Unpacking the BlackPink Oreo QR Code: The Ultimate Fan Guide

Update:  August 04, 2023
Unpacking the BlackPink Oreo QR Code: The Ultimate Fan Guide

The BlackPink Oreo QR code sent Blinks rushing to malls and grocery stores to grab a pack of the world-famous cookies to get a special prize from their idols.

The world-renowned K-pop girl group has partnered with the iconic cookie brand to release limited-edition BlackPink Oreo packages with an exclusive QR code that unlocks never-before-seen content. 

Whether you’re a die-hard Blink or a casual Oreo lover, there’s no denying the excitement and buzz around this collaboration.

Some have even searched for a professional QR code generator online to learn more about QR codes.

Grab your cookies and a glass of milk as we dive deeper into this collaboration.

The Buzz About BlackPink x Oreo Collaboration

Oreo blackpinkBlackPink and Oreo are powerhouse brands that have captured millions of hearts and taste buds worldwide.

South Korean girl group BlackPink is a global phenomenon.

They were the first K-pop group to perform at Coachella in 2019.

They also have massive chart-toppers like ‘Kill This Love,’ ‘How You Like That,’ and ‘Pink Venom.’

Meanwhile, Oreo needs no introduction. After being around for over 100 years, it has become a household name popular among cookie lovers and consumers, especially children.

Unsurprisingly, their recent partnership caused quite a stir among fans and the general public.

Together, they’ve created a limited edition BlackPink Oreo package that features eye-catching designs and promises exclusive content through a QR code marketing campaign.

But what’s the big deal? Why is everyone talking about it?

The collaboration perfectly matches two popular brands appealing to similar demographics.

It also represents a clever marketing strategy that leverages the power of social media and fan culture to create buzz and excitement.

The BlackPink & Oreo partnership has generated thousands of tweets, posts, and videos from fans who can’t wait to get their hands on the coveted package.

In short, it’s a win-win situation for both Blackpink and Oreo and fans who enjoy their collaboration’s sweet rewards.

Unpacking the BlackPink Oreo QR Code

Oreo QR code

Suppose you’ve got your hands on the limited edition BlackPink Oreo package. Now what?

The real magic happens when you scan the QR code at the back of the pack, which unlocks a digital world of exclusive content and experiences. 

So, let’s unpack the BlackPink Oreo QR code and see what it has in store.

First things first—how do you scan the QR code? You’ll need a smartphone or tablet.

Most of these devices now have a built-in QR code reader, but you can also download a QR code scanner from the App Store or Google Play.

After scanning, the QR code will direct you to a webpage or app hosting exclusive content. What kind of content can you expect to see? Here are some examples of what fans have discovered so far:

  • Behind-the-scene footage of BlackPink’s music videos and performances
  • Never-before-seen videos of the group’s rehearsals, costume fittings, and interactions with staff.
  • Interactive AR experiences that allow fans to take virtual selfies with BlackPink members or create their custom BlackPink-themed Oreo designs.
  • An online store where fans can purchase exclusive merchandise, such as BlackPink Oreo t-shirts, stickers, and posters
  • Special events like virtual meet-and-greets or fan Q&A sessions with BlackPink members

The QR code also allows fans to connect and share their love for the group and the brand. 

For example, fans have created fan art and memes inspired by the BlackPink Oreo collaboration, sharing them on social media using hashtags like #BlackpinkOreo and #Blinkstagram.

Others have organized fan giveaways or contests encouraging fans to showcase their creativity and passion for BlackPink and Oreo.

QR codes in the K-pop scene

Kpop QR code

QR codes have become a popular tool for K-pop artists and labels to engage and interact with fans, promote their music, and more.

Look at real-world examples of how K-pop groups use QR codes to provide a better experience for their beloved fans.

Twice ‘Talk That Talk’ MV

Onces—fans of the girl group Twice—got emotional when the nine-member band surprised them at the end of the ‘Talk That Talk’ music video, which came out on August 26, 2022.

The QR code redirects fans to Twice’s first Instagram post, dated November 3, 2015, the same year the girl group came out.

The girl group also announced their official fandom name in the said post.

This treat melted the hearts of many Onces as they looked back on the girl group’s humble beginnings, realizing how far the girls had come.

BTS Jungkook x Charlie Puth ‘Left & Right’ MV

On June 24, 2022, American singer Charlie Puth collaborated with BTS member Jungkook on the song ‘Left & Right,’ Puth’s third single from his third studio album ‘Charlie.’

In the 1:45 timestamp of the music video, a QR code with the words “Scan Me” below it appeared. 

The QR code leads to Charlie Puth’s official website, charlieputh.com, where fans can pre-order a limited–edition CD of the single.

While the song is not necessarily K-pop, Jungkook’s appearance in the video influenced ARMYs and other K-pop fans to watch the music video.

QR Codes to Authenticate Albums

In recent years, K-pop albums have become collector’s items for fans worldwide. 

To ensure the authenticity of these albums and prevent counterfeit copies from being sold, many K-pop companies have started including QR codes on the packaging. 

Fans can scan the code to verify that their album is genuine and get access to exclusive content or merchandise.

These codes help protect fans from buying fake albums and add value to the album by offering additional perks.

Labels can also use a reliable QR code generator platform with an ISO 27001 certification to guarantee the safety of the data embedded in the code while ensuring the album’s authenticity.

WeVerse QR Codes

WeVerse is a popular fan community platform that many K-pop artists use, including BTS, BlackPink, iKON, Seventeen, and Le Sserafim.

The platform features exclusive content, fan chat rooms, and merchandise sales.

Fans must scan a QR code in their album packaging or concert ticket to access the platform. 

It creates a sense of exclusivity and community among fans, who must have a physical item to join the online community.

How to Create a QR Code for Your Favorite K-Pop Group 

If you’re a K-pop fan, you can also create your QR code to promote your favorite group or artist.

Thankfully, it’s easy to do with the right tools. 

Here’s how to create a QR code for your favorite K-pop group using the best QR code generator in the market: 

  1. Go to the QR TIGER homepage
  2. Select a solution and enter the data required
  3. Click Dynamic QR, then select Generate QR code
  4. Customize your QR code’s design, add logos, and use a frame with a call to action
  5. Run a test scan using your smartphone
  6. Download your QR code, then share it with people

QR Codes and K-Pop: A Match Made in Fan Heaven

The use of QR codes in the K-pop industry is a testament to the creativity and ingenuity of the artists, labels, and fandoms. 

From album authentications to behind-the-scenes content, QR codes have become a powerful tool for engaging with fans and promoting K-pop.

The BlackPink Oreo QR code campaign is just one example of how artists can use this technology to connect with fans and drive engagement.

And as the K-pop industry continues to evolve, we can expect to see even more innovative uses of QR codes in the future.

Fans looking to create a QR code to promote their faves and marketers looking for new ways to engage with K-pop fans can use the most advanced QR code generator software. 

Embrace this technology and continue to unlock the magic of K-pop, one QR code at a time.

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