Enhance Your Brand with Stylish Custom QR Codes

Having a unique QR code style is a must if you want your brand to stand out in digital and physical spaces.
If you want to know how to make your own, you first need to know what it takes to make a unique and aesthetically pleasing QR code.
In this article, we cover the different parts of a QR code and which parts are customizable. We also go over principles that you should keep in mind while designing your own style.
What are the parts of a QR code?

Let's explore what is a QR code and its parts to better understand how to style one using the best QR code generator online.
Position markers
The most recognizable components of a QR code are the three squares at the top right, top left, and bottom left corners.
Each square has a smaller square inside, which is why they are more commonly known as “eyes.”
Position markers tell cameras and other scanners the orientation and size of the QR code and the scanning direction, allowing QR codes to be scanned at an angle.
Data modules
These are the small black squares that you see littered within the boundaries of the code. This is where information is stored as binary data and determines which of the many different types of QR codes it will become once generated.
Alignment markers
These function in the same way that position markers do, except they are smaller. The number of alignment markers also depends on how much information the QR code contains.
Timing pattern
This part of the QR code consists of two lines of alternating data modules, one horizontal and one vertical, between a pair of position markers.
Timing patterns help scanners determine the size of the data modules within the code as well as find the center of each cell inside.
Quiet zone
The quiet zone is the empty space surrounding the QR code. This is the most important part, as it helps scanners isolate the code from the surrounding elements in the image or print.
It also tells the scanner where the QR code begins and where it ends.
To ensure that a QR code can be scanned, the quiet zone should be about 15% of the QR code’s dimensions.
As this also serves as the QR code's background, you can change its color according to your preference. Just make sure to maintain a proper contrast between it and the patterns.
Version information
These are patterns of data modules that can be found to the left of the top right position marker and above the bottom left one. They tell the scanner what the QR code’s version number is.
The QR code version tells users the size of the QR code. There are up to 40 versions, with version 1 being the smallest at 21 x 21 modules.
Version 40 is the largest, with 177 x 177 modules. This information is important when deciding on the ideal QR code sticker size.
The QR code size also determines how much data can be stored inside. Naturally, the higher the version number, the higher the storage capacity.
Format information
Lastly, format information contains data on error tolerance. This allows scanners to read the information encoded within the QR code even if up to 30% of it is damaged.
This part of the QR code can be found around the empty space surrounding the position markers.
Can you style a QR code?

Now that you know the parts of a QR code, we can finally answer this question: yes!
First of all, while black and white are the most used colors (and the most recommended), it is actually possible to use any color in the spectrum. In fact, choosing the right colors can make customers influence how they feel about what they see.
This means that you can customize your QR codes to match your brand’s colors. If you want to sneak QR codes into videos or images, this will allow you to hide them even better.
Aside from the traditional square, there are more QR code shapes or frames to use for your own custom code. A popular alternative is circles, but you can use any shape you can imagine.
Lastly, the data modules are another part of the QR code that you can style. When using a QR code maker, this is often called the code’s “pattern.”
While they are usually square, they can be circles or even diamonds.
Our advanced QR code software offers 17 designs for the eyes and 12 options for the patterns, allowing you to design unique and cool QR codes however you like.
How to style your QR codes with an advanced QR code generator with logo

To customize your QR codes, follow these steps:
- Open QR TIGER on your browser.
- Choose one of our 20 QR code solutions.
- Fill out the necessary information.
- Choose between static and dynamic QR codes and click the Generate QR code button.
Pro Tip: Dynamic QR codes allow you to edit their content and design even after they are generated. You can also use them to track scan data, add an expiration date, and much more.
To try out these perks, you can take our Freemium plan and create three dynamic QR codes without any credit card details. - Our QR code style generator offers several customization options. You can change the eye shape, color, and pattern. You can also include your company logo and a call to action.
- Perform a quick scan test with your smartphone.
- Download your QR code in PNG or SVG format.
With your stylized QR code, you are now ready to share this with the world!
What should I know about making my own QR code style?

While your customization options sound endless, there are a few things you should keep in mind when designing your QR code:
Include your brand’s logo
On average, customers are likely to remember a brand after seeing their logo 5 to 7 times.
To boost your business, be sure to add your company’s logo to the QR code when designing it. This will reassure people that the QR code is yours and will make them more willing to scan it.
Prevent scanning difficulties
A very important aspect of making a visual QR code is to ensure it is scannable. After all, you wouldn’t want to go through all the effort of printing and distributing your QR codes only to have them not work.
Many things can make scanning a QR code difficult. One of them is its shape.
While scanners these days are capable of scanning any shape, it may take some time to detect the different parts of the code.
Add a call-to-action (CTA) tag
According to HubSpot, personalized calls-to-action convert better. But how can you apply this to your QR codes?
While QR codes are not meant to have words inside the square, you can frame it with a shape that has a CTA on it. While limited in space, a simple instruction is enough to encourage people to scan your QR code.
Use contrasting colors
When choosing the QR code color to use for your patterns and background, it is important to have a high contrast between them. Without it, the data modules can be difficult to scan, which can prevent customers from accessing the information within.
Avoid inverted QR code colors

In the traditional QR code style, the background color is always white, while the foreground is always black. While you are free to invert these colors, it is usually not recommended as some scanners can’t scan it properly under certain lighting conditions.
As a rule, the background should always be light, while the data modules (pattern) should be dark. This means that it doesn’t have to be black or white.
Don’t over-customize
If you’re wondering why your QR code not working, you may have over-customized it, making it difficult to scan. This can happen when you add too many unique features, such as unique patterns and eye shapes.
Make it stand out
Last but not least, make your QR code stand out! Whether it’s by using eye-catching colors or integrating it into a cool image, making your QR code unique makes it easier for people to find and scan.
Why should I customize my QR code?
Designing your own QR code has many benefits, all of which contribute to the success of your brand.
Attract more customers
The standard black-and-white square design works well enough in certain use cases, like a QR code in restaurants. However, it can also be too boring and unexciting.
By choosing the color, shape, and pattern of your QR code, you can create one that catches people’s attention. With their eyes on your QR code, people will be curious enough to scan it.
Reinforce your brand’s identity
When starting your business, one of the many things you have to consider is your brand’s identity. This includes your logo and your colors.
Choosing colors that make you unique and a logo that symbolizes your business sets you apart from the competition and helps with brand recognition.
Including your company’s colors and logo in your design is a great way to be recognized through your QR codes.
Integrate with marketing material seamlessly
Customizing your QR codes let’s you add it to your promotional materials in a way that meshes well with its design. A stylized QR code can feel like a natural fit on your posters or ads while also standing out.
Create your stylish QR codes with QR TIGER QR Code Generator
Having a customized QR code is a great way to stand out from your competitors. With several colors, shapes, and patterns to choose from, you can make a truly unique QR code that is both attractive and effective.
Designing your own QR code might seem intimidating, but it’s actually quite easy when using our advanced QR code-generating platform.
You can choose between several colors, shapes, and patterns, and we also offer templates to help you start creating your own QR code style.
So, what are you waiting for? Create your custom QR code with the best and most dynamic QR code platform today!
FAQs
How to create stylish QR code?
To create a stylish QR code, all you need is to choose its background and foreground color. Other customization options include the shape of the position markers as well as the data modules.
What is the best QR code sticker size?
The best size for your printed QR code will depend on its version. Higher versions will need bigger sizes to make the data modules easier to scan from a distance.
Are there different QR code types?
There are several types of QR codes. Some examples include:
- URL
- Location
- Social media
- WiFi login