How to Increase Your Business Presence Online Using QR Codes

Maximizing business presence online was one strategy that many businesses adopted when the pandemic hit the global economy, forcing us to adapt to a new normal.

With consumers resorting more to grocery shopping and purchasing most of their goods online amid pandemic restrictions, entrepreneurs have come to embrace the digital phenomenon of online buying even more.

Statista reports that as internet access and adoption are rapidly growing worldwide, the number of digital buyers keeps climbing every year. 

With that being said, many online businesses and e-commerce websites are starting to surge, making a huge leap toward maximizing online business.

In this article, we'll highlight the role of QR code technology in growing your business to understand the importance of a dynamic QR code generator in business operations. Let's dive in!

QR code for business growth: Increase your business presence online using QR code technology

Promoting safety and convenience among customers has been one of the main priorities for most entrepreneurs in the new normal setup.

To make business transactions with customers more seamless while providing speed and safety to them, the digital technology that will probably ring a bell today and be very symbolic is QR code technology.

QR codes will take scanners to online information once scanned using smartphone devices.

So, how are these codes used to alleviate and maximize online businesses?

Which businesses need a QR code?

Businesses and marketers alike have found various ways to optimize the use of seemingly incomprehensible matrix codes.

Pharmaceuticals, FMCG companies, restaurants, apparel brands, construction, and e-commerce businesses are using QR codes to boost their online presence and reach more customers.

Online shopping

According to supermarket reports, the growth of online grocery has surged amid the global health crisis. Studies have shown that 43% of buyers shopped online in the last six months compared to 24% two years ago.

For instance, Hero Stores has also learned to understand the role of QR codes in retail businesses.

When a customer inside the store is interested in an item, the store associate can look for the Hero app’s product and present a unique QR code to the buyer.

The buyer then scans the QR code using their mobile gadgets in a contactless manner.

Once the QR code is scanned, shoppers are taken directly to the store's product web page, where they can browse and purchase after leaving (if they want to).

Lead scanners to online discounts

One way you can increase your business presence online using a coupon QR code for discounts and promo codes!

You can definitely make surprises for your customers once in a while when they scan the QR code that will lead them to a product discount!

For example, your customers can scan the QR code to avail of food promos from participating stores upon ordering via drive-thru and pick-up service.

Upon scanning, the QR code will lead them to the online store, where the coupon QR code is already ready to be applied at check-out.

Because QR codes are dynamic, which means the content of the code is not permanent, and you can change the URL/information to another URL.

You can redirect the landing page of the QR code because the information is not dependent on the code.

You can go to your QR code generator dashboard and change the URL/information of your QR campaign.

QR codes on your window store that redirects to your online store

Zara, one of the most popular apparel brands, has also come up with some of the most creative ways to still market their products, even to passers-by.

With a giant QR code on shopping windows, people strolling around can still shop the QR code and shop online even if they have no time to walk in.

Maximize your website traffic

FashionTV, a global fashion broadcasting television channel, recently televised the London Fashion Week replay with a QR code that flashes at the bottom of the television screen, with a bold call to action: “Scan to Watch Victoria’s Secret Story” during appropriate display moments.

The QR code redirects the end-user to the homepage of the FashionTV company.

The audience can then browse and choose to watch different fashion categories, such as films, videos of supermodels, fashion shows of various high-end brands, in-vogue styles and trends, haute couture, commercials, and so on.

With QR codes, companies can advertise and sell directly to viewers, connect with them, and drive traffic to their stores. Meanwhile, their customers can stay safe and sound from the comfort of their own homes by converting URLs to QR codes.

Increase your business presence online by maximizing your email subscribers

A QR code that will redirect to sign-up forms to grow your email list!

Using a QR code for email marketing purposes is an innovative way to collect new subscribers. It’s fast and cost-efficient, and you can display them everywhere, both print and online.

