7 Smart Strategies Behind Nike QR Code Campaign Success

Update:  July 04, 2024
7 Smart Strategies Behind Nike QR Code Campaign Success

Learn from the industry-leading brand. Note how Nike, a popular footwear and apparel brand, pulled off their QR code-powered campaigns.

The Nike QR code campaign demonstrates how QR code technology helps and boosts various industries’ marketing and advertising efforts.

With the emergence of QR code technology, brands can expand their customer base. Marketing in the modern age of social media and digital technology has never been easier.

QR codes are just another tool available to today’s marketers. But what is a QR code? And how can they be used in today’s marketing strategy?

This article will show you how to use emerging technologies like a dynamic QR code generator to be at the forefront of the ever-competitive market.

What is a QR code, and how does it work in marketing?

Best QR code generator

Created way back in 1994, the QR codes, or quick response codes, serve as a gateway to uncovering information.

You can embed your website URL, social media links, video, audio, and documents in a QR code.

These tiny barcodes can help marketing teams in apparel brands re-imagine their campaigns. It lets your customers unlock valuable information by scanning the code using their smartphones.

This way, you can reach millions of consumers worldwide with a smartphone and an internet connection.

Marketers can incorporate QR codes in various marketing channels such as print, online, and many more. This way, it allows your campaign to be seen by a larger audience. 

Using custom dynamic QR codes can further maximize your marketing campaign as well.

You can extract insights with its QR code tracking feature and offer fresh content by editing the stored QR code content in real time, even after deploying it.

Dynamic QR codes have advanced features that can help all kinds of companies make the best QR code-powered campaigns.

To date, more and more brands are integrating QR codes. From billboards to shopping bags, they are marketing their products in different ways. Because of this, they’re increasing brand recognition, traffic, and sales.

It’s no secret that an effective marketing campaign involves a well-planned promotional strategy and many different mediums.


Nike QR code: How the leading brand pulled off their QR code-powered campaigns

In recent years, Nike has been among the most successful and creative marketing companies, leading to its current status as a symbol of first-class sportswear.

Here are some of their impressive QR code-powered marketing campaigns:

Nike’s scan and try-on for a better shopping experience

Nike QR code

Customers can conveniently shop by scanning the QR code on Nike mannequins and apparel, and each Nike barcode scan is recorded.

After scanning the Nike barcode at the base of the figure, a head-to-toe look will appear on the app, allowing the shopper to see all available sizes and colors and request to try the products. It's a showroom on their smartphones!

The team behind this strategy can easily track which mannequin gets the most attention by counting the number of Nike barcode scans and try-on requests.

Customers who found a QR code from Nike can also check it online. You can run a quick QR code scan using your smartphone to see how it actually works.

Personalized Nike QR code on shoes

Nike shoes QR code

Customers who want customized Nike shoes must scan a Nike app QR to follow the brand. 

What’s great about this campaign is that customers can use their smartphones as a Nike scanner to decode the QR code.

The shoppers can pick which vibrant, colorful image they want and submit it to Nike, in which the brand will give a response message along with personalized shoes that match the color of their choice.

QR code on T-shirts to engage shoppers

In 2008, Nike and Wieden+Kennedy embedded the Nike website into their clothing tags and ran a Poetry campaign, allowing users to scan the labels to read their custom poetry. 

They sent out over 25,000 T-shirts with QR codes and collected over 250,000 scans.

That’s huge exposure for Nike!

QR code-powered brand awareness campaign

Nike wanted to target young men in China, so they launched a new clothing line to extend their well-known store called “Off-Court.” 

Their main goal was to boost product awareness and grow brand loyalty.

The company decided to promote its sportswear using a Nike QR code, which can also be checked online.

Boost social media engagement with a QR code

Social media engagement QR code

You can easily achieve this, too. A QR code for all social media particularly offers countless ways you can promote your social media platforms to boost visibility and reach.

Increase Nike app downloads using a QR code

Nike app QR code

The footwear brand also uses a Nike QR code to run “little ads” for its mobile app campaign.

QR codes can ultimately boost the number of mobile application downloads. This is possible using an app QR code.

The App Stores QR code solution particularly allows you to redirect scanners to different application stores based on their device: Google Play Store (AndroidOS), App Store (iOS), or AppGallery (HarmonyOS).

Once scanned, the QR code redirects scanners to the application store so they can instantly download and install the app on their devices.

Users no longer have to search your app’s name manually; they can whip their smartphones and scan the app’s QR code.

Experience augmented reality in a QR code scan

As the world-renowned sports brand celebrates its 50th year, Nike offers its customers an augmented reality (AR) experience at Nike stores worldwide.

The Nike Global Brand Experience team partners with BUCK to develop this mind-blowing experience using WebAR and Simultaneous Localization and Mapping (SLAM) technology.

Customers can unlock 11 unique stories in one virtual box when they scan the QR code using any QR code scanners available on their devices (yes, no special app is needed).

They can then tap on another virtual box where they can explore 17 3D-scanned assets from Nike’s archives.


