Labor Day is an annual celebration of workers’ achievements and contributions to society, and one way to reward their hard work is to offer them special deals for the holiday.
If you’re a business owner looking for a way to conveniently and innovatively give discounts and special offers to your customers, look no further—a branded QR code is all you need.
Learn how this innovative promotional tool can help boost your revenue during the holiday and generate custom ones using the best QR code generator online.
- QR codes for holiday sales: A smart promotional tool
- Innovative QR code ideas for the labor holiday sales
- How to create a Labor Day QR code with QR TIGER
- Why use dynamic QR codes for the Labor Day holiday
- Five best Labor Day sales ideas from top brands
QR codes for holiday sales: A smart promotional tool
Whether your business is small-scale or large-scale, it is necessary to make the most of this shopping-friendly holiday to increase customer traffic and sales revenue.
One way to do that is by using the benefits of QR codes to your advantage.
QR codes have become a popular marketing tool among businesses from various industries that can effectively engage customers with their brands.
They’re easy to integrate into marketing and advertising materials, such as brochures, newspapers, billboards, and television commercials.
Some examples of brands using QR codes include Lululemon, McDonald’s, and PUMA.
Innovative QR code ideas for the labor holiday sales
If you’re eager to use QR codes to promote your sales event, here are five ideas you can apply to help you sell during the holiday:
1. Bundle offers
Launching bundle offers during sales events is a smart way to attract budget-conscious shoppers and promote multiple products at the same time.
Using a QR code, you can lead customers to a page containing information about the bundle inclusions, such as the products and individual prices and the discounted price when they purchase the bundle.
2. Exclusive discounts
Exclusive discounts attract customers looking for good Labor holiday sales deals to purchase your products or services within the holiday sale period.
They create a sense of urgency and mystery, which provokes customers to buy products before the sale ends.
Allow customers to unlock special discounts applicable to products or services using a coupon QR code. They can engage with your brand as they scan the code to get the incentive.
3. Early access to new products
Early access to new products during holiday sales encourages customers to try them before they become available to the general public, which helps boost your sales.
Using a QR code to provide first-dibs privilege to customers during this holiday's sales events is a unique way to provide them with an exciting shopping journey.
When customers scan the code, they get more information about the new product, including its benefits, price, and the special privileges that first-batch purchasers receive, helping them make purchase decisions.
4. Holiday special menu
You can also showcase your creativity by introducing limited-time food selections, such as complimentary desserts or drinks with certain dishes, and charge premium prices, increasing your sales during the holiday.
Using a QR code is an innovative way to present this holiday special menu to your customers. With just a scan of the QR code using their smartphones, they can access fresh selections and order them immediately.
It’s also advantageous for your business since you can quickly add special items to your menu without printing a new one.
Other Labor Day restaurant marketing ideas you can apply to your business include implementing a happy hour and offering an end-of-summer menu.
5. Scavenger hunt
Organizing a scavenger hunt during a holiday sales event is an engaging way to make customers’ shopping experience more entertaining.
You can store activities, map guides, and questions in QR codes for the game. To bring out the competitive side of customers, let them find and scan the QR codes and solve the problems or riddles in them to get the clues.
You can add twists to your QR code scavenger hunt game, such as adding a scan limit on the QR codes to create a sense of urgency. This way, they’ll race against each other to access the activities while the QR code is still active.
You may also use the QR code as the puzzle itself; they must assemble the pieces and scan the formed image afterward to proceed to the next level.
Don’t forget to entice them with prizes such as discounts, free products, or gift cards, which they can claim after they finish the game.
How to create a Labor Day QR code with QR TIGER
1. Open a QR code software in your browser
Go to QR TIGER QR Code Generator, the most advanced QR software that allows you to create custom QR codes with a logo to fit your branding.
Log in to your account or sign up for a freemium version to get amazing QR code-related offers and discounts.
2. Choose a solution and enter the required information
The software offers 20 QR code solutions, including but not limited to URL, file, landing page, and multi URL. Select the one that addresses your needs.
Input the data in the designated field. It can be a link or file that contains a promo code, product details, or a PDF file of your special menu.
3. Generate the QR code
Choose between static or dynamic QR codes. The static QR is a free QR code suitable when you only need to use the code once.
Meanwhile, the dynamic QR is an editable QR code with a tracking feature that lets you update the content when necessary and monitor the progress of your campaign.
Click the Generate QR code button to create one.
4. Customize the QR code
Change the appearance of your QR code according to your branding using the available customization tools: colors, eye shape, and pattern style. You can also add a frame and a call to action.
QR TIGER QR Code Generator with logo also allows you to add your business logo, which helps establish brand recognition and increases the credibility of the code.
