Create a QR Code with Dots in 5 Steps

Update:  April 08, 2024
Create a QR Code with Dots in 5 Steps

The QR codes most of us have come to know are black and white, square, and don a pixel-like design. But if you’re tired of seeing the same old pattern, consider switching to a QR code with dots.

In a world that craves creativity, QR codes adorned with dots offer a fresh twist on an old favorite, standing out in a sea of ones that look the same.

With the potential to drive more people to scan them, these upgraded QR codes can impact your marketing efforts, elevate brand recognition, and boost engagement.

With QR TIGER’s QR code generator, making these special-looking QR codes is a piece of cake. You can even go one step further by applying other advanced features designed to save time and money and improve workflows.

What do the dots on a QR code mean?

Individually, the dots don’t directly mean anything. But together? They function like pixels in an image. However, instead of representing colors, they act as ones and zeros in binary code. 

Essentially, the whole QR code is a grid where each square can be either filled (dots) or empty (white space). These squares are then grouped and translated into binary code.

The binary code illustrates information, such as a website URL or contact information, that a QR code holds, which is then decoded by a QR code scanner.

How to make a QR code with dots using a QR code generator

Up your QR code game by sprucing it up with dots to catch people’s attention. An advanced QR code generator can make it happen in only five simple steps:  

  1. Go to QR TIGER and Register or Log in.
  2. Choose a QR code solution (e.g., vCard, Link in Bio, Multi URL) and enter the needed information.
  3. Select Static QR or Dynamic QR, then click Generate QR.
  4. Click Pattern and look for the dotted design to customize your QR code. You can also mix and match colors and gradients, change the eye shape, or add a brand logo.
  5. Test-scan your QR code to see if it works, then click Download to save it.

Pro-tip: To create free dynamic QR codes, you can sign up for QR TIGER’s freemium plan and enjoy its advanced features like tracking, editable designs, and more.

How to edit your QR code’s design

Not happy with your created QR code’s look? That’s okay because QR TIGER offers the unique ability to edit QR code design elements even after generating it. Here is how you can do it:

  1. On your QR TIGER account, click My Account in the upper far right corner of the homepage.
  2. Click the Dashboard button and locate your QR code type under the My QR Codes tab on the left-hand side to choose the QR code campaign you want to edit.  
  3. Beside your chosen QR code, you’ll find a gray Settings button. Then, click Edit QR design
  4. Modify your creative QR code design to better align with your brand or until you’re satisfied. 
  5. Scroll down and click the Save button. 

Note: You can access this premium feature by signing up for a QR TIGER subscription. Sign up today and get a chance to avail of their welcome gift, where all new users get a $7 discount on any yearly plan.

How to get started with your branded QR code with QR TIGER QR Code Generator

  1. Go to QR TIGER and click Register. You can choose to sign up with either your Google account or fill out the registration form.
  2. In the form, simply provide your name, email address, and password, then select your industry (e.g., marketing and advertising, arts and design, etc.)
  3. Read and accept the Terms and Conditions, then click Register.

How to use QR codes with a dotted pattern

Custom QR code for clothing

Brand storytelling and marketing

QR codes with dotted patterns can serve as an interesting entry point for brand stories to reach their target audience.

For example, a customer may find a dotted QR code on a clothing label, scan it, and open a behind-the-scenes video of the design process.

These unique QR codes can also bridge the gap between physical and digital storytelling, connecting customers to a brand’s social media platforms.

Unboxing interactive experiences

With your unique QR code pattern, you can take advantage of its visual appeal to add value to product packaging. 

Offer customers interactive content like a fun video greeting card they can send to loved ones or augmented reality (AR) landing pages. 

Next-level networking

Another innovative way you can showcase your QR code with a dot design is by adding it to your physical business cards or website. QR codes that function as digital business cards are called vCard QR codes.

Advanced QR code generators will ask you to fill out the information you’d like to share, such as name, phone number, email address, website, and social media profiles.

Why customize your QR code with dots?

Custom QR codes with dots

Here are several compelling reasons why you should personalize QR codes with a dotted pattern:

Boosts QR code scans 

Creating visual QR codes by customizing them with different colors, adding a call-to-action, or playing with patterns increases QR code scans by 80%. 