This includes marketing materials such as:

• Print ads, newspaper articles
• Brochures, leaflets, posters, magazines
• Online display
• Order forms;
• Books and packaging;
• Souvenirs, T-shirts, and tags
• Exhibition stands, window stores
• Increase your social media presence

Related: How to create a customized Mailchimp QR code for sign-up forms

Maximize your social media followers on your online business

What if I told you that generating a social media QR code can actually increase your chances of growing your social media presence?

We all know that establishing a solid social media presence is a great way to build trust with your target customers. But in order to do that, you need to grow your entire social media presence.

Generating a social media QR code will link all of your social media channels together, allowing you to maximize your followers by cross-pollinating your accounts!

2 ways you can scan a QR code and access the information behind the code

Through smartphone gadgets

The first option for scanning QR codes is using your smartphone camera. Updated smartphone devices today are built-in with QR code scanning capacity.

Simply point the camera towards the QR code and wait for it to access the information associated with it. You will see a short URL, so click that.

Make sure you check your settings if scanning QR codes is enabled.

Using a QR code scanner app

If you have an older version of a smartphone that doesn’t detect QR codes, there are hundreds of online QR code scanner apps that you can download from the Google Play Store or Apple Play Store.

QR code best practices: How to increase your business presence online and get the most out of your QR codes

To increase your business presence online, it is not only important that you implement QR codes, but knowing the best practices when generating your QR plays a crucial implementation that can make or break your QR code marketing campaign!

Be mindful of your QR code design

Borders must not pass through the QR code, nor do the elements attached to some elements of the QR code. QR codes are sensitive to borders and elements that may disable access.

The border must make it outside of the QR code

Do not make inverted QR codes

Have you ever scanned a QR code and wondered why it took so long? Have you ever noticed the design on the left side?

Well, inverting your QR code colors might not be the very best idea to customize your QR. QR codes are built to scan QR codes with a darker foreground combined with a lighter background!

Don’t attach a foreign element to your QR code design

Unless you’re using a QR code generator that allows you to customize your QR code, do not add a foreign element to your QR code, such as copy-pasting your logo!

You cannot do that! If you want to customize your QR code and add a logo of your company or business, then do so by using a customizable QR code generator that will allow you to add your logo, icon, or brand image.

After all, there’s always a better brand recall with a QR code with a logo.

Add a call to action in your QR code

If you want to increase your business presence online, adding a CTA or a call to action is fundamental!

Many people are still not educated about what QR codes are about, and when they see a QR code, most likely, they don’t know what to do with it when they see one.

A call to action prompts users to scan your QR code. Give them a preview of what they will get when they do so!

The QR code must lead to a mobile-friendly link

Most of your scans will come from smartphone gadgets, so make sure that your layout is also optimized for mobile use and loads easily.

When creating your own QRs, follow the QR code best practices to ensure that you don't miss any scans.

How to create a QR code for your business

• Go to a QR code generator online
• Select a QR solution and enter the details.
• Generate your QR code. Personalize the design.
• Do a scan test of your QR
• Download and deploy

The importance of tracking your QR code statistics in increasing your business presence online

It is important to know the QR code statistics of your campaign because it allows you to see where people are seeing your posters, promotions, and advertisements.

With the QR code tracking feature, you can gain deeper insights into your scanners, see how effective your QR code implementation is, and determine whether you’re getting the scans and traction you want.

However, tracking of QR code data is only possible if you generate your QR code in a dynamic QR and the data you will see with your QR code include includes:

• The number of scans
• Device used by your scanners
• The map chart of the overall view

QR code for business growth: Maximize your business presence online using the QR codes

QR codes never made a comeback; their usage only accelerated during the pandemic.

With many QR code uses you can possibly see around, such as in menus, television, print ads, online, and elsewhere, it is no longer a surprise that these codes have a huge role to play not only today but in shaping the scheme of the business landscape.

If you have more questions about how to use QR codes for business growth and how you can use this to maximize your business presence online, just contact us now, and we will be happy to assist you on your QR journey.