Discover Skechers QR Code Benefits and Features

Discover Skechers QR Code Benefits and Features

A giant in the footwear industry, Skechers is using its very own branded QR code—a Skechers QR code—in its job advertisements. 

While the technology is by no means new, more and more companies have begun embracing QR codes for various uses. 

When it comes to recruitment, Skechers has definitely redefined the process for job seekers and employers alike. 

How did QR codes change recruitment? This article answers this question by detailing how Skechers, using the best QR code generator, effectively implements this innovative strategy to connect with potential candidates.

Table of Contents

    1. Skechers’ genius use of QR TIGER QR codes in its recruitment process
    2. Skechers QR code inspired: Other ways to use QR codes for recruitment and talent management
    3. Are there any benefits to using recruitment QR codes?
    4. What were other Skechers scan code strategies in the past?
    5. Easy steps to create a custom QR code for your recruitment endeavors
    6. How to avoid making sketchy QR codes?
    7. Recruit smart, recruit the right people with QR TIGER QR Code Generator
    8. FAQs

Skechers’ genius use of QR TIGER QR codes in its recruitment process

During their recruitment drive, Skechers made use of QR codes for recruiting people in the following ways:

Lead job seekers to a list of job vacancies

When the company began recruiting for part-time positions in the New Mexico area, Skechers had a job posting on LinkedIn describing the benefits of working with their team. 

On the other side of the ad was the QR code with a call to action, encouraging job seekers to scan the code to apply.

The Skechers QR code directs anyone who scans the code straight to the brand’s Career page, where they can get more information about other local job positions open and employer benefits and even track their application status.

Direct scanners to the job posting

Skechers also included QR codes in individual job postings. In the ad, they provided the job title as well as essential responsibilities.

When aspiring applicants scan the QR code, they can access the full job posting, which includes a more comprehensive job description and a list of qualifications for the specific position.

Provide the most essential information

If the company knows how do QR codes work, they could provide potential applicants with all the information they need; however, they still need to give a brief summary of what the job entailed on the postings.

Some job ads included the essential duties to be fulfilled by the employee, while others described job results the company expected to see.

Skechers QR code inspired: Other ways to use QR codes for recruitment and talent management

Partner with us and try these innovative QR code ideas to enhance recruitment efficiency in your company:

Show all available job positions

During your recruitment drive, you can direct job seekers to a page listing all available positions in your company. This allows them to find a more suitable job instead of going through online job boards.

QR codes can also be effective at job fairs. You can print out pamphlets to give out or have your QR code posted at your company’s booth.

To make one, you need a URL QR code solution that lets you embed the web page's URL address. There are also different types of QR codes you can use.

Provide the entire job description


While Skechers used QR codes to direct people to job postings, another way to use QR codes is by making a file QR code for a PDF with the job description. 

You can then print it out and make it available for scanning. This is most effective when the job description is long and comprehensive.

Easily get a pool of applicants

With a Google Form QR code, job applicants can easily fill out their application forms and upload their CVs and portfolios after scanning the code with their smartphones.

Providing job seekers an option to send their documents digitally through QR codes speeds up the application process, allowing you to attract a large pool of applicants for your company.

Make sure to opt for a dynamic QR code so you can track where, when, and how many applicants scan your code.

Provide company contact


When looking for job applicants, you can share your company’s contact details comprehensively and efficiently using a vCard QR code. 

This way, your company information is hidden from online scrapers, protecting you from the risk of hacking or identity theft. Instead, the information is automatically saved on their phones after a simple scan.

Accept applications via smartphones

According to Statista, almost 70 percent of the world’s population uses smartphones. This means that you are very likely to get applicants who would prefer using their mobile devices to apply for jobs. 

To leave a good impression and avoid discouraging applications, make your application forms mobile-friendly and distribute them with QR codes.

Include your office location

For face-to-face interviews, it’s important to provide your office’s location to the applicant. 

Previously, this would be done by giving the company’s address before the interview. 

Nowadays you can simply link the office’s location on Google Maps using a location QR code from QR TIGER. With a quick scan, the interviewee can easily see where they need to go.

Create a dynamic QR code to have an editable QR code you can update with your new office location in case you move.

Receive job inquiries

During the hiring process, many applicants will have questions regarding the job or even the company itself. To make job inquiries easier, you can include an email QR code on the job posting. 

By scanning this type of QR code, the applicant will be directed to their default email app, which will open a new message window with their email address. This allows them to quickly ask their questions. 

Just make sure they don’t look like sketchy QR codes to effectively attract scans.


Are there any benefits to using recruitment QR codes?

Skechers recruitment QR code

There are several ways to use QR codes in your recruitment drive, but why use them at all? Below are five reasons why recruitment QR codes are a great addition to your recruitment website.

Wider reach

With more than half of the world on smartphones, your job postings can reach a wider range of people at any time. It can also reach people of all ages and device types, giving you more candidates for your vacant positions.

Ease of access

As Caitlin Burgess said in an article in TopRank Marketing, a business’s goal is to “deliver the right information, at the right time, to the right person, on the right platform.” 

