How to increase your business presence online using QR codes

Last updated:   July 18, 2022

Maximizing your business presence online has been one of the strategies for many businesses when the pandemic took a significant toll on the global economy, forcing us to adapt to the new normal ways.

With consumers resorting more to grocery shopping and purchasing most of their goods online amid pandemic restrictions, entrepreneurs have come to embrace the digital phenomenon for online buying even more.

Statista reports that as internet access and adoption are rapidly growing worldwide, the number of digital buyers keeps climbing every year.

With that being said, many online businesses and e-commerce websites are starting to surge, making a huge leap towards maximizing online business.

How to increase your business presence online by maximizing the use of QR codes

While continuing business operations both offline and online, promoting safety and convenience among customers has been one of the main priorities for most entrepreneurs in the new normal set-up.

To make business transactions with customers more seamless while providing speed and safety to them, the digital technology that will probably ring a bell today to you today and are very symbolic- is the QR code technology. 

QR codes will take scanners to online information once scanned using smartphone devices. 

So how are these codes use to alleviate and maximize online businesses? 

Related: What is a QR code and how does it work? The Beginner's Ultimate Guide!

Which businesses need a QR code?

Businesses and marketers alike have found various ways to optimize the use of seemingly incomprehensible matrix codes.

Pharmaceuticals, FMCG companies, restaurants, apparel brands, construction, and e-commerce businesses are using QR codes to boost their online presence and reach more customers.

Online shopping


According to supermarket reports, the growth for online grocery has surged amid the global health crisis. Studies have shown that 43% of buyers shopped online in the last six months compared to 24% two years ago.

For instance, Hero Stores have also learned to embrace QR codes in their business.

When a customer inside the store is interested in an item, the store associate can look for the Hero app’s product and present a unique QR code to the buyer. 

The buyer then scans the QR code using their mobile gadgets in a contactless manner.

Once the QR code is scanned, shoppers are taken directly to the product web page of the store, where they can browse and purchase after leaving (should they want to.)

Related: How to use QR codes in retail? Diverse use-cases

Lead scanners to online discounts


One way you can increase your business presence online using QR codes for discounts!

You can definitely make surprises for your customers once in a while when they scan the QR code that will lead them to a product discount!

For example, your customers can scan the QR code to avail food promos from participating stores upon ordering via drive thru and and pick up service.

Upon scanning the QR Code will lead them to the online store with the coupon QR code already ready to apply at the check-out.

Because QR codes are dynamic, which means the content of the code is not permanent and you can change the URL/information to another URL. 

You can redirect the landing page of the QR code because the information is not dependent on the code. You can go to your QR code generator dashboard and change the URL/information of your QR campaign. 

QR codes on your window store that redirects to your online store

Zara is one of the most popular apparel brands has also come up with some of the most creative ways to still market their products even to passers-by!

With a giant QR code displayed on their shop outside, people strolling around can still shop the QR code and shop online even if they have no time to walk-in!

Related: How to use QR code on the window of your store?

Maximize your website traffic 

FashionTV, a global fashion broadcasting television channel, recently televised the London Fashion Week replay with a QR code that flashes at the bottom of the television screen with a bold call for action “Scan to Watch Victoria’s Secret Story,” during appropriate display moments.

The QR code redirects the end-user to the homepage of the FashionTV company.

The audience can then browse and choose to watch different fashion categories from films, videos of supermodels, fashion shows of various high-end brands, in vogue styles and trends, Haute couture, commercials, and so on.

With QR codes, companies can advertise and sell straight to viewers, connect to them, drive traffic to their store, while their customers can stay from the comfort of their own home safe and sound by converting URL to QR code. 

Increase your business presence online by maximizing your email subscribers 


A QR code that will redirect to sign-up forms to grow your email list!

