QR Codes in Marketing Automation: Scale Up Your Business

QR codes in marketing automation are supporting tools you can use to leverage your existing marketing automation strategies.

These QR code solutions help you grow your sales, entice more quality prospects, and turn them into customers.

Marketing automation is more than just using software tools to simplify manual workflows and marketing tasks.

It is about the right strategy to capture more leads and eventually encourage more repeat purchases.

Using QR codes, you can offer personalized content to your leads, prospects, and customers that truly resonate with them.

Whether you want them to avail discounts, sign up for more product details, or give feedback easily, and more you can use QR code solutions for this.

QR code is also easy to integrate with your existing software like Zapier and HubSpot to automate your QR code generation process.

What is marketing automation?

Marketing automation is a tactic to nurture prospects by offering them personalized content that helps them become leads and, eventually, customers.

It focuses as well on streamlining processes to maximize efficiency.

Some organizations use software and platforms to automate repetitive marketing tasks. 

Marketers integrate customer relationship management (CRM) software like HubSpot and customer data platform (CDP) software into their systems.

These tools allow businesses to reach a wider market using multiple channels and automate manual workflows.

Marketing automation enriches modern marketing practices such as lead generation, segmentation, cross-sell and upsell, and retention.

Why is marketing automation important?

We need to look at the need or the problem to answer this question.

It is known to many that marketers today deal with a lot of issues like the inability to track engagement and chasing unqualified leads.

The answer to this problem is marketing automation.

Automation ensures operational efficiency and allows marketers to give personalized and targeted communications to customers. 

You can align with sales and measure effectiveness easily.

You don’t have to spend more time managing the structure of your marketing strategy and the workflow since everything is integrated with one platform already.

Marketing expert John McTigue says that without marketing automation, you are just employing guesswork and hoping that people will buy your product.

“Statistics show that buyers don’t do that,” McTigue says. “They want to learn at their own pace and be reached when they need more information or are ready to buy. A well-constructed marketing automation strategy makes that a reality.” 

By automating your marketing tasks, you can also offer a personalized experience to your customers.

Since you can use various channels to communicate with your target audience, you can use these behavioral inputs to understand your prospects and leads fully.

Marketers can focus on optimizing the processes to increase sales and scale your business.

Salespeople can also focus on nurturing leads that show real promise. That means more prospects and more customers.

Why do you need to use QR code automation?

QR code or a Quick Response code is a game-changing tool by many marketers and businesses.

This technology, invented in Japan, makes sharing any type of information convenient with the end-user.

It can hold and embed different types of content like a URL, a video file, an audio file, a document like a PDF, or an image.

Your lead or prospects can also quickly access the data in a scan using smartphone devices. With QR codes, you can instantly direct them into your booking platform using a Calendly QR code for a smoother booking experience.

QR codes are also quick and easy to set up using an online professional QR code generator.

QR code marketing ideas: 6 ways to use QR Codes in marketing automation strategy

As you nurture quality leads into paying customers, you need not a reliable CRM platform but to integrate supporting tools like QR codes in your marketing automation strategy.

Social media marketing

Social media is an essential marketing channel that allows you to generate leads while giving valuable content to your prospects.

As you automate your social media activities, you can integrate QR codes into your social media marketing efforts.

For example, you can attract more followers or subscribers to your social media business pages by sharing a social media QR code with them.

This QR code solution allows you to connect to prospects as they can easily go to your social media profiles like Facebook and Instagram. 

For your Instagram ads or posts, you can post a URL QR code or an app store QR code (depending on the intent of your post) instead of posting a link. Instagram does not allow users to post direct links. 

This way, prospects will scan the code and automatically access your website or mobile app.

QR codes in email marketing

Email marketing is a great strategy to entice a potential to try your product or service or to give a personalized offer to your current customer.

Try to use modern technologies like a coupon QR code to make your email marketing more interactive and personalized. Coupons or other increasingly better offers are hard to ignore, especially if a lead is already interested in making a purchase, which is why this campaign works so well.  

You can add a coupon QR code in your email so customers can easily redeem your coupon. It enhances their user experience since a coupon QR code digitizes your coupon and displays it on a mobile-friendly page. 

You can make use of a landing page QR code solution to make a mobile-friendly page of your coupon if you don’t have a website domain yet. 

Another alternative is to generate the specific landing page of your coupon in a website into a URL QR code. 

Once scanned, users will be redirected to that page to redeem or claim the coupon. No more manual typing of your QR code.

For more interactive offers, you can also run a contest using QR codes when sending out emails. 

Lead generation

In your lead generation strategy, you can capture interest or stimulate it by giving incentives to your prospects.

You can offer your prospects free ebooks, workshops, discounts, giveaways, and the like when they fill out a lead capture form.

If you want them to download a free ebook or whitepaper, you can convert the specific landing page of your website into a dynamic URL QR code and print it in your marketing collaterals. 

Once they scan the code, they have to complete a lead capture form first and then proceed to download the gated content assets you’re offering. 

You can also hold an event like a seminar or workshop and use a dynamic Google Form QR code for contactless event registration.

You can use their contact information as part of your email list for retargeting.

Lead nurturing

Lead nurturing builds and maintains relationships with customers and helps you maintain brand loyalty.

