QR codes in sales are the next big thing in every business to increase profits and allow the sales team to perform.
This wireless technology is convenient, easy to use, and reliable because of its readability and large storage capacity.
Today’s buyers have become very independent and prefer to use technology in their purchasing journey. Salespeople must keep up with the shifting consumer sentiments by connecting with them using technology.
The QR code is one of the on-trend and helpful tools that will help take your prospects down the sales funnel quicker.
All sorts of businesses are now using QR codes because of their accessibility. Consumers only need smartphones or QR code readers to access the information embedded in them.
There’s no need to do a lot when generating QR codes; you just need the best QR code generator online to boost your sales and simplify the sales process.
- What is a QR code?
- What is a QR code generator?
- QR Code Basics
- QR code technology in sales
- Ways on how to use QR codes in sales and maximize your sales force!
- 1. VCard QR code for maximizing your networking potential
- 2. Schedule sales appointments via URL QR code
- 3. File QR codes during sales presentations
- 4. Send proposals and contracts via PDF QR code
- 5. Increase store foot traffic through Google Maps QR code
- 6. Video QR codes on bundled discounts
- 7. Gather customer feedback during sampling events
- 8. Get guests involved in interactive tradeshow booths
- Benefits of QR codes in sales
- How to create your QR codes in sales
- Maximizing sales force and driving sales through QR codes
What is a QR code?
A QR code, also known as Quick Response Code, is a two-dimensional code that contains data information.
Denso Wave, an automotive company in Japan invented the QR code. The initial purpose of the QR code is to track vehicles during manufacturing.
A typical appearance of a QR code has black squares arranged in a square grid on a white background.
It has four standardized encoding modes such as numerical, alphanumeric, byte/binary, and kanji) to store data information.
To access the information embedded in a QR code, you just have to point your smartphone toward the QR code.
Once scanned, you will be able to access the information. It can be a file, website, social media channel, etc.
Because of its convenience and reliability, the QR code is not only used in the automotive industry but also in pharmaceutical industries, retail companies, and financial institutions.
Related: What is a QR code, and how does it work? The Beginner’s Ultimate Guide
What is a QR code generator?
Before creating a QR code, you need to have trusted QR code software first.
A QR code generator allows you to generate QR codes suited for your sales needs, and this QR code will display the information embedded in it once scanned.
If you want to create a vCard (digital version of your business card), then you can convert this into a QR code using the QR code software.
When you search the internet, you can find a lot of QR code generators online. So choosing reliable software is a must-have if you need to have QR codes in sales.
So choose a QR code generator with a good reputation and is trusted by notable brands. You must also consider if the QR code software offers multiple design options and customization features.
Other factors you must take note of are the analytics and performance tracking features.
So if you plan to use a dynamic QR code (a type of QR code in which you can track the data), then choose a high-grade QR code software with these features.
Related: Best QR code software: A full and detailed comparison
QR Code Basics
When you create any QR code types or solutions such as a website/ a URL QR code, social media, and vCard, you can generate your QR code in two types.
It can be a static QR code or a dynamic QR code. Let’s find out what’s the difference between the two.
Static QR code (free)
Static QR codes are free to use, but it has their downsides. If you have a static QR code, you cannot edit the data behind your QR code.
For instance, if you want to change your mobile number on your vCard QR code, you need to regenerate again the QR code and reprint it.
Furthermore, a static QR code does not have a data tracking system, so you will not know how many people scanned your QR code.
Hence, a static QR code is not ideal for more data-driven businesses.
Dynamic QR code (why it’s better to use in businesses and for your sales team)
On the other hand, a dynamic QR code allows you to change your QR code's data or landing page even if it has been printed. You’ll save time and money in the long run because you don’t have to reprint them again.
If you have sudden changes, you can edit the data anytime!
Aside from the flexibility of dynamic QR codes, you can also track your data using the data tracking system. You will be able to see statistics of scans, the location of the people who scanned your QR code, or if they are Android or iPhone users.
Dynamic QR code allows you to analyze your prospects’ profiles and learn more about their preferences with the data provided.
These data will help you focus on your sales strategies and how to convert your prospects into customers.
Related: Why Dynamic QR codes are better to use than static QR codes
QR code technology in sales
Technology is vital in any industry as it helps drive productivity, profitability, and competitive advantage in the selling process.
