7 Smart Strategies Behind Nike QR Code Campaign Success

By: Nove P.Update: February 13, 2025

Learn from the industry-leading brand. Note how Nike, a popular footwear and apparel brand, pulled off their QR code-powered campaigns.

The Nike QR code campaign demonstrates how QR code technology helps and boosts various industries’ marketing and advertising efforts.

With the emergence of QR code technology, brands can expand their customer base. Marketing in the modern age of social media and digital technology has never been easier.

QR codes are just another tool available to today’s marketers. But what is a QR code? And how can they be used in today’s marketing strategy?

This article will show you how to use emerging technologies, such as a dynamic QR code generator, to stay ahead of the ever-competitive market.

Table of Contents

Nike QR code: How the leading brand pulled off their QR code-powered campaigns
More QR code strategies to make the most out of your marketing campaigns
Ready to take your campaigns to the next level? Head on to QR TIGER QR Code Generator now
Frequently asked questions

Nike QR code: How the leading brand pulled off their QR code-powered campaigns

In recent years, Nike has been among the most successful and creative marketing companies, leading to its current status as a symbol of first-class sportswear.

With the best QR code generator software available, Nike has managed to create some impressive QR code-powered marketing campaigns. Take a look below:

1. Nike’s scan and try-on for a better shopping experience

Customers can conveniently shop by scanning the QR code on Nike mannequins and apparel, and each Nike barcode scan is recorded.

After scanning the Nike barcode at the base of the figure, a head-to-toe look will appear on the app, allowing the shopper to see all available sizes and colors and request to try the products. It's a showroom on their smartphones!

The team behind this strategy can easily track which mannequin gets the most attention by counting the number of Nike barcode scans and try-on requests.

Customers who found a QR code from Nike can also check it online. You can run a quick QR code scan using your smartphone to see how it actually works.

2. Personalized Nike QR code on shoes

Customers who want customized Nike shoes must scan a Nike app QR code to follow the brand.

What’s great about this campaign is that customers can use their smartphones as Nike QR scanners to decode the QR code.

The shoppers can pick which vibrant, colorful image they want and submit it to Nike, in which the brand will give a response message along with personalized shoes that match the color of their choice.

3. QR code on T-shirts to engage shoppers

In 2008, Nike and Wieden+Kennedy embedded the Nike website into their clothing tags and ran a Poetry campaign, allowing users to scan the labels to read their custom poetry.

They sent over QR code T shirt pieces and collected over 250,000 scans.

That’s huge exposure for Nike!

4. QR code-powered brand awareness campaign

Nike wanted to target young men in China, so they launched a new clothing line to extend their well-known store called “Off-Court.”

Their main goal was to boost product awareness and grow brand loyalty.

The company decided to promote its sportswear using a Nike QR code, which can also be checked online.

5. Boost social media engagement with a QR code

You can easily achieve this, too. A QR code for all social media links offers countless ways to promote your social media platforms to boost visibility and reach.

6. Increase Nike app downloads using a QR code

The footwear brand also uses a Nike QR code to run “little ads” for its mobile app campaign.

Successful QR code campaigns all have creative ideas behind them. QR codes can ultimately boost the number of mobile application downloads. This is possible using an app QR code.

The App Store QR code solution particularly allows you to redirect scanners to different application stores based on their device: Google Play Store (AndroidOS), App Store (iOS), or AppGallery (HarmonyOS).

Once scanned, the QR code redirects scanners to the application store so they can instantly download and install the app on their devices.

Users no longer have to search your app’s name manually; they can whip their smartphones and scan the app’s QR code.

7. Experience augmented reality in a QR code scan

As the world-renowned sports brand celebrates its 50th year, Nike offers its customers an augmented reality (AR) experience at Nike stores worldwide.

The Nike Global Brand Experience team partners with BUCK to develop this mind-blowing experience using WebAR and Simultaneous Localization and Mapping (SLAM) technology.

Customers can unlock 11 unique stories in one virtual box when they scan the QR code using any QR code scanner available on their devices (yes, no special app is needed).

They can then tap on another virtual box where they can explore 17 3D-scanned assets from Nike’s archives.

More QR code strategies to make the most out of your marketing campaigns

While QR codes can serve as a valuable component of your marketing efforts, they do not constitute a complete marketing plan on their own.

A good QR code marketing strategy always starts with the right and best QR code solutions.

You need to make sure that you are effectively using your QR codes. To make the most out of your QR code marketing campaign, it’s best to use the right QR code solution to achieve your marketing goals effectively.

Here’s a list of the different advanced QR code solutions from the best QR code generator that you can choose and use on your next campaign:

Increase conversions with QR code retargeting

You can do all this and more by retargeting your customers as they scan dynamic QR codes.

Using the best QR code software, you can enable the retargeting tool by adding the Google Tag Manager code or the Facebook pixel code to your QR code.

Boost your social media presence using a Link Page QR code for social media

A Link Page QR code or social media QR code, is an advanced solution that stores all your social media links so scanners can easily connect with your social media pages with a scan.

Once they scan the QR code using their smartphones, the code leads them to a mobile-optimized landing page so you can increase your social media reach quickly.

With this solution, users no longer have to switch between mobile apps to connect with your social media pages.

Engage customers using a multi URL QR code

A multi URL QR code allows you to run a promotional campaign by offering specific discounts or products based on the number of scans you’ve set.

People who scan your QR code will be redirected to a particular URL after a certain number of scans.

For example, the first ten scanners will get a higher discount then the following ten scanners will receive another discount.

Offer engaging product videos

Would you like to re-engage with your customers? Create consumer activity? Create a buzz about your brand.

Then it is high time to use videos to deliver valuable product information to your customers.

A video QR code can specifically help you easily share your product views with your customers.

All they have to do is scan the code to view your videos directly.

Ready to take your campaigns to the next level? Head on to QR TIGER QR Code Generator now

The success of Nike QR code campaigns exemplifies how QR code technology can help you achieve new-gen campaigns.

Nike and other brands create strategies for their customers to engage socially with the brand.

Thanks to QR codes, it is now possible to market products, give brands a personalized feel, and engage customers more.

With the best QR code generator and the right solutions, it’s easy to take your campaigns to new heights and advance in the ever-competitive business game.

Frequently asked questions

Does Nike have a QR Code?

Yes, Nike uses QR codes for different purposes. They use them in marketing campaigns to achieve a tech-savvy and immersive shopping experience.

How to scan a QR code on shoes?

To scan a QR code on shoes, you only need your smartphone's camera. Open your camera app, position the code in front your camera, and let it scan.

If your device does not support QR code scanning, simply download and install a free QR code scanner app like QR TIGER.

What is the purpose of a QR code on shoes?

This largely depends on the shoe brand. Some use QR codes to share more in-depth information about the shoe's manufacturing process and sustainability practices, while others use them for marketing or authentication.