You can add a coupon QR code in your direct mail to offer exclusive discounts to your loyal customers.

When they scan the code, it will redirect them to a website to redeem the coupon.

You can also include a QR code in your newsletters or product updates to redirect them to valuable content like video information about new products using video QR codes.

A video QR code, once scanned, will display a downloadable video file on a scanner’s smartphone screen.

If you want to give your customers more content in other formats, you can still convert a document, an audio file, or an image file using a file QR code.

The file QR code solution is convenient to use and fit for marketing campaigns because you can replace your file type with another file type it caters to.

For example, if you generate a Jpeg QR code and want to redirect it to an audio file or replace it with a video file, you can do so just by editing your QR code and updating it with a different file type!

No need for you to regenerate the QR code again.

Customer feedback using feedback QR code

When you automate your customer requests for feedback, you can also integrate a feedback form QR code in your channels.

For example, if you want to encourage your current customers who are active on social media or any print medium you’re using, you can simply post a feedback form QR code that redirects them to a Google Form.

Make sure to generate it in a dynamic form so you can edit the link if there are changes. When scanned by a customer, the form will display on a smartphone and fill it out instantly.

Metrics and analytics with QR code

An important part of your marketing automation strategy is to track your results and perform A/B tests.

Aside from keeping an eye on how your automation is performing, you can also monitor if your QR code campaigns are successful.

You can access the metrics of your QR code campaign when you generate it in a dynamic form.

The key metrics include city and country, unique vs. total scans, time scanned, and operating device used.

You can also integrate your QR code tracking with Google Analytics for a more robust and in-depth observation of your customers’ behavior when visiting your website.

Automate QR code campaigns with QR TIGER Zapier integration

Zapier is a marketing automation tool that allows you to connect two or more apps of your choice. You will no longer require coding or software developers to build the integration for you.

If you are a Zapier user or planning to use the software to automate your marketing tasks and sales processes, you can also integrate QR codes into it.

QR TIGER enables you to automate your workflow in Zapier App by creating QR codes. You can connect QR TIGER’s QR code in many apps as you’d like. 

To automate your app with a QR code for your workflow, you can connect your app to QR TIGER’s QR code. With QR TIGER’s QR code, you can create a Dynamic and Static QR code.

You can also opt to create a vCard QR code as your action. 

QR codes in marketing automation: Create QR codes directly on HubSpot CRM

HubSpot is a marketing software many organizations use to track their sales more seamlessly in one platform.

The platform is intended for inbound marketing, sales, and customer services.

To easily create QR codes, you can do it on HubSpot CRM with QR TIGER integration. This makes the QR code creation process convenient as you only need to go to your Hubspot account to create one. 

But before you can start generating and sending QR codes, you must ensure you’ve installed the QR TIGER HubSpot app in your organization.

Why is it better to choose a dynamic QR code automation strategy?

Dynamic QR code is editable in content

A dynamic QR code is an editable QR code you can create online with the best QR code generator. It allows you to update your QR code content/URL anytime. 

You have full control of your QR code as you can edit your QR code when needed. 

You can update your QR code with other data if you want to engage your prospects or leads by giving different valuable content.

Cost-efficient

When you generate a QR code in dynamic form, you can modify or update the QR code content without having to regenerate or reprint another QR code. 

Using dynamic QR codes, you can save from printing costs regarding your marketing automation strategy.

QR code email in dynamic form is trackable

Do you want to know the number of scanners and their location when scanning the QR code in the marketing automation strategy?

Dynamic QR code allows you to track the number of scans, the location of the scanners, and the date/time of scanning.

For a more robust QR code analytics, you can integrate it with Google Analytics.

Best practices when creating QR codes in marketing automation

Provide a purpose

QR codes should be used to make things convenient and accessible.

Make sure to embed valuable content to your customers to increase scans while engaging them simultaneously.

Although you can use QR codes to share any type of information, assess first if it makes sense to use QR codes when you share such information.

Add your logo and customize QR code automation to fit your brand

Make your brands known to your customers by adding a logo to your personalized QR code. 

You can add frames, set eyes, and colors to have a professional-looking QR code.

Give reasons to scan

Your prospects and customers need to know what your QR codes contain. 

Give them a preview by adding a compelling and concise CTA (call to action) to your QR codes. CTAs can be short phrases like “Scan to avail discount” or “Scan to register.”

Place the QR code strategically 

In keeping with the scan-ability of your QR codes, put them where they can be seen, scanned properly, and appreciated.

Never underestimate the proper placement of QR codes, even in an online medium like a website, newsletters, or social media posts. 

You are aiming to increase engagement and interaction in your QR code campaign. Make sure to make the size enough to be scanned, and the placement is right.

Generate your QR codes now with the best QR code generator for a more effective marketing automation strategy

Automating touchpoints and marketing tasks are vital for business efficiency and to increase sales.

Marketing automation is just a part of a big puzzle in marketing. You must ensure that you are using the right support tools to achieve your business objectives.

Using QR codes, you can offer more interesting content and engage your prospects, leads, and customers.

It increases the potential of your marketing automation strategies to grow and generate more revenue. Should you have queries about QR code solutions for your marketing automation efforts, feel free to contact us now.