With the constant developments of various tech solutions, whether you’re a sales manager or a team of salespeople, you need to level up and use the available growth hacking tools.
Your business and sales team can use QR codes in daily sales and management activities. With this technology, you can simplify your sales activities, prune more leads, and cultivate customers.
So in the next part of this article, you’ll have more ideas on how to use QR codes in sales.
Related: How to generate leads using QR codes
Ways on how to use QR codes in sales and maximize your sales force!
Read on to discover the various ways how to use sales QR codes in sales and simplify your sales process.
1. vCard QR code for maximizing your networking potential
Meeting potential clients and decision-makers includes sharing your contact details with them. In this situation, you usually give a traditional business card.
But you can opt to share your contact information by using the VCard QR code for more chances of getting a call from your prospect.
To safely and conveniently exchange this information, you can convert your contact details into a QR code through the vCard QR code, which will automatically appear on your client’s smartphone once scanned, and they can download your information immediately.
You can customize your vCard by changing its color and adding your profile photo.
Since the vCard is a dynamic QR code, you can update all the information anytime without generating a new QR code.
It means that if you change your email address, all you have to do is to edit or modify it.
Related: How to use a bulk vCard QR code generator?
2. Schedule sales appointments via URL QR code
One important role of a salesperson like you is not to let a prospect slip away because of failing to meet or talk with them.
You can save hours of unnecessary emails in trying to find a perfect schedule by using a URL QR code of your calendar service where your client can set an appointment with you.
For example, if you’re using Google Calendar, you can allow your client to view your available schedule and pick an appointment date with you.
Just make sure to check your privacy settings and the level of permission access. Then make your available schedule public. After that, you can convert your Google calendar URL or page into a QR code.
Once scanned, the client will be redirected to the Google Calendar URL, where they can pick a date and time to speak with you.
Related: A guide to creating a Google Calendar QR code for your event
3. File QR codes during sales presentations
Through the File QR code, you can easily share files during sales presentations with your clients and sales team.
A file QR code solution is ideal for salespeople to have a faster exchange of files digitally and you are guaranteed it's secured because you can opt for a password protected QR code to limit the access.
You can convert different file types like PDF, doc, excel, JPEG, PNG, etc., into a file QR code.
For example, if you want to share your digital copy of the product brochure with your clients, you can convert it into a QR code. Convert it into a PDF QR code if it is in a PDF file.
After generating the QR code, your clients or team can scan it to access the file. They have the option to download the PDF on their smartphones.
Related: How to use a File QR code converter for PDF, Doc, Mp4, and more
4. Send proposals and contracts via PDF QR code
Even if you have already handed in the physical copy of your proposal or contract, some clients would ask for a digital copy for safekeeping.
Concerning the above QR code solution, you can also send your clients proposals and contracts via QR codes.
You can convert the PDF copy of your proposal or contract into a QR code so your clients will automatically access it once they scan the QR code and download it.
This way, your client will appreciate your reactiveness in finding a way to make the sales transaction fast and easy.
Related: How to create a PDF QR code in 7 steps
5. Increase store foot traffic through Google Maps QR code
Driving foot traffic to your store is challenging for retail stores or restaurants. A Google Maps QR code of your store map can help you guide your customers to locate your store or restaurant easily.
A Google Maps QR code embeds Google Maps data into a QR code.
To generate this, open the Google Maps app on your desktop computer or smartphone. Then search for your store’s location, which will be generated into a QR code. After that, click on the location and click the copy link field.
Go to a QR code generator and select the URL category. Proceed to paste your Google Maps link. If you want to embed in your Google Maps QR code a permanent location, choose the static QR code.
But should you want to track the number of scans, you can opt to use the dynamic QR code.
After generating the QR code, you can print and display it as signage in nearby store areas.
6. Video QR codes on bundled discounts
If you have a new product in the market and not receiving enough attention, you can include bundles or kits in your sales strategy.
You can create a bundle of products comprised of popular ones and complementary products that are not converting into sales.
But how do we integrate QR codes?
When you sell bundles and kits of products, don’t just put them together without informing the client of the added value they can get.
If you’re a cosmetic company, you can create a “how-to-use video” of your popular and complementary products.
You can convert this video into a video QR code (file QR code category) for easier access.
After generating the QR code, you can print and place it on your bundled products. Add a call to action to your QR code, so your customers know what to do.
Related: How to create a video QR code in 7 steps!
