Why Pub Owners Should Switch to a QR-Powered Pub Food Menu

Update:  May 29, 2023
Why Pub Owners Should Switch to a QR-Powered Pub Food Menu

Pub and tavern owners can attract more customers, grow their sales, and add life to their day-to-day operations using an interactive pub food menu.

To provide a seamless and streamlined food ordering experience to customers, pub owners use an interactive restaurant menu QR code software for pub operations.

However, interactive restaurant menu QR code software is capable of much more. This intuitive software helps pubs create a unique and personalized QR code for easy ordering and tracking. It also helps your pub house market its food and drinks to its customers using only an interactive online menu. 

Here are the other benefits pubs can get when they transition to an online menu:

6 reasons your pub or bar needs an interactive pub food menu 

For bar owners, an interactive pub food menu represents the future of safe, simple, and cost-effective restaurant operations.cocktail drink with table tent menu qr codePub and tavern operators will choose restaurants that are safer and more customer-focused. MENU TIGER, the best digital menu software for restaurants, has these advantages for you to consider.

Increases customer’s average order size 

Due to MENU TIGER’s upselling feature, your pub guests can improve the sizes of their drinks and meals by using a simple pub food menu.barista mixing a cocktail drinkUpselling is a sales tactic that involves persuading a consumer to purchase a more expensive or premium version of what they’ve already purchased.

Customers can stay longer in your pub house 

Pub owners only want the best for their customers. An interactive pub food menu ensures a safer pub staff-to-customer interaction.

Furthermore, pub owners can successfully run while ensuring a contactless transaction of orders between consumers and restaurant staff with a simple pub food menu.group of friends holding a beer

As a result, it’s safe to assume that guaranteeing the safety and well-being of bar clients will encourage them to stay longer within your establishment.

Let your pub patrons appreciate the services you provide.

The next stage in creating an engaging consumer connection through a digital platform is to create an interactive pub food menu app.

Reinforces pub branding using a customized QR code menu

With a logo and QR code customization, bar owners may keep their pub house branding constant.

Creating a well-designed digital menu that compliments your pub’s brand identity by customizing a menu QR code might be an excellent marketing approach.

You can alter the pattern, eye, and frame of the QR code.

Furthermore, you have the option of choosing the color of your QR menu. Make sure you pick colors that go well together and are simple to scan for customers.

Even with a QR code, include a call-to-action sentence to engage customers.

This boosts your pub and tavern branding while also giving your brick-and-mortar pubhouse a personality.

Offers multiple payment options

The majority of customers prefer to pay their orders via e-banking. It is critical that you provide mobile payment integrations, which allow you to receive payments from clients in a more convenient manner.payment integrationWith your QR menu, your pub or tavern may accept any form of payment. Giving clients extra options for paying for items is a key part of making a good first impression.

As a result, offering another payment option an digital menu ordering strategy that is both simple and efficient for you as a pub owner and to your potential consumers.

Has a customer profiling feature for a more personalized service

Consider using a digital menu app with client profiling capabilities to gain an edge in providing a more personalized bar service.customer profilingThis tool allows you to save customer information including email addresses, phone numbers, order history, and preferences.

This will assist your bar in running retargeting advertising, providing loyalty programs, and providing more personalized service to new and returning clients.

Capacity to collect consumer input and produce a report

Customer input is critical to the success of a bar or pub. It is critical to pick a program that can collect consumer feedback through its software.

As a result, the comments you’ve gathered will be referenced in strategic reports as you explore for new ways to present your pub concept.

Because it corresponds to the tastes of your bar guests, the generated customer feedback report will be a tool for your pub to grow.

How to create your QR-powered pub food menu

1. Create an account with MENU TIGER.

On the Sign up form, fill in the pertinent information like the restaurant’s name, owner information, email address, and phone number.pub food menu sign up accountThe password must be typed twice for legitimacy of the account.

2. Set up your store name in the “Stores” selection.

set storeTap New to make a new store and provide the name, address, and phone number.

3. Personalize your pub food menu QR code.

customize qr code
By tapping Customize QR, you can alter the QR code pattern, colors, eye pattern and color, frame design, color, and call-to-action text, and include your restaurant’s logo to help with brand identification.

4. Set up the number of tables

set number of tablesSet the number of tables in your store that require a QR code for the menu.

5. Add admins and users of each of your branch.

Under the Users icon, click Add. Fill in the first and last names of any extra users or administrators.add users and adminsSelect a level of access. A user can only track orders, whereas an admin can use all of the software’s functions.

