that allows users to create event diagrams and floor plans quickly and easily.
- Customizable templates: It offers event planning and management templates, which can save time and reduce errors.
- Guest list management: Social Tables allow users to manage guest lists and seating charts and track RSVPs.
- Seating arrangements: It enables event planners to create custom seating arrangements and floor plans.
- Event diagramming: This tool provides an easy-to-use diagramming tool that allows users to create event diagrams and floor plans quickly and easily.
- Event website: Marketers can create a website for the event, which they can customize with the event’s branding and information.
- Mobile App: Social Tables offers a mobile app that allows users to access their guest lists, seating charts, and floor plans on the go.
Social Tables’ pricing starts at $99/month. It also offers a free trial.
Different pricing plans are offered based on the number of events and the features needed.
They also provide customized enterprise pricing for larger organizations.
Aventri is an all-in-one event management software that provides a wide range of tools to help event planners and organizers manage and execute events.
It offers a variety of features, such as event website creation, registration management, attendee tracking, and on-site check-in.
- Event registration: The platform includes online registration forms and ticketing tools to manage event attendee information and ticket sales.
- Event promotion: They offer various promotion features, such as event websites and social media integration, which marketers can use to promote events and increase attendance.
- Attendee engagement: It also has attendee engagement features, such as surveys and polls, and gathers feedback to improve the attendee experience.
- Event analytics: Event planners can use the analytics features to measure the success of your events.
- Agenda Creation: Aventri provides an easy-to-use agenda creation tool, allowing event planners to build and manage their events’ schedules.
- Event Marketing: It offers tools to create and distribute event promotional materials, such as email invitations and landing pages.
- Speaker and Exhibitor Management: Aventri provides tools to help event planners manage their speakers and exhibitors, including assigning speaking slots and exhibitor spaces and communicating with them.
- Attendee Engagement: Aventri’s event management platform includes interactive features to increase attendee engagement and build community, such as live polls and Q&A sessions.
- Mobile Event App: This platform also provides a customizable mobile app for attendees to access event information, agendas, and other resources.
Pricing for Aventri depends on the specific needs of the event planner or organization.
They offer a free trial and pricing through a quote-based system.
It is best to contact Aventri directly for a personalized quote.
15. QR TIGER
QR TIGER is a professional QR code generator where users can create and manage QR codes for events.
Event planners can create custom QR codes as a marketing tool for events so that users can access event information, ticketing, and more in one scan.
To support all professionals in various fields, this highly developed QR code platform generates QR codes for networking events, so they can easily expand their network and support career growth.
This software allows users to track and analyze the QR code scans, providing valuable data on the effectiveness of the QR code as a marketing tool for the event.
- Customizable QR codes: Create unique and visually appealing QR codes for your event, which users can scan for access to event information, ticketing, and more.
- QR code tracking and analytics: Track and analyze the scans of your QR codes, providing valuable data on the effectiveness of your marketing efforts for the event.
- Multiple QR code types: Choose from various QR code types for data like URLs, vCards, files, and more.
- Multi-language support: Create QR codes that support multiple languages, making it easy for attendees from different countries to access your event information.
- Easy integration: Easily integrate your QR codes with other event management tools, such as ticketing platforms and registration systems.
- User-friendly interface: QR TIGER’s platform is user-friendly and easy to use, allowing you to quickly and easily create and manage your QR codes for the event.
- Cost-effective: QR TIGER offers free and paid plans, allowing you to choose a pricing option that fits your budget and needs.
- Data security: QR TIGER ensures that your data is secure, so you can know that your event information is protected.
- QR code scheduling: Schedule your dynamic QR code for specific timeframes. It’s a helpful feature for ticket scanning or for providing special offers to your attendees during particular times of the event.
- QR code analytics: Generate reports on your QR code’s performance, including the number of scans, unique scans, and which type of QR codes are most effective for your event.
- QR code customization: Customize your QR codes with your event’s logo, colors, and design, making it easy for attendees to recognize and scan your codes.
- QR code sharing: Share your QR codes via social media, email, or text message, making it easy for attendees to access and scan your codes.
The QR TIGER QR code generator offers free and paid plans.
The free plan includes basic features such as creating, editing, and managing QR codes.
You can choose from various paid plans for more advanced features such as tracking, analytics, and the ability to create more QR codes.
The exact pricing for the paid plans will vary depending on the specific features and options you choose.
Real-life use cases of QR codes for event marketing
This annual sports event has used QR codes as part of its pre-show and on-show promotions to engage with audiences, especially those watching from home.
During the 56th Super Bowl, crypto company Coinbase released a 60-second ad featuring a QR code floating on a black screen, changing colors once it hit corners.
It took inspiration from the iconic DVD logo screensaver.
The QR code led to a website providing $15 in Bitcoin to Coinbase signups before February 15. So many viewers scanned the code that Coinbase’s website crashed.
World Cup 2022
To mark the 100-day countdown to the World Cup, the official beer Budweiser collaborated with Lionel Messi, Neymar Jr., and Raheem Sterling in a QR code campaign.
The QR codes led fans to mysterious red boxes that Budweiser dropped off in unknown places.
The boxes had limited-edition Budweiser headphones and FIFA items, like signed memorabilia from Messi and the official World Cup ball.
Create a QR code for an effortless event marketing success in 2023
Event marketing is a crucial part of any successful business strategy. You can easily plan, promote, and execute successful events with the right tools.
Among the best event marketing tools for 2023, it’s undeniable that QR codes stand out as a versatile and efficient option.
With the ability to track and analyze data and provide instant information access, QR codes offer overall convenience and valuable insights for event organizers to enhance future events.
The popularity of QR codes continues to grow today as more industries use them.
Ride along with this trend using QR TIGER, the best QR code generator.
Visit QR TIGER and create your customized QR code today.