Using a QR code for email marketing purposes is an innovative way to collect new subscribers. It’s fast, cost-efficient and you can display them everywhere both print and online. This includes marketing materials such as:

  • Print ads, newspaper articles
  • Brochures, leaflets, posters, magazines
  • Online display
  • Order forms;
  • Books and packaging;
  • Souvenirs, T-shirts, and tags
  • Exhibition stands, window stores
  • Increase your social media presence   

Related: How to create a customized Mailchimp QR code for sign-up forms

Maximize your social media followers on your online business

What if I tell you that you can actually have better chances in growing your social media altogether by generating a social media QR code?

We all know that establishing a solid social media presence is a great way to build a relationship with your target customer and build that trust. But in order for you to do that, you need to grow it all together. 

By generating a social media QR code, will link all of your social media channels together allowing you to maximize your followers by cross-pollinating your accounts!

2 ways you can scan a QR code and access the information behind the code

Through smartphone gadgets 


The first option for scanning QR codes is using your smartphone cameras. Updated smartphone devices today are built-in with QR codes scanning capacity.

Simply point that camera towards the QR code and wait for it to access the information associated with the QR code. You will see a short URL and click that. Make sure you check your settings if scanning QR codes are enabled. 

Using a QR code scanner app


If you have an older version of a smartphone and doesn’t detect QR codes, there are hundreds of online QR code scanner apps that you can download in Google playstore or Apple playstore.

QR code best practices: How to increase your business presence online and get the most out of your QR codes

To increase your business presence online, it is not only important that you implement QR codes, but knowing the best practices when generating your QR plays a crucial implementation that can make or break your QR code marketing campaign!

Be mindful of your QR code lay-out


Borders must not pass through the QR code neither do the elements are attached to some elements of the QR code. QR codes are sensitive to borders and elements that may disable access. The border must make it outside of the QR code

Do not make inverted QR codes 


Have you ever scanned a QR code and wonder why they’d took so long to be scanned? Have you ever noticed the design that is on the left side?

Well, inverting your QR code colors might not be the very best idea to customize your QR. QR codes are built to scan QR codes with a darker foreground combined with a lighter background!

Don’t attach a foreign element in your QR code design

Unless you’re using a QR code generator that allows you to customize your QR code, do not add a foreign element in your QR code such as copy-pasting your logo!

You cannot do that! If you want to customize your QR code and add a logo of your company or business, then do so by using a customizable QR code generator that will allow you to add your logo, icon or brand image.

After all, there’s always a better brand recall with a QR code with logo.

Add a call to action in your QR code 


If you want to increase your business presence online, adding a CTA or a call to action is fundamental!

Many people are still not educated what QR codes are about and when they see a QR code most likely that they don’t know what to do with it when they see one.

A call to action will prompt users to scan your QR code. Give them a preview of what they will get when they scan your code! 

Most of your scans will come from the smartphone gadgets so make sure that your lay-out is also optimized for mobile use and it loads easily. 

Related: 10 QR Code Best Practices for a Successful Marketing Campaign

How to create a QR code 

  • Go to
  • Select the type of category you like 
  • Click generate dynamic QR code and customize your QR code 
  • Do a scan test of your QR
  • Download and deploy

The importance of tracking your QR code statistics in increasing your business presence online

It is important to know the QR code statistics of your campaign because it allows you to see where people are seeing your posters, promotions and advertisement.

It gives you insights into the effectiveness of your QR code implementation and if you’re getting the scans and traction you want.

However, tracking of QR code data is only possible if you generate your QR code in a dynamic QR and the data you will see with your QR code include includes:

  • The number of scans
  • Device use by your scanners
  • The map chart of the overall view

Related: How to set-up QR Code Tracking: A step-by-step guide

Maximize your business presence online using the QR code technology

QR codes never made a comeback, but they only accelerated in their usage in the midst of the pandemic!

With many QR codes uses you can possibly see around such as in menus, television, print ads, online, and elsewhere, it is no longer a surprise that these codes have a huge role to play not only today but in shaping the scheme of the business landscape.

If you have more questions about QR codes and how you can use this to maximize your business presence online, just contact us today and we will be happy to assist you on your QR journey!

brands using qr codes