Then enter your email address, password, and confirmation code. You will then receive a verification email.

6. Create the menu categories and list.

On the Menu panel, go to Foods, then Categories, then New to add new categories like salad, main course, dessert, drinks, and so on.menu list After adding the categories, go to the specific category and select New to construct your menu list. 

Note: Descriptions, prices, ingredient warnings, and other information may be included in each food list.

7. Add modifiers.

Select Modifiers from the Menu panel, then click Add.modifierModifier adjustments should be categorized into modifier groups, such as salad dressings, drinks add-ons, steak doneness, cheese, sides, and so on.

8. Personalize your restaurant website 

To get started, go to the Website section. Add a cover image and the restaurant’s name, address, email, and phone number to the General settings. Choose the language(s) and currency(s) you accept for your online menu.

After enabling the Hero Section, enter the title and tagline for your website. Localize in the languages you want.restaurant website Enable the About section, upload an image, and create a tale about your restaurant, which you may subsequently localize in other languages if desired.

To activate various campaigns and promotions that your restaurant is now running, click and enable the Promos area.

Go to Most Popular Foods to see best-sellers, signature dishes, and unique items. To make an item the homepage’s featured item, select it from the Most Popular Foods list, then click “Featured” and “Save.”

Why Choose Us is a tool that allows you to inform your customers about the advantages of dining at your restaurant.

You may match the them of your website to your brand in the Fonts and Colors area.

9. Setup your payment options

setup payment integrationProceed to Add-ons sections and set up your payment options such as Stripe and PayPal. You can also still accept cash as a mode of payment.

10. Download each QR code you have generated for each table.download qr code 

Return to the Store section to download and place your QR code in the appropriate table.

11. Track and fulfill orders in the dashboard.

track dashboardThe dashboard lets you track and fulfill your orders in real-time.

Read more: How to create a customized interactive restaurant menu

Staple bar foods for your pub house

As there are so many pubs in every city, some of the most prevalent meal staples may be found in every one of them.

When you create your own pub or bar, you can still include these menu classics as they will satisfy your customers’ cravings to your dine-in menus inside your pub house.

Here are some pub house food staples that most customers look for:

French Fries

These are salted, deep-fried potato slices that are normally served at room temperature. French fries come in a variety of shapes and sizes, including thick-cut, shoestring, crinkle, curly, and other variations.french friesFrench fries are a pub house staple since it is easy to prepare and it is best paired with different kinds of drinks, may it be a beer or a cocktail.

Mozzarella sticks

Sticks of mozzarella cheese are covered in seasoned Italian breadcrumbs and deep fried till golden brown in this popular dish. Other forms of coatings are occasionally used on cheese sticks.mozzarella sticksMozzarella sticks are best paired with a bottle of wine such as white wine, dry or medium-dry.  

Chicken buffalo wings

chicken buffalo wings bar foodsDeep-fried chicken wings or drumsticks coated with a hot sauce combined with butter are known as a buffalo wing or chicken wing. They’re usually served with celery and a blue cheese dipping sauce, which functions as a tongue coolant because of the intensified heat from cooking a ton of buffalo wings.

The traditional vinegary spicy sauce of buffalo wings is usually a disaster when it comes to wine. Choose beer instead.


A quesadilla is a Mexican delicacy made of a tortilla filled with cheese, meats, spices, and other ingredients. It’s made on a griddle or on the stove. Traditional quesadillas are created with corn tortillas, but they can also be made with flour tortillas.quesadilla

A rich red mix wine, most frequently Malbec and Syrah, with flavors of blackberry and plum, is the ideal wine to match with a platter of quesadillas. It also goes well with Merlot and Shiraz.


Burgers typically consist of a single or triple beer/pork patties placed between hot buns with condiments such as cheese, caramelized onions, pickles, lettuce, a slab of a special sauce, and mayonnaise.bar foods burgerCabernet sauvignon, Merlot, and classic Tuscan reds are the ideal pairings for this classic menu staple. Meanwhile, burgers go well with rich red blends like Grenache, Malbec, Shiraz, and Zinfandel.

Onion rings

Onion rings is a pub snack staple in which large white onions are sliced into rings, dipped in batter and/or bread crumbs, then deep fried. They are frequently served with ketchup, barbecue sauce, or mayonnaise as a dipping sauce.onion ringsThe finest drinks to combine with a platter of onion rings are German Riesling, Californian Chardonnay, or even an Argentinian Malbec since their flavors complement each other.