Incorporating interesting elements in your QR code helps grab people’s attention, making them want to find out what lies behind the code.

Reinforces brand personality 

Shapes with different emotions

The psychology of circles often has softer and friendlier associations as opposed to angular shapes like triangles and squares. Popular logos like that of NASA or Pepsi exemplify this concept.

On top of using a dot pattern in your QR code to achieve the same welcoming effect, you can also include your brand logo and color palette to further reinforce your brand identity. 

Alternatively, you can play with QR code shapes like enclosing your square QR code in a circle frame or one with rough edges. 

Drives intrigue and curiosity

A QR code with dots opens doors for interactive marketing campaigns to get the kickstart they need to thrive in a competitive digital marketing arena. 

Offering something new to the table can pique the curiosity of potential users, encouraging them to scan. Aside from branding, you can customize your QR codes to match specific promotions.

To do this, we suggest taking advantage of color psychology marketing tactics. First, understand how certain colors affect our emotions and apply them to your QR code campaigns to prompt your desired actions. 

Reinvents QR code design

Black and white QR codes function well enough, but introducing a touch of brand personality sets you apart from everyone else in a subtle yet impactful way. 

Eye-catching QR codes are also more likely to be shared on social media or used in marketing materials, expanding your reach organically. 

Stay ahead of the curve

As QR code technology advances, the options to add personal touches expand as well. 

Embracing dotted patterns and a color QR code positions your brand as design-forward and puts you at the forefront of this evolution.

Tips on crafting successful dotted QR codes

How to make QR codes


  • Maintain functionality. Keep a good contrast between the pattern of dots and the background (i.e., dark dots against a light background or vice versa).
  • Use dynamic QR codes. This is a flexible and inexpensive way to easily realign your QR code’s design, allowing you to edit both its look and content. 
  • Track user behavior. Make use of analytics tools and measure how well your dynamic QR code campaigns are performing.
  • Contain quality content. Ensure your QR codes lead users to something they’ll likely find interesting, like exclusive discounts or interactive experiences.
  • Explore your creativity. Design a QR code with dots and incorporate your branding colors or campaign themes.
  • Make its purpose clear. Add a call-to-action like “Scan for Special Offers!” for rewarding customers or “Connect with Us Here” when sharing your social media profiles. 
  • Pay attention to image quality. Vector formats (SVG, EPS, PDF) are ideal for printing enlarged QR codes, while raster formats (PNG, JPG) are suitable for smaller ones. 


  • Forget to size properly. Ensure your QR code size is appropriate for where it will be placed so it can be scanned without issue.
  • Overlook user experience. Avoid creating and using tiny QR codes that are difficult to scan.
  • Ignore valuable data. A comprehensive analytics overview is crucial in understanding what works and what doesn’t and using that information to improve future campaigns.
  • Sacrifice function for design. Stay away from colors that blend together too easily, as this may affect your QR code’s readability.
  • Underestimate free templates. A vast library of online free templates for different formats is at your disposal to create some striking QR codes for your business. 

Create impact and drive results with a unique QR code pattern

Well, there you have it. We’ve gone through all the ways a QR code can have a memorable quality by simply changing its pixel-like patterns to a friendlier version of itself. 

First impressions do matter, and a QR code with dots can make a lasting one.

Its unique design can spark curiosity and push people to access the wealth of information you have about your products, brand, or yourself.

And what better way to do this than with a trusted QR code generator like QR TIGER? Its user-friendly interface is the perfect partner in design to help you add that dotted finish to your branded QR codes.

Frequently asked questions

Why are there three dots in a QR code? 

Depending on how you design your QR code, there are three “eyes” in specific corners of a QR code that can take the shape of squares, dots/circles, stars, and more. These are called “positioning markers,” which help a scanner orient the code correctly. 

Can you customize a QR code?

Absolutely! Any competent QR code generator will have a wide range of customization options that allow you to tweak your code’s design from its pattern, color, and frame down to its logo and eyes. 

How do I scan a QR code with dots?

The process is the same as a regular QR code, where you open your smartphone’s camera app, point it at the QR code, and tap on the automatic notification to open its content. 

If your smartphone doesn’t have a built-in QR code scanner, you can download a free scanning app that works similarly.

Brands using QR codes

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