Most people ask how to generate a QR code when these 2x2 square of pixels look too technical. QR Codes are getting used globally, but still, many business brands don't understand how to get the most out of them and more importantly how to make people scan them.
In this article, we will talk about a few aspects that make your QR code marketing much more effective and fun!
A common mishap that we see is that people make their QR codes too small or push them out in corner of their promotional or marketing materials.
The most essential key factor is that you want people to scan these QR codes. When your QR codes look worse than a barcode then forget about catching the attention of your target audience.
With QRTiger, you can customize and design your QR code to follow your branding.
Let's have a closer look at the image and learn!
How to make a QR code?
- Go to www.qrcode-tiger.com
- Choose from the menu the types of QR you want to create
- Select Static or dynamic
- Click Generate QR code
- Do a scan test before downloading your QR code
- Download and print
How to Create a QR code that Gets Scanned
1. Add a Logo
Add a logo of your brand on your QR code design and make it stand out.
Your logo doesn't always need to be in the middle, it might be too small to see, you could as well put it on top or integrate the QR code in your design.
You can even cover a part of the QR code, but remember to test well if your QR code can still be scanned. If you already did, then test a few times more.
2. Call for action
Add a "Call for Action" along your QR code design to get 80% more scans. If there's one thing you should learn when you create a QR code, it's using the right call to actions that go along with your QR code.
People are indifferent when they look at a QR code. Adding a word such as SCAN! Watch Video! ... will make them understand what to do.
Too many brands still forget to do this!
3. Customize your QR code
When learning how to create a QR code, remember to make a colorfully designed QR code.
Integrating your branding makes it FUN.
Black and white QR Codes feel absolutely soulless, and un-worthy of scanning. The most important thing here is to not use light colors such as yellow. Light patterns tend to be difficult to scan.
We also recommend always use a white background or a light background.
4. Put your QR code in a strategic location
Put your QR code central on your flyers, packaging so it straight jumps in the eye of your target customers, it will be more successful.
5. Choose Dynamic QR codes
Create a 'dynamic' QR code, you can edit your URL behind your QR code at any time, even when printed, saves you time and money on printing.
Plus you can track data of your dynamic QR codes, which makes you better understand when and where to people scan. Doing marketing without understanding data is hard to measure your success rate.
6. Make your landing page creative
Have an engaging mobile-friendly landing page where people quickly can understand your offer or what to do. Most brands fail into delivering this what gives a bad user experience and make users click away. Test it good!
You can Learn How to Create a QR Code
When using your QR codes for marketing, it is important to put these simple steps in mind, we have done several tests to see what works best for our clients. QR Codes are an unmissable tool on your advertising material as they give a digital dimension to anything. Make your own custom QR code design for free on QRTiger!