Fish and chips is a British pub classic consisting of crispy fried fish served with chips, most frequently French fries.chips

It pairs perfectly with sparkling champagne, crisp Sauvignon Blanc, silky Chardonnay, or even Chenin Blanc, since it complements the luxurious fish and chips flavors.


tacosTacos can have a firm shell or a soft shell, and are usually made of corn. They can be filled with a variety of ingredients, including meat (primarily beef, but also fish or chicken), cheese, salsa, veggies, and/or sour cream.

Tacos are ideally served with Tequila Sangria or a Gin & Tonic cocktail.


Sandwiches are packed with various leafy greens, tomatoes, a slab of sandwich dressing, and additional herbs that go with your sandwich recipe.sandwich

It can also be accompanied by a side of French fries, potato salad, cole slaw, or even fresh fruit. Apart from that, a rich red blend wine, fleur bleu seven petals, various white blends, Chardonnay, and a traditional table Rosé are the ideal accompaniments to sandwiches.

Roasted meat (beef, pork, lamb, and others)

A marinated beef, pork, lamb, and other marinated meat proteins can be used to make roasted meat proteins, which are also a pub food staple.roasted meatFor example, grilled steak and red wine mix well together since the meat’s smokey flavor enhances the wine. Aside from that, you can combine these proteins with a variety of beverages such as crisp beers, white wine, and others.

Types of drinks you can upsell in your bar

Offer the best drinks you have to go with your pub food menu’s best-selling meals as a cross-selling and upselling strategy.

On your digital menu, you can include a promotions section where you can promote your most popular and best-selling beverages. You can also  recommend other food items to your customers using the online menu. In this way, you’re upselling your clients’ favorite choice of drinks to other pub-goers.

Digital menus aid in upselling and cross-selling menu items, allowing you to fully appreciate your sales optimization.

Here are some popular beverages that you could upsell and cross-sell at your bar.


beerBeer is a versatile beverage that goes well with chips, red proteins like roasted beef/pork. If you sell light lagers and wheat beers, for example, consider adding spicy cuisine or burgers to your bar food menu. 

Here are some types of beers you can serve in your pub house and incorporate in your simple pub food menu.

Pale Ales. This variety of beer is popular all around the world. It is golden to copper in color and contains hops. Pale beers are brewed with pale malt and ale yeast, and they have a bitter aftertaste.

India Pale Ales. The color of this beer ranges from golden to amber. Due to the large amount of hops used in the brewing process, the flavor is strong. Adding citrus or herbal tones, on the other hand, balances the bitterness of the beer, making it tastier for the drinker.

Pilsners. The Czech Republic is the origin of this type of beer. It’s typically a light gold beverage brewed with malts, hops, and hard water. Pilsners have a little bitter and dry flavor.

Stouts. The dark, thick, and creamy head color of stouts is well-known. The unmalted roasted barley added to the wort gives it a roasted flavor. It often has coffee, chocolate, licorice, or molasses flavors that go well with desserts.

Porters. This beer  originated in London. It’s recognized for its toasty scent and roasted aromas, which pair nicely with strong chocolate, toffee, coffee, and caramel flavors.

Brown Ales. The color of this beer ranges from amber to brown. It has a mellow flavor that is highly tasty for the palates.

Wheat Beers. This beer is well-known for its silky smoothness. It is best served throughout the summer because of its zesty and tart flavors.


cocktailsCocktails are usually mixed drinks of any beverage that is made with two or more ingredients. It usually consists of at least one kind of alcohol in them. It typically has a base liquor, like a vodka or gin, and mixed with different flavored ingredients like citrus juices.

There are over 50 types of cocktail drinks available. These are some of those.

Mocktails. This is sort of a cocktail drink but it is not alcohol-based. 

Old Fashioned. This is quite popular since it takes place over 200 years ago. It has a base liquor of whiskey added with sugar, water, and other bitters.

Dry Martini. This is a simple and elegant drink that is made of dry gin, dry vermouth, and orange bitters.

Margarita. This drink originates from Mexico. It is usually served with a salt rim, frozen or on the rocks, a base liquor of tequila mixed with Cointreau or of Grand Marnier.

Mojito. Rum, lime, mint, and sugar are used to make this drink. It is well-known for its Cuban local components.


red wineWine is an alcoholic beverage prepared primarily from fermented grapes. It contains yeast, which transforms sugar in the grapes to be a well-fermented, aged wine.

