21+ Real Estate Marketing Statistics Every Agent Should Know

In the intense world of real estate, understanding key real estate marketing statistics is the edge you need to give your clients the home they need. 

We’ve gathered all the essential information you will need to start your campaign, from the effectiveness of different marketing strategies to insights into the future of real estate marketing. 

Whether you are new to real estate or an experienced agent, this article can help you navigate this rapidly evolving market.

Let’s get started. 

Table of Contents

1. General real estate market statistics
2. Statistics on how homebuyers found their home
3. Part I. Statistics on real estate video marketing
   • Listings with videos receive 403% more inquiries 
   • Only 26% of real estate agents use YouTube
   • Testimonial videos were the most popular video type made by marketers
4. Part II. Trends in real estate email marketing
   • Email marketing has an average conversion rate of 1.4%
   • Real estate emails are opened at a rate of 23%
   • Email marketing has an average expected ROI of $36 for every $1 spent
5. Part III. Direct mail real estate marketing statistics
   • Direct mail marketing has an ROI of 29%
   • Only 42.2% of recipients either read or scan the mail they receive
   • 73% of American consumers prefer direct mail for receiving brand communications
   • Part IV. The state of real estate marketing on social media
   • 46% of realtors agree that social media is the best at quality lead generation
   • TikTok is growing in popularity with real estate agents
   • 51% of social media users prefer sharing videos over other types of content
6. Part V. Search marketing statistics for realtors
   • 57% of website visitors are driven by organic and paid searches
   • Organic search converts at a rate of 3.2% on average
   • 61.7% of homebuyers will convert over the phone after completing an organic search through Google 
7. Part VI. Impact of technology on real estate marketing
   • 72% of real estate marketers use data and analytics to make decisions
   • 73% of homebuyers used mobile devices to search for properties
8. How much do top real estate agents spend on marketing?
9. What type of marketing is best for real estate?
10. Create the best real estate marketing campaign with QR TIGER QR code generator
11. FAQ

General real estate market statistics

To truly appreciate the impact marketing has on real estate, let’s take a look at how the market is doing.

According to Statista, the real estate market can reach $634.90 trillion in 2024 with a compound annual growth rate (CAGR) of 2.77%. At this rate, it will reach a market volume of $727.80 trillion by 2029.

In terms of different market segments, residential real estate could have a market volume of $516.80 trillion in 2024. This value will continue to grow at a CAGR of 2.90%, eventually reaching around $600 trillion by 2029.

On the other hand, commercial real estate market statistics state that this segment of the real estate market is growing at a CAGR of 1.40%. This means that, with a market volume of $118.10 trillion in 2024, it’s expected to reach $126.60 trillion in 2029.

These are big numbers! A major component of this growth is effective marketing.

Statistics on how homebuyers found their home

Based on data from the National Association of REALTORS® (NAR), the first place people go to search for a home is the Internet.

However, only 52% of them found the home they would purchase online. Buyers would usually spend 10 weeks looking for homes online.

For 28% of buyers, they found their home by talking to a real estate agent. Other ways buyers found their homes are:

• Yard sign/open house sign: 4%
• Friend, relative, or neighbor: 8%
• Home builder or their agent: 6%
• Directly from sellers/Knew the sellers: 3%
• Print newspaper advertisement: less than 1%

Based on this data, the Internet and real estate agents are the best ways to sell a property. To help relators identify market demographics, they can tap on the QR technology.

How do QR codes work? Well, there are several QR code solutions to use, plus the tracking feature that comes with it.

Part I. Statistics on real estate video marketing

Listings with videos receive 403% more inquiries 

According to Apex Pro Media, listings on real estate-specific websites with videos on them received four times as many inquiries as listings without.

This significant increase in inquiries is thanks to buyers wanting an immersive way of viewing their desired home before they make the trip there. 

You can create videos or property montages and then edit a QR code for it. This makes your video both digital and printed-friendly.

This method of showcasing a property also lets buyers see things that photos might not be able to show, which also leads to more questions. 

Pro tip: QR TIGER is the best QR code generator that can help you make QR codes for adding videos to listings online and offline.

Only 26% of real estate agents use YouTube

While videos clearly have a massive impact on buyer interest in listings, only 26% of real estate agents use YouTube. 

Based on the real estate marketing statistics from NAR, a possible reason for this low number is a lack of familiarity with the platform. Another is inexperience in video production.

