Mountain Dew QR Code: A Dynamic Quest for Godlike Gems

Update:  April 08, 2024
Mountain Dew QR Code: A Dynamic Quest for Godlike Gems

Mountain Dew is serving free diamonds from the Land of Dawn for heroes brave enough to claim them. 

And the key to redeeming them? A hidden code nestled at the back of a peelable label with a Mountain Dew QR code to guide you to legendary status. 

Mountain Dew’s partnership with Mobile Legends: Bang Bang marks a cultural shift of epic proportions – a seamless fusion of two popular brands to create a real-world adventure. 

QR TIGER, a globally trusted QR code generator, assists this iconic exchange in the most subtle of ways to connect fans obsessed with the citrus soda and the multiplayer online battle arena (MOBA) game.

Keep reading to find out how a QR code helped millions of avid ML players claim their digital destiny. 

Mountain Dew QR campaign

Mountain Dew, the green and citrus-flavored drink most of us know and love, partnered with Mobile Legends Bang Bang (MLBB), a MOBA game developed by Moonton that has seen a meteoric rise in popularity since its 2016 release. 

From May to July 2023, these two amped up the gameplay experience by launching an Insta Level-Up promo that offered players an extra edge, having them participate in a special QR code campaign to reap in-game rewards.

What are in-game rewards, you may ask? Basically, it’s anything that gives you an advantage or makes a game more fun. 

It can be anything from digital currency to buy weapons, outfits, or power-ups to experience points (XP) for level-ups or unlocking special features.

In this case, MLBB players could collect free diamonds to enhance strategies, customize heroes, and dominate the battlefield. 

Confused about how it works? A custom QR code landing page placed smack dab in the middle of the luminous drink’s label can be scanned to explain everything users need to know. 

How do you scan Mountain Dew in MLBB?

How to redeem mlbb diamonds

A QR code featuring an illustration of Nana, a popular MLBB character, is strategically placed on the front label of Mountain Dew bottles. When scanned, it leads users to the campaign’s full mechanics. 

Any Mobile Legends fan can participate by simply purchasing a bottle of Mountain Dew and peeling back its label to reveal a unique promo code.

On Mountain Dew’s Facebook Messenger, click Register, then redeem the code by typing it in, and claim prizes ranging anywhere from 20 to 10,000 free MLBB diamonds, smartphones, merch, and more. 

How Mountain Dew aced QR-smart campaign

Here are some highlights of the Mountain Dew-Mobile Legends QR code campaign:

Using an advanced QR code generator

Mountain Dew cleverly used QR TIGER, a powerful QR code generator, to create their QR codes for the Insta Level-Up promo collaboration with MLBB. 

This means both brands and gamers scanning the code could ditch the stress of data security as this generator fully complies with the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). 

Joining forces with a competent QR code generator also suggests access to a myriad of advanced features, such as bulk generation, to save time and effort and even data tracking and analytics for improving future campaigns. 

Adding value to packaging

What’s better than one secret code? Two, of course. 

The content of Mountain Dew’s QR code on product packaging is hidden in plain sight, giving gamers a digitally convenient way to find information about the quest for diamonds without crowding the label. 

QR code placement

The Mountain Dew QR code is placed right next to the iconic Mountain Dew logo, complete with a call to action that says, “Scan here for full mechanics.” 

Each bottle’s label is designed with an illustration of a beloved character from MLBB, situated just beside the QR code. This reinforces the QR code’s purpose and draws eager gamers like moths to a flame. 

Optimal QR code size

An appropriate QR code size depends on where it’s going to be placed, so whether it’s going on packaging, billboards, or magazines, the sizing of QR codes will vary accordingly. 

The trick is finding a balance within the available space and considering the scanning distance. Mountain Dew does this effortlessly, placing their QR codes on their bottles where they’re both noticeable and large enough to scan properly. 

Relevant landing page

And finally – content relevance. Mountain Dew’s QR code does a stellar job of leading gamers to a landing page with a clear purpose: explain how the promo works in order to claim free diamonds in Mobile Legends. 

How to create a QR code for your campaign using a QR code generator

In only five simple steps, create QR codes that complement your marketing campaign and make them stand out using an advanced QR code generator:

  1. Go to QR TIGER and log into your account or register if you haven’t already done so. 
  1. Choose a QR code solution that best suits your campaign and enter the necessary information. 
  1. Click Static QR or Dynamic QR, then select Generate QR code
  1. Customize your QR code to align with your brand by choosing your brand colors, playing with patterns, and including your brand logo. 
  1. Test-scan your QR code to ensure it works, then select Download to save. 

5 pro tips for making your QR codes stand out

How to design QR codes
  • Add a call to action

Make your intention clear while catching people’s eye with a short and sweet CTA like “Connect With Us” or “Scan To Shop” that helps guide users, especially with QR codes on posters or other marketing materials. 

  • Create with colors

Leave the standard black-and-white color scheme behind and make visually appealing QR codes that still maintain a good contrast. 

  • Pay attention to placement

Don’t let your QR codes be drowned out by everything else going on in your promotional materials. Place them naturally among other elements where it’s noticeable. QR codes on billboards for example, should be noticeably placed. 