How to create a customized QR code with a logo for your campaign

Here's how to create a QR code for your campaign:

  • Visit QR TIGER QR code generator with logo online.
  • Select the QR code solution based on your needs.
  • Fill in the needed information and content for your QR code.
  • Choose Dynamic QR code for a trackable and editable QR code.
  • Tip: Sign up for a freemium account and generate three dynamic QR codes with a 500 scan limit each. 

  • Generate and customize your QR code.
  • Scan your QR code to test it if it works perfectly. Then, hit Download to save your QR.
  • Bonus Tip: Save your branded QR code in SVG format. This high-quality image format allows you to resize your QR code while maintaining the highest print quality.

    QR TIGER is an advanced QR code software that allows you to make custom QR codes in seconds. Take this chance to upgrade your campaigns like Nike by creating one yourself. 

    How customized QR codes enhance your brand loyalty and customer engagement

    QR codes are worth the hype. Here’s why you should integrate them into your next campaign:

    Smart mobile marketing tool

    QR code marketing

    QR codes are a smart tool in mobile marketing and advertising.

    This tech tool is becoming increasingly mainstream as people fondle their phones during their every waking moment, and this is a great tool to reach potential customers during the “offline” moments.

    Using this technology, you can drive new visitors to your Facebook page, offer discounts, advertise your location for in-store pick-up, host other applications, and many more.

    Cost-efficient and easy to implement

    You don’t have to reprint or create a new set of customized QR codes when you generate a dynamic QR code.

    You can save time and resources when implementing your QR code campaign. You can repurpose or reuse them for different campaigns.

    Since they’re editable, you can use one QR code for different campaigns. You just have to edit, and you can then offer fresh content.

    Marketers also find it convenient to incorporate customized QR codes with logos into marketing mediums.

    It can be plastered on the sides of buses for your OOH advertising efforts or as a website widget.

    Maximizes your campaigns

    Video QR code

    Dynamic QR codes are advanced tools that can store more than just texts and links; they can carry rich data like videos, audio, images, PDFs, and more.

    With its big data capacity, there are endless possibilities to maximize your campaigns. 

    You can redirect your customers to how-to videos, allow them to shop on your online store, or offer them discounts using QR codes.

    This way, your target market can easily redeem exclusive deals and promos with a quick smartphone scan.

    Boost conversion and sales

    Using the Google Tag Manager and Facebook Pixel retargeting tool, you can also implement remarketing campaigns for those who have scanned your QR code.

    This way, you can increase brand familiarity as well as customer engagement.

    More QR code strategies to make the most out of your marketing campaigns

    While QR codes can serve as a valuable component of your marketing efforts, they do not constitute a complete marketing plan on their own.

    A good QR code strategy always starts with the right and best QR code solutions.

    You need to make sure that you are effectively using your QR codes. To make the most out of your QR code marketing campaign, it’s best to use the right QR code solution to achieve your marketing goals effectively.

    Here’s a list of the different advanced QR code solutions from the best QR code generator that you can choose and use on your next campaign:

    Increase conversions with QR code retargeting

    QR code retargeting

    You can do all this and more by retargeting your customers as they scan dynamic QR codes.

    Using the best QR code software, you can enable the retargeting tool by adding the Google Tag Manager code or the Facebook pixel code to your QR code.

    Boost your social media presence using a Link in Bio QR code for social media

    Social media link QR code

    A Link in Bio QR code, previously called social media QR code, is an advanced solution that stores all your social media links so scanners can easily connect with your socials in just a scan.

    Once they scan the QR code using their smartphones, the code leads them to a mobile-optimized landing page so you can increase your social media reach quickly.

    With this solution, they no longer have to jump from one mobile app to another to connect with your social media pages.

    Engage customers using a multi URL QR code

    Multiple link QR code

    multi URL QR code allows you to run a promotional campaign by offering specific discounts or products based on the number of scans you’ve set.

    People who scan your QR code will be redirected to a particular URL after a certain number of scans.

    For example, the first ten scanners will get a higher discount then the following ten scanners will receive another discount.

    Offer engaging product videos 

    Would you like to re-engage with your customers? Create consumer activity? Create a buzz about your brand. 

    Then it is high time to use videos to deliver valuable product information to your customers.

    A video QR code can specifically help you easily share your product views with your customers.

    All they have to do is scan the code to view your videos directly.


    Ready to take your campaigns to the next level? Head on to QR TIGER QR Code Generator now

    The success of Nike QR code campaigns exemplifies how QR code technology can help you achieve new-gen campaigns.

    Nike and other brands create strategies for their customers to engage socially with the brand.

    Thanks to QR codes, it is now possible to market products, give brands a personalized feel, and make customers more involved.

    With the best QR code generator and the right solutions, it’s easy to take your campaigns to new heights and advance in the ever-competitive game of business.

    Ready to start your journey? Sign up now.

    Frequently asked questions

    Does Nike have QR Code?

    Yes, Nike uses QR codes for different purposes. They use QR codes for their marketing campaigns to achieve a tech-savvy and immersive shopping experience.

    How to scan a QR code on shoes?

    To scan a QR code on shoes, you only need your smartphone's camera. Simply open your camera app, position the code to your camera and let it scan.

    If your device does not support QR code scanning, simply download and install a free QR code scanner app like QR TIGER.

    Brands using QR codes

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