Testimonial videos were the most popular video type made by marketers

According to Wyzowl, 39% of video marketers create testimonial videos for promotions and campaigns. Their analysis shows that this popularity is a result of the increased trust and confidence in brands that use testimonials in their marketing. 

Other types of videos that video marketers love to use include:

explainer videos (38%)

social media videos (34%)

presentation videos (34%)

product demos (32%)

sales videos (30%)

Pro-tip: Use a YouTube QR code solution and create your own QR codes for condominiums and apartments advertisements.

Part II. Trends in real estate email marketing

Email marketing has an average conversion rate of 1.4%

According to the ValPal Network, email marketing only converts 1.4% of the time on average. Despite this, emails are still an effective means of marketing because agents can foster and nurture relationships with their customers this way.

You can use emails to share newsletters and to welcome new subscribers to your business. Another clever use of emails is to make QR code emails that give customers access to more information or even listings.

Real estate emails are opened at a rate of 23%

Campaign Monitor’s report on marketing emails shows that open rates for emails are 21.5% on average.

However, an article from The ValPal Network says that real estate-related emails were opened 23% of the time in 2022.

Real estate market statistics on email marketing also state that email click-through rates, which refers to the number of times people clicked on links in an email, were 3.6%. Additionally, the unsubscription rates for real estate emails are only 0.2%.

Email marketing has an average expected ROI of $36 for every $1 spent

A 2020 survey from Statista indicates that email marketing generates a $36 return on investment (ROI) on average. 

This high ROI can be due to several reasons. One is that emails allow campaigns to be sent to a specific list of clients. Another is that email marketing campaigns can be tracked and analyzed to improve their performance.

Part III. Direct mail real estate marketing statistics

Direct mail marketing has an ROI of 29%

According to reports from the Data & Marketing Association, direct mail marketing has an ROI of 29%. This high return can be attributed to the familiarity that results from receiving mail. 

In fact, data from Research and Markets states that direct mail marketing businesses are expected to reach $66.28 billion in 2025.

However, this can improve more, especially since the latest QR code statistics show that marketing and advertising still remain effective regardless of forms.

Only 42.2% of recipients either read or scan the mail they receive

Despite a high ROI, more data from the Data & Marketing Association states that only 42.2% of direct mail recipients read or scan their mail. Meanwhile, 22.8% of recipients say they don’t read their mail at all. 

Pro tip: Adding QR codes in real estate direct mails is a great way to quickly showcase listings to your clients.

73% of American consumers prefer direct mail for receiving brand communications

According to a study by Epsilon, 73% of consumers in the United States prefer receiving direct mail from brands. The reason behind this preference is the ability to read the information in the mail at their own convenience. 

Additionally, 63% of American respondents in the study mentioned that they enjoy walking to their mailbox for mail.

Part IV. The state of real estate marketing on social media

46% of realtors agree that social media is the best at quality lead generation

Figures from a survey by the NAR say that 46% of realtors have gotten the most quality leads from social media. Other tools that they use include local multiple listing services (30%) and customer relationship management tools (26%).

As for which social media was popular amongst respondents, Facebook takes the number one spot, with 89% of realtors using it for their businesses. Other social media websites used include:

• Instagram (59%)
• LinkedIn (53%)
• Youtube (26%)

Pro tip: Use a QR code for all social media to help your clients find all of your social media in one convenient place.

TikTok is growing in popularity with real estate agents

In the same report by NAR, 12% of respondents said they used TikTok for promoting listings in 2022, which was 4% higher than the previous year. 

Considering how popular the app is today, the platform can expect to see more real estate content in the coming years.

51% of social media users prefer sharing videos over other types of content

When it comes to real estate marketing on social media, about 51% of social media users are more likely to share videos than other types of content. 

According to Fit Small Business, increasing videos in social media marketing strategies increases engagement and visibility. This generates even more leads, which can then be converted later.

Part V. Search marketing statistics for realtors

57% of website visitors are driven by organic and paid searches

Based on data from Ruler Analytics, over half of home buyers looking to buy a home are driven to websites by organic and paid searches. This leads to real estate websites focusing on local SEO to attract visitors to properties in their areas. 

Organic search converts at a rate of 3.2% on average

According to the same data, organic searches were more effective at conversions, with an average rate of 3.2%. This is more than twice the conversion rate of paid search, which is 1.5% on average. 