Here are some types of wines you can upsell in your pub food menu.

Red Wine. This is the common type of wine served in restaurants and pubs that is paired with hearty dishes like BBQ ribs, burgers, steaks, and others. For starters, you can upsell your Cabernet Sauvignon, Merlot, Pinot Noir, and Chianti to your regular customers as it gives them a bitter, dry taste once they take a sip on it.

White Wine. This type of wine is made from white and black grapes. It has an acidic nature that outlines its fresh, crisp, and tart flavors. The common picks of white wines are Chardonnay, Sauvignon Blanc, Pinot Grigio, and Riesling.

Rosé Wine. This type of wine is best known for its blush or pink color. It has a light and sweet flavor that is best served with some fruits, chips, salsa, and cheese.

6 marketing techniques to increase sales using your pub food menu ideas

From personalizing a menu QR code to leaving an impression on your restaurant to a contactless transaction inside your restaurant, there are many ways to engage with clients for your pub or bar business.

Here are some more ways to grow the sales of your pub house business:

Create an Instagram account for your pub or bar

Instagram is a platform that not only benefits individuals, but also businesses like restaurants, bars, pubs, and cafés.

It’s a place where you can show off your pub house by uploading photos or videos to its feed.

The photo of your pub or bar will display on your Instagram account, letting you promote the brand personality you want to be known for.

As a result, Instagram is a good way to raise brand awareness because it reaches a broader audience, which leads to more sales.

Set up a pub house website

In addition to Instagram, you can create a website for your pub or bar. You can use the advantages of MENU TIGER, an interactive restaurant menu QR code software, to build a website to increase your industry’s online presence.

Remember to include essential information about your business when designing your pub house website, as this will pique customers’ interest in what you have to offer.

You may promote your restaurant online by tying it into the marketing industry, which is used by most restaurants.

Other pages that use digital campaigns to reach your website can connect to it.

Additionally, a well-designed pub or bar website will visually appeal to patrons. Because the marketing industry is becoming increasingly digital, it is vital to produce leads not only in person but also online.

Read more: How to build an online presence with interactive restaurant menu QR code software

Use eye-catching photos of your pub’s food items

Include tempting photographs of your beverages and food, but keep them as realistic as possible. Aim for photos that are within your grasp.

Customers expect to get what they see, so in addition to presenting enticing images, make sure your items look exactly like the ones in the photo.

Craft mouth-watering food descriptions to convert more sales

Keep your food and beverage descriptions concise and straightforward. Use terms like crunchy, crispy, zesty, tangy, and others to describe your dish.

The best method to describe the appearance, texture, and flavor of your pub food menu ideas is to use sensory descriptions.

Furthermore, a menu description that is extremely long is unappealing. Make your descriptions interesting and concise.

Knowing your target demographic, particularly in terms of age and gender, might help you better plan how you’ll display your menu items to them.

Be active through email marketing

Email marketing is the best way to get the word out about your pub house or bar business. With MENU TIGER, an interactive restaurant menu QR code software, you may save customer information such as their email address, phone number, order history, and preferences.

As a result, you may use customized emails to reach out to clients and sell the top wines of your pub house and other paired meals like a rib-eye steak and some pastas. You might also provide them with coupons and discounts.

Using the obtained pertinent customer information, your pub house or bar business can run retargeting advertisements, offer customer loyalty, and give efficient service to new and returning customers.

Read more: Best QR menu maker

Have reputable online reviews

A negative feedback or bad review will tarnish the image of your pub house business. No other potential customers want to go to a bar that has received negative feedback, therefore you’ll need to address right away the bad experiences of your customers.

Consider gathering feedback in order to respond to and heed the customer’s cries. As a consequence, you can upgrade and be sufficient with your offers by modifying the approach of your pub house restaurant business in line with the tastes of your target clientele.

Advice: To provide effective and successful catering services to customers, respond quickly to inquiries and update your services on a regular basis.

Sign up with MENU TIGER today to increase your pub’s revenues

Create a detailed and a sales-optimized pub food menu using MENU TIGER’s interactive QR code menu software for efficient and easy pub operations now.

With MENU TIGER’s QR-powered pub food menu, offering better customer service is easy and getting more revenue becomes possible.

Sign up with MENU TIGER and get a 14-day free trial to any subscription plan to kickstart your online pub food menu.

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