  • Embrace different shapes

Play with the many customization options offered by advanced QR code generators online, such as frames, eyes, and patterns. 

  • Include your brand logo

Add a subtle splash of brand identity to your QR codes by incorporating your logo. This increases brand recognition while maintaining scannability.


How brands can replicate the successful Mountain Dew QR code

If you’re looking to launch a QR code campaign that matches the success of Mountain Dew, here are a few things you can consider: 

Cater to niche communities

To start off, there are two ways a brand can go – to serve the mass market (targets multiple industries) or a niche market (specific audiences). 

Mountain Dew taps beautifully into the niche-but-exceedingly-popular world of gaming, with Mobile Legends reportedly seeing a spike in users in 2023, with over 5 million players concentrated in Southeast Asia. 

Since niche communities tend to be close-knit and passionate about their shared interests, brands can offer products and promotions that are relevant, valuable and foster engagement. 

Explore new partnerships

The Mountain Dew QR code is a subtle example of this. By working with a widely known and trusted QR code generator, they were able to safely and creatively add value to their packaging.

By partnering with MLBB, Mountain Dew was also able to harness the boundless potential of relating to the gaming community, leading to word-of-mouth promotion. 

Take advantage of socials

Social media QR code

Social media platforms like Facebook, Instagram, LinkedIn, and X can be powerful tools for brand exposure, especially when you post and share content consistently.

Using an eye-catching social media QR code can be an innovative and convenient way of connecting your target audience to your social media profiles. 

Do limited-edition packaging

This screams, “Here, but not for long!” and creates a sense of urgency and excitement around the products you’re promoting, encouraging more people to buy them while they still have the chance.

Doing this also portrays a brand as creative and in touch with current trends. Think of seasonal packaging or collaborations with popular artists. 

Others killing it with their interactive QR codes

Brands using QR codes

Hellmann’s recipe for success

Helmann’s, an American mayonnaise brand, uses the surprising power of QR code technology to drive consumers to interactive and shoppable recipes surrounding its products. 

It even went so far as to display these delicious QR codes at the Super Bowl, on Amazon, and in stores. 

Pepsi’s Halftime AR experience

In 2022, Pepsi honored its 10th year as a Super Bowl sponsor by launching PepsiHalftime.com, a website made to display behind-the-scenes videos and give users a unique augmented reality (AR) experience. 

Pepsi went all out in its QR code-centered campaign by attaching its QR code on the packaging, which, when scanned, activates digital content like a 360-degree view of the stage and field.

What’s more, one of the current top product packaging trends is having story-driven packaging that customers can relate to, and Pepsi excels at this as well by incorporating NFC tags and QR codes on their limited-edition bottles and cans. 

Orangina’s “The Shake Game” 

Orangina is a French lightly carbonated drink with an authentic orange taste, real fruit pulp, and zest which launched in 1936. 

Similar to Mountain Dew, it used limited edition packaging and QR codes to develop what they call “The Shake Game,” having it run from May to November 2021. 

How does it work? A QR code is attached to Orangina cans and bottles, and when scanned, users are led to a mobile game where they can win up to 1,000 euros by simply shaking their drink in front of their camera. 

The Mountain Dew QR code: a lesson in clever marketing

Mountain Dew, Mobile Legends, and QR TIGER – three explosive brands in their respective industries come together to create a masterclass in targeted marketing. 

These worlds perfectly intersect to quench players’ thirsts with their favorite Mountain Dew soda while indulging them with coveted diamonds. 

Since diamonds are a gamer’s best friend in MLBB, it posed as the perfect opportunity to tap into a niche community and enhance the gaming experience.

But the real Burst Damage Attack is this: a QR code landing page created using QR TIGER, an advanced QR code generator. This subtle code makes a bold statement by eliminating any confusion users might have about the promo. 

Smart collaborations such as this one set a new standard for how interactive marketing campaigns are done, with more brands realizing that QR codes are simply the gift that keeps on giving.


Frequently asked questions

What flavor is Mountain Dew?

The original Mountain Dew flavor is known to be citrus, though it has come out with numerous new Mountain Dew flavors since it was first created in 1940. Some of these flavors include Baja Blast, Code Red, and Major Melon. 

How can you create a QR code?

There are plenty of competent QR code generators online that you can choose from to create a safe, beautiful, and fully functional QR code. 

Once you’ve chosen your ideal generator, simply go to their webpage, pick a QR code solution, input the necessary data, and customize it to your liking. 

What is the Mountain Dew QR code?

It is a QR code designed specifically for Mountain Dew’s marketing campaign in collaboration with the popular MOBA game Mobile Legends: Bang Bang. 

When scanning the QR code on a Mountain Dew bottle label, it takes users to a landing page explaining the full mechanics of the special promo on offer. 

Where is the code for the Mountain Dew drink?

There are two codes involved in the Mountain Dew marketing campaign: the Mountain Dew QR code on the bottle’s label and the hidden redeemable code at the back of the peelable label.

Brands using QR codes

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