The QR code will direct the scanners to a video manual, where users can learn the cool stuff when scanned.
QR code for cashless payment on Paypal
Paypal also integrated a QR code on their app that allows people to accept payment through Paypal QR code by scanning the QR code.
QR code for McDonald’s posters and food packaging
McDonald’s placed a poster with a QR code near the entrance for customers to check in by just scanning a QR code.
They also display QR codes on the food packaging that directs customers to the Mcdonald’s website.
QR code to see how Levi’s jeans would fit
Levi’s integrated a QR code on the jeans tag. Once the users scan the QR code, they can see how the jeans look when fitted.
QR codes in print ads: Practices you should follow to make an effective QR code marketing campaign
Now that we have presented examples of QR codes in print ads, you must also know how to use these QR codes efficiently in your campaigns.
Here are the practices you should know for an effective QR code campaign.
Use Dynamic QR code
One way to find out that you have an effective QR code campaign is by tracking them.
Dynamic QR codes have features that are not available in static QR codes. You will be able to edit your QR code URL/information embedded in the code using a dynamic QR code.
This type of QR code also allows you to track your QR code data, such as:
- The number of scans made: Dynamic QR code will show you the total number of scans that were made in your QR code.
- The time when the scans were made: This type of QR code will also present to you the timeline of when the scans were made.
- The device used in scanning the QR code: You will also be able to track the devices used in scanning your QR code.
- Location of scan: You will also be able to track down the location data of your scanners. Using a dynamic QR code, you can track down the country, region, or city where your QR code was scanned.
Make your QR code campaign more efficient by generating a dynamic QR code.
Create brand awareness in your QR code
One of the key features of a successful print campaign is that it must attract the audience’s attention.
Attract more audience and create brand awareness by matching your QR code design according to your brand.
QR code generators, like QR TIGER, allow you to generate customized QR codes.
Generate and design a QR code that represents your brand’s color. You can also put your company logo in your QR code.
While branding is important, you must also not go overboard in customizing your QR code to the point that it affects its scanning ability.
Before downloading and deploying your QR code, test your generated QR code to make sure it is readable by mobile devices.
Choose the right size for your QR code
Make your QR code a prominent feature in your printed ads.
Putting a very small QR code in your campaigns will make the QR code unnoticeable and affect its readability.
On printed ads such as business cards, magazines, and invitations, the QR code size must be at least 1.2 inches.
If a QR code is to be displayed on a billboard, the QR code size should be bigger.
To know the right QR code size for your printed ads, follow this formula:
Size of QR Code= Distance between the QR code and the scanner/10
Make sure you display the right QR code size by testing your QR code scannability from its ideal scanning distance.
Make sure that the QR code directs to a mobile-optimized landing page
People scan QR codes using their mobile phones. Thus directing the scanners to outdated, non-mobile-optimized links will only increase your bounce rate.
Avoid this mishap by generating a dynamic QR code
A Dynamic QR code enables you to change and edit your URL or information in the code after downloading and displaying it.
This allows you to correct any typos in your URL without retracing and changing the QR codes in your printed materials.
Display a high-resolution QR code
The main feature of running a QR code campaign is that the QR code must be scannable.
Placing a high-quality resolution QR code in printed materials is the key factor for the QR code’s scannability.
Thus, you must avoid printing blurry and pixelated QR codes in your offline campaigns.
Choose the right image format for your material.
For printed materials such as invitation cards and flyers, use the JPG format while using the SVG format for bigger campaign materials such as billboards.
Use the right material for your QR campaign
The material used for your printed QR code campaigns can also affect the QR code’s scannability.
Materials that reflect too much light might affect the QR code’s scannability.
Thus, you should avoid using light-colored glossy materials in your QR code outdoor poster campaign.
Also, make sure that the QR code is placed on a flat and even surface. Creased and ribbed materials can disfigure a QR code, ultimately affecting its readability.
Strategically place your QR code campaign
Place your QR so people can easily see and scan these QR codes.
Displaying your printed campaign in busy and crowded places where stopping to scan a QR code may stall others and create traffic will discourage some people from scanning.
Place your printed QR code campaign in places where people have downtime.
You should also make sure that the QR codes are within reach, ideally at eye level.
Don’t let your scanner tiptoe because your QR code is placed too high, or crouch because your QR code is placed too low.
Also, make sure to place your QR codes where there is a network and wifi signal.
Placing your QR campaigns in subways will make your QR code useless because most subways do not have mobile and Wifi connectivity.
Check the scanning time
One of the factors that you should check in running a QR code campaign is the scanning time of the QR code.
The time spent getting the users’ phone, opening a QR code scanner app, scanning the QR code, and directing scanners to the webpage should not take more than 15 seconds.
To do this, the website link to which the users will be directed should not be broken.
Place them on newspapers and posters for effective printed ads with QR codes.
Grow your social media platform using a social media QR code
Displaying QR codes for each social media account could take up a lot of space in your printed campaign. This could also potentially confuse the scanner.
Avoid clutter in your marketing materials by using a social media QR code.
This QR code displays all your social media platforms in one scan. You can also add your online platforms, such as Shopify and Uber Eats.
Include a Call to Action tag
Give your audience a reason to scan by adding a CTA (call to action) tag. Engage more customers by adding a simple “scan me” or “scan to watch video” to your QR codes.
Do also make sure to satisfy the scanners by directing them to informative and engaging content.
You can also add files such as photos, audio, and videos to your QR code content to make the experience rewarding for your scanners.
Visit QR TIGER today
You must partner with an efficient QR code generator to have an effective QR code campaign in your printed materials.
QR TIGER is a fast and secure QR code generator that allows you to generate various QR code solutions, and it also allows you to customize your QR code.
Using this software online, you can create a dynamic QR code and track your QR code data. For more queries, visit the QR TIGER website now.