How to Use QR Codes on Digital Displays
QR codes on digital displays give an interactive element to your ads, whether you have it displayed on websites, LED, pinned in social media accounts, in live-stream events, attached in emails, and many more.
QR codes have the power to direct your target audience to different forms of information associated with a particular product by scanning the QR code using smartphone devices to access the content of the code.
QR codes are generated using a QR code generator and can embed rich media information from videos, links, images, forms, coupons, and many more!
There are many ways to leverage engagement in your digital display ads besides personalizing communication, being active on social media, asking for feedback, sending out surveys, etc.
Using QR code technology, marketers and business people can drive more online engagement.
QR codes can connect and drive offline users to the digital world, making them a cutting-edge element for marketers to maximize the brand’s engagement potential.
QR codes on digital displays and how does it work?
QR codes on digital displays add more value to your advertisement by providing more in-depth information about the product or services you are promoting to your target audience by accessing the content of the code using a smartphone device.
QR code solutions to make your QR code display interactive
QR codes have different solutions you can use to make interactive display ads for your landing page and users when they scan your QR. Examples are listed below.
Link in the Bio QR code for social media
Using this solution, you can maximize your number of followers and increase your visibility in the digital space.
Furthermore, this also makes it easy for your customers to follow, like, and subscribe to your business pages and keep them updated.
Customized webpage QR code for your business
You don’t need to learn programming or coding to create your website. A webpage QR code is your best alternative if you need an easy-to-set-up landing page.
Using a custom webpage QR code powered by the H5 QR code solution or what we call the landing page QR code solution, you can create a quick set-up landing page for your business without buying your domain name or hosting site for a website.
The customized webpage QR allows you to put details about your products, such as links, images, videos, texts, and other information you need.
Feedback QR code
Feedback helps improve the business and places your customers where they feel it matters to voice their opinions about the services they have paid for.
To make it easy for customers to leave reviews in a matter of seconds and get feedback right away, you can make a feedback QR code that will redirect customers to a feedback form.
Video QR codes
There is no better way to engage your target market than by providing video content.
Videos can increase your conversion rate by up to 46% and gain viewers’ trust.
You can make a video QR code to redirect your scanners to video content.
There are three ways you can convert your video into a QR code.
A URL QR code if your video is stored online, like in Google Drive or Dropbox, a file QR code where you can directly upload your video from your computer, or a YouTube QR code if your videos are in the YouTube channel.
If you own a YouTube channel, you can also increase your subscribers by using the YouTube QR code to redirect them to your channel.
Related: How to create a video QR code in 7 steps
Coupon QR code
A coupon or discount QR code redirects users to an exclusive promotional code of a product to encourage customers to purchase the item.
Retail and other industries can use it to drive and entice buyers to purchase their products.
Multiple redirections of data in one QR code based on the number of scans (multi-URL QR code number of scans feature)
To make multiple campaign redirections in one QR code, the multi-URL QR code number of scans feature allows you to make multiple campaign redirections based on the number of scans.
For example, the first 10 scans will redirect to the promo page of your product, and after the 10th scan, the 11th to 20th scans will redirect the customers to coupons where they can redeem product vouchers and so forth.
Multiple redirections of data in one QR code based on time (multi-URL QR code time feature)
You can also use the multi-URL time redirection solution to redirect your scanners to different campaign/advertisement pages based on time.
For example, you can use your restaurant’s multi-URL QR code time redirection feature. You can offer a promo meal in the morning and another for lunch and dinner.
The QR code will automatically redirect scanners to a different landing page based on the time that you have set.
Related: What is a Multi URL QR code and how to use it?
Why should you use QR codes on digital displays?
Provides accessible information using the smartphone device
QR codes are designed to be easily accessible using a smartphone device, making them a convenient marketing tool to drive direct engagement and conversions from mobile users.
Multimedia information
QR codes can embed different types of information, allowing marketers to choose which content they want to redirect scanners.
QR redirection to another type of content
QR code solutions generated in a dynamic QR are editable in content.
This allows marketers to update their QR code and redirect it to other data even when printed, allowing multiple campaign types in one QR code.
Related: How to Edit a QR Code in 9 Quick Steps?
QR code data scans are trackable
Marketers can track the overall data of their QR code campaign.
QR code generator dashboard stores the data of your demographics, such as when scanners scan your QR codes, the location of the scanners, and the device used to scan your QR if your user is an Android or iPhone user.
Marketers can gauge their overall QR code campaign as QR codes are trackable.
Combining display ads with QR codes to make interactive user-experience
QR codes connect offline users to the digital world in a scan using smartphone devices, making them a convenient digital tool to drive traffic and increase your engagement online.
Whether your QR codes are printed in your marketing materials or displayed online, QR codes can maximize your brand interaction with your target audience using dual-platform marketing.
Contact us now for further assistance if you have more questions about QR codes.