5. Run a test scan and download
Run a scan test on your QR code to see if it directs users to the right content. You can test using your smartphone’s camera or built-in scanner feature.
Download the QR code image in either PNG or SVG format. PNG is great for digital use, while SVG is suitable for printed materials.
Integrate your QR code on your marketing materials, then print or share them digitally.
Why use dynamic QR codes for the Labor Day holiday
Dynamic QR codes have more advanced abilities compared to their static counterparts. These make them powerful marketing tools to enhance engagement strategies and customer experience.
Let’s look at the unique features of dynamic QR codes that will convince you to use them in your holiday sale marketing campaign.
1. Editable content
Dynamic QR codes have an edit feature that lets you update the content without creating a new QR code or reprinting publication materials.
2. Comprehensive tracking
With a dynamic QR code, you can monitor your sales event’s progress by looking at the following valuable data:
- The total number of scans and the unique ones
- The time of each scan
- The scanners’ location
- The device used in scanning
These metrics provide insights beneficial for your future promotional campaigns.
3. Advanced features
QR TIGER’s dynamic QR codes are suitable for limited-time promotions or events as they have a time-based activation feature that allows you to set an expiry date on the code.
This helps create a sense of urgency that compels users to scan the code before the promo or flash sale ends.
Their Urchin Tracking Module (UTM) feature further helps you monitor which of your marketing efforts drive traffic and conversions.
The retargeting feature allows you to provide users with targeted content right after they scan the code, such as ad campaigns about your holiday sales event, which they can click and convert.
You can also activate the email scan notification in dynamic QR codes, directing the code’s scan analytics to your inbox on a daily, weekly, or monthly basis.
Five best Labor Day sales ideas from top brands
Many brands across various industries hold sales events during the holiday. Here is a list of stores where people can get the best Labor Day sales.
1. Pepsi Co.
Pepsi Co. is pouring its marketing budget into QR code technology to enhance its campaign for the summer, which coincides with the holiday.
The company incorporates QR codes on their limited-edition bottles, allowing consumers access to three months of free Apple Music and Pepsi branded merchandise giveaways.
The multinational tech company Amazon offers a list of deals and huge markdowns on seasonal items during the long holiday weekend that customers wouldn’t want to miss.
With its In-Store Promo Wallet, customers can easily claim, track, and use any of their existing promos and limited ones by scanning the QR codes on Amazon’s physical coupons.
The e-commerce company Etsy also runs a sales event during the holiday where customers can score up to 50% discounts on handmade items and jewelry.
If you’re an Etsy seller, you can use a custom Etsy QR code to offer coupons and discounts to your customers, which help encourage repeat purchases.
Starbucks has an eGift QR code that you can use to pay. You can access it on the mobile app, print the email with the QR code, and let the barista scan it.
Most Starbucks locations are open during the holiday, so don’t miss the chance to get your Pumpkin Spice Latte or Frappuccino fix.
Adidas offers the best Labor holiday sale when it comes to travel-ready shoes. Customers can get up to 30 percent less by entering the September code at checkout.
The brand is among the trailblazers in integrating QR code technology into its footwear products, giving customers exclusive access to Spotify playlists.
Boost your sales on the labor holiday with QR TIGER
Labor Day is an excellent time to increase customer foot traffic and revenue. You can further use this holiday to your advantage with the help of QR codes.
With just a scan of the code, they can immediately make an informed decision, apply discounts to their purchase, and even participate in interactive games for freebies.
Consider using QR codes in your holiday sale and register to QR TIGER, the best online QR code generator trusted by over 850,000 brands worldwide to create high-quality and functional custom QR codes.
Sign up for a freemium account today and get your QR code-powered marketing started.
Frequently asked questions
How do you celebrate Labor Day?
Labor Day is an annual celebration honoring our society’s workforce. It happens every first Monday of September, making it a special long weekend where people can relax and celebrate their hard work.
There are many ways to celebrate this national holiday: attending parties, parades, or festivals, watching football games, going to the beach, or taking a day trip.
Checking out sales events, in particular, is popular among Americans as they can buy clothes, furniture, and household items at a bargain price, gaining great deals without breaking the bank.
What usually goes on sale for Labor Day?
Since it also coincides with the end of summer and a long weekend, businesses grasp this moment to organize sales events to help them clear out their summer inventory before it becomes out of date.
Apparel stores, appliance centers, and furniture shops, among others, use this time to showcase and promote new seasonal products and provide discounts, giveaways, and limited-time offers to their customers.
Holding a sales event during this federal holiday is an activity you shouldn’t miss to increase foot traffic in your shop and boost your sales.