However, it is important to keep in mind that a lower conversion rate doesn’t mean you shouldn’t use it. SEO is a challenge in itself, and rates vary between industries. 

Each method also has its own set of pros and cons. Using one, the other, or both will entirely depend on your campaign. 

61.7% of homebuyers will convert over the phone after completing an organic search through Google 

The same data also states that home buyers are more likely to convert over the phone after looking up properties on Google. With an effective SEO strategy, you can take advantage of this fact and increase your business's conversions.

Part VI. Impact of technology on real estate marketing

Augmented reality and virtual reality are expected to make groundbreaking effects

In a report by NAR, technology such as AR and VR are expected to transform how real estate properties are shown to clients. 

Instead of simply viewing the space from a screen, potential buyers can explore their future home in more immersive and interactive ways. 

Unfortunately, only 27% of real estate agents were familiar with the technology. Nonetheless, more than a third of respondents recognize the impact AR and VR will have on the market.

Pro tip: Using a QR code generator with logo, you can create QR codes that lead clients to sign up for a virtual presentation of a property.

72% of real estate marketers use data and analytics to make decisions

Data plays a necessary role in marketing. With this in mind, it’s no wonder that 72% of real estate marketers use data analytics to make marketing decisions. 

According to an article from Persuasion Nation, data and analytics enable real estate agents to personalize their marketing to each client, giving them a competitive edge over agents who don’t use data.

Pro tip: Implementing QR codes made with a dynamic QR code generator in your marketing will give you tons of information from scans alone!

73% of homebuyers used mobile devices to search for properties

According to data from the NAR, 73% of buyers got information on properties from their mobile or tablet devices. This includes:

• 86% of buyers are between the ages of 33 and 42.
• 84% of buyers are between the ages of 24 and 32.
• 77% of buyers are between the ages of 43 and 57.

Still, real estate agents were the primary source of information on properties, with 86% of buyers relying on them.

How much do top real estate agents spend on marketing?

With the ever-growing real estate market and the benefits of marketing, how much money does it really take to have an effective campaign?

The truth is that the money spent on marketing varies between agents. According to ZipperAgent, most agents recommend spending 10% of your commission income on your marketing campaigns. 

Meanwhile, top agents can spend 15% to 20% of their income on marketing due to intense competition from others. There are even real estate agents statistics that show that some agents spend up to 30% of their income every quarter!

Unfortunately, new agents may find it difficult to spend more than $1,000 on their marketing. Nonetheless, factors to consider when determining a real estate marketing budget include:

• Your average commission on sales
• The average final sales price of the homes you sell
• The number of transactions you conduct in each quarter and year

What type of marketing is best for real estate?

While there are several ways to market a real estate business, campaigns usually involve different marketing strategies that will result in a large number of conversions.

This article provides several statistics on the different real estate marketing strategies that show their effectiveness for businesses. 

While you can use a combination of any of these, there are more real estate marketing strategies you can employ in your campaign. Examples include:

• Content marketing
• PPC advertising
• Webinars and workshops

Create the best real estate marketing campaign with QR TIGER QR code generator

Real estate is expected to remain a booming market for years to come. With its continuous growth, marketing strategies are expected to evolve with it. This comes with fierce competition between real estate businesses, a contest you wouldn’t want to lose.

We’ve armed you with key real estate marketing statistics to help you imagine a successful campaign. The next step is to find the tools you will need to get it off the ground. For this endeavor, we recommend using our platform.

As ISO-certified and GDPR-compliant QR code software, we provide safe and secure QR codes for your marketing needs. Additionally, we offer several customization options to make your codes stand out. 

Join world-famous brands like Disney and McDonald’s and make your own codes with us today. Sign up for any of our business plans and get a $7 discount as a welcome gift.

FAQ

How does marketing play a role in real estate?

Marketing helps your real estate business reach more homebuyers and drive sales. 

Is marketing needed in real estate?

Marketing is a necessity in real estate because, as a realtor, one of your many responsibilities is to market the property you seek to sell. After all, homebuyers won’t learn that you can give them their dream home if you don’t tell them about it.

Why is a marketing plan important in real estate?

Having a plan for your real estate marketing campaign is essential as it provides structure to your marketing efforts. By planning your campaign, you can:

• gain information on your target audience
• decide on your campaign’s goals
• choose the most effective marketing strategies
• allocate the right amount of resources