Having an appetizing food image is important. However, having actual good-looking and best-tasting food that meets your customer’s expectations is what assures a good ROI.
Related: Why you should use a QR code restaurant menu
Importance of food item naming and description
Aside from high-quality appetizing food images in your menu app, naming and description are also important to create curiosity and capture the attention of your customer.
Chances are your previous customers already know what they want to order from your restaurant. Naming your menu item is important to build customer memory.
A study on the International Journal of Hospitality Management found that the response to food name and description paired with images could vary on the individual information processing styles of consumers–verbal or visual.
Common descriptive names that are straightforward and can prompt lower levels of imagination added with a food image promote positive results to a verbalizer customers’ ordering behavior.
On the other hand, ambiguous names are vague names that tend to induce a higher level of imagination and can have a negative result to visualizer customer’s behavior if paired with food visuals.
Descriptive words increase sales by 27% according to The Association of Consumer Research.
Spending a little bit more time creating quality menu descriptions—rather than a listicle of ingredients—can truly show off your brand voice and do wonders for your business.
This is also an excellent time to mention where you get your ingredients, particularly which local farmers you support.
Promote best-sellers and signature items
You should highlight the best-selling item in your menu app. The Restaurant Times suggested upgrading your menu by replacing the placing less popular items with high-profit menu items.
Moreover, having a signature item is having a unique item to offer, setting your restaurant dish apart from its competitors.
Technomic’s 2017 Flavor report showed that 73% of consumers say they are more likely to visit a restaurant that offers new flavors.
Using a digital menu app software saves time by automating the selection of best-selling items in your digital menu. The software analyzes the data from sales that is reflected in your restaurant dashboard.
1. Click on Website
2. Turn on Most Popular Foods and Save
3. Once the Most Popular Foods section is enabled, choose an item and click on “Featured” and save. The featured food item will be reflected in the Most Popular Foods section of the online ordering page.
Cross-sell your food items to increase sales
There’s a reason why burgers, fries, and drinks are grouped together in menu food images.
It is a marketing strategy that entices the customer by affecting their ordering behavior and creating a need to order the entire set or at least one add-on item from the set in the menu.
Cross-selling is a tried-and-true strategy to increase average order size, boost revenue, and even improve customer experience.
MENU TIGER is a restaurant menu software that promotes cross-selling by having a recommended items section.
1. Select Foods panel
2. Choose a category and choose a food item from the category’s food list
3. Click edit icon
4. Select Recommended items and pick add-ons you want to incorporate