7. Gather customer feedback during sampling events
Post-event reporting is important to learn how consumers perceive your brand, product, and activation. This way, you’ll be able to improve your product and develop your sales strategy.
If you plan to have a sampling event, you can generate a URL QR code for your feedback survey.
You can make a Google form that includes the customers' information that needs to be filled out.
After that, copy the URL into the URL QR code generator and convert it.
Once generated, your customers will just scan the QR code that will redirect them to the Google Form of your feedback survey. They can fill it out using their smartphones and send it right away.
This way, you can ensure that you’ll secure your customers' feedback for future use. You can also use their contact details to increase your prospect database.
Related: How to Use QR Codes for Customers’ Survey
8. Get guests involved in interactive tradeshow booths
It is a must-have to have attractive trade show booths to attract visitors and drive sales.
Steer away from the usual product display and use QR codes to let your visitors take action.
If you are a food manufacturing company, you can share recipes for your new products with your visitors by sharing a video QR code of your recipe and how to cook it. After all, videos are now on-trend as a sales outreach tool.
You can convert the video of a recipe into a QR code. Just simply convert it under the File QR code solution and generate your QR code.
After generating it, you can place the QR code on your product label with a specific recipe. Add a call to action like “Scan to see a recipe” to increase scans.
Your visitors can scan the QR code through their smartphones to access the video and download it if they want.
Then after that, you can let them sit for a while and let them try your sample recipes.
These visitors might buy your product or recommend the recipe to their peers.
It’s a great way to increase quality leads. After all, people are much more inclined to buy when they’ve had the chance to try a product before spending money.
Related: QR code generator for video: Convert video to QR Code
Benefits of QR codes in sales
QR codes in sales help small and large businesses drive more revenue and help salespeople simplify their work.
But these are not the only advantages of QR codes. Want to know more? Let’s dive in and learn more about the benefits of QR codes.
1. Easy to generate
QR code saves you time and effort as it is easy to generate using the best QR code generator online.
You just have to select what QR code solution you need. Then, convert your data or information into a QR code.
If you need to generate a large volume of QR codes simultaneously, you can use QR Tiger’s bulk QR code.
2. Reduced printing costs
With QR codes, you don’t have to print your business cards, survey forms, contracts, and other sales files.
Product information can instantly be accessed through a smartphone whenever prospective buyers scan these codes.
3. Effective lead generation
You can determine the number of sales generated through QR codes. With the data tracking system in dynamic QR codes, you can estimate your sales revenue based on scans, the number of people who scan the code, and their location.
Using this data, you can make better outreach and conversion tactics decisions.
Related: How to track QR codes with Google Analytics
4. Creates customer excitement and increases brand retention
As QR codes need to be scanned by your customers using their smartphones, you make them more involved with your brand.
It triggers your customers to take action and anticipate what information they will see once they scan the QR code.
5. Faster exchange of information
Your customers don’t have to wait to get additional information about your product or service.
They wouldn’t have to wait for you to hand in the hard copy of your sales proposal or contract, as you can also share this instantly via QR code.
Everything is accessible in a matter of seconds with just a tap on their smartphones.
Using QR codes for sales: How to create your QR codes in sales
There are 15 QR code solutions available in QR TIGER where you can create a QR code to maximize your sales force. Just follow these steps:
- Open QR TIGER QR code generator online
- Select from the menu what type of QR code solution you need
- Enter the necessary data in the field below the solution
- Choose whether static or dynamic
- Click “Generate QR Code” and personalize your QR code
- Choose multiple patterns, and eyes, add a logo, and set colors to customize your QR code to make it more visually appealing
- Download your QR code
- Test if it works
- Distribute your QR code
Maximizing sales force and driving sales using QR codes
QR code technology can completely transform your organization's sales function.
QR codes in sales help maximize your sales force by reducing time in file exchange, scheduling an appointment, and even mundane tasks like sharing proposals and contracts.
As a result, your sales team can invest more time in building better relationships with clients, earn their trust, and close more deals.
You can also use QR codes in your sales promotion activities if you want to get ahead of the curve and see a huge lift in results.
If you’re serious about enabling your sales and team and improving revenue generation, QR codes in sales generated in the best QR code generator online are a vital piece of that puzzle.
Take action now and generate your QR codes in sales in QR TIGER. Should you need any assistance, contact us now!