While this was written regarding serving customers, the same principle can be applied to the hiring process.

Using QR codes on your job postings can make the application process smoother for potential applicants. This is especially useful when the QR codes are posted in the real world, as candidates can simply scan them with their phones.

Cost-effective

Instead of printing out several recruitment materials with entire job descriptions, you can use QR codes instead. Like the Skechers scan code, you can generate codes that will provide an applicant with all the information they would need before applying. 

QR codes also take up less space, so you can print more material and place them in more strategic locations.

Customizable

Lastly, QR codes can be customized to match your brand’s identity. This makes them eye-catching while also leaving a strong impression on applicants. 

Customization options for QR codes include color, shape, and patterns. Integrating color psychology is an effective move to attract consumers, that’s why it’s equally important to incorporate it into your design. 

You can also include your company’s logo and add a frame with a call to action.

Trackable

Generating a QR code with a dynamic QR code generator provides you access to a whole suite of dynamic features. These include scan tracking and analytics, which are important to every kind of business.

When it comes to recruiting, your QR codes can tell you a lot about the people interested in working in your business. 

From location to even phone type, the information you can gather by using dynamic QR codes will help you optimize your hiring practices and decisions.

What were other Skechers scan code strategies in the past?

QR code from skechers

While Skechers' use of QR codes in their job posts is recent, the company has already used QR codes in the past. 

During the 2012 campaign for their GOWalk products, the company included QR codes in the bottom right corner of their print ads. 

These are different from the barcodes they would use for the Skechers shoes barcode scanner. When scanned, consumers were led to a landing page filled with videos of Skechers’ latest products.

Another campaign they ran in 2012 was for their GORun products. Skechers released a QR code on Facebook that gave scanners a chance to win an iPad after playing a game. 

Their post also invited customers to share the QR code with their friends to increase engagement.


Easy steps to create a custom QR code for your recruitment endeavors

  • Head over to the QR TIGER website. Log in or create an account for free to access dynamic perks.
  • Choose one from the available QR code solutions in the platform and enter the required information on designated fields.
  • Generate the QR code. You can select between Static or Dynamic QR.
  • Personalize the design of the QR code. Add your company’s logo and change the color, eye, and pattern designs. You can also accompany it with a call-to-action tag using a frame.
  • Do a scan test, then download in either PNG or SVG.

Note: If you don’t have an account, you will be redirected to the Pricing page once you click the download button. No need to worry; simply scroll down and input your email address to receive your generated QR code via email.

How to avoid making sketchy QR codes?

As a business owner, you never want to give the impression that you have malicious intentions with your customers in your marketing material. 

Fake QR codes are rampant nowadays, and the best solution is to create branded QR codes to ensure that your customers only scan legitimate ones, keeping them safe. At the same time, you protect your brand’s reputation. 

Here are three things you should keep in mind:

Use trustworthy QR code software

The most important piece of advice when it comes to making safe QR codes is to use a trusted online QR code platform like QR TIGER QR Code Generator.

It is ISO 27001 certified and GDPR compliant, handling users’ data according to the highest security standards and privacy regulations. 

This software also has advanced safety tools and encryption techniques to protect you and your scanners from cyberattacks.

When designing your code, proper QR code branding should be followed. This includes adding your brand’s logo to your QR code. 

By adding your logo, you inform people that the QR code was made by you and that it is safe to scan. Not only will you build trust with your QR code, but you also build awareness of your brand.

Ensure the URL has your brand’s name

Most QR code scanners today will display the URL embedded into the QR code before opening it in your browser. 

To strengthen brand recognition among your audience, make sure that the web page you will use has your brand’s name included in the address. This will reassure scanners that the QR code will not lead to malicious websites. 

Recruit smart, recruit the right people with QR TIGER QR Code Generator

Running a business effectively and efficiently requires the help of other skilled individuals. With potentially hundreds to choose from, you will need to find ways to only get the best people for the job. This is where QR codes can come in.

Just like the Skechers QR code, you can use them to make the hiring process easier for you and your future employees. 

Whether it's by providing a list of job vacancies or linking them to the application form, smoothing out their applications can get you the right people sooner rather than later.

If you want to recruit smart, use our top-of-the-line dynamic QR code platform. Generate your custom dynamic QR code to attract the right person for the job.


FAQs

How do I scan a QR code with sneakers?

To scan a QR code in sneakers, open your QR code scanner and point it at the code (usually underneath the “tongue”). This will unlock the information embedded within.

How do I scan a brand QR code?

You can use your smartphone to scan a brand QR code. Most phones nowadays have an in-built QR code scanner that works with its camera. If you happen to be using an older phone, you will need to download a QR code scanning app.

How to check if Skechers shoes are original?

To get the most out of your Skechers coupon code in store, you need to make sure the shoes are original. The first step is to check if the shoes match the images Skechers has of them on their website. 

In particular, pay attention to the logo printed on the shoes, as it’s often the most obvious sign of a counterfeit product.

Brands using QR codes

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