What is a sales funnel and how to maximize it using QR codes

Last updated:  June 21, 2021

Building a successful sales funnel is not an easy task and it is not an overnight job. Along the way, there are probably a lot of ups and downs along with your implementation with you-- trying to figure out what works best for your business niche. 

But how important is it to understand the different stages of sales funnel to scale up your business income?  

Let’s discuss it!

Sales funnel meaning: What is it? 

the sales funnel explained

The sales funnel is the process that your potential market or audience has to take to buy your goods, services, or product that you offer. 

This is made through a series of marketing actions or activities such as video ads, blog content about your product, sending emails, or any marketing channel that will do the selling for you.

If you’re still wondering what a sales funnel is, imagine this. 

Outside of your store, a lot of passersby are walking back and forth. 

5 people decided to walk in browsing your products or items. (and now they are have entered your funnel)

Then one of the customers decided to buy three pairs of jeans and proceeds to the check-out. If everything goes well, the customer will complete the purchase and moved at the end of the tunnel. 

Get it? The sales funnel is all about moving your prospective shoppers into buyers.

Of course, buyers don’t buy your products or offers at first glance, especially if they only encountered them for the first time.

That’s why you need to build a relationship with your target market! With that being said, this involves leading them through several stages and this is what the sales funnel is all about!

The importance of sales funnel in marketing

Understanding the sales funnel is crucial as it illustrates the path your customers take before they buy your services or products.

It demonstrates the journey of the customer from the awareness stage all the way through conversion. Or- if the prospects drop out and never convert.

Understanding the flow of the purchasers’ journey is essential to know so you can learn how to optimize it.

The Four stages of sales funnel and how does it work

sales funnel

There are multiple ways to describe the various stages of the sales funnel, but we’ll walk you through the most common terms. The 4 stages of sales funnel are awareness, interest, decision, and action.

Each of these stages will require various marketing approaches. One is not similar to the other. You need to use a different marketing technique as your customer narrows down in these four stages.

Awareness

types of sales funnel

This is the moment when you catch your target market’s attention. They might have read about your product in a blog post, saw your video content or Facebook ads.

The first sales funnel stage is the “awareness stage.” This is where you need to think of ways to pique your customers interest and make them aware of your product.

Otherwise, if you sell your product straight away without educating them first what is it about the benefit they will get, your customer will be likely just to steer away from it.

Building a rapport between your customers and your brand is important not only to raise awareness but also to make it relevant. 

Interest

sales funnel stages explained

This is the stage where you have already captured your customers’ interest by making them aware. But wait- they are not yet here to buy your products or services. 

However, they will start comparing your product to other competition and weighing the pros and cons. 

Which one is affordable or expensive? or which one has better quality? They are now reconsidering their options. In this stage, be patient. Don’t push your product to them right away.

However, what you can do is educate them about your product, the benefits, and what it has to offer that they can’t find in any other products. You need to challenge yourself as a marketer.

What’s your edge? What do you have in your products that others don’t?

Continue leading them and help your potential customer make an informed decision first even before selling your product to them. If you value your customers first, sales will follow. 

Decision

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This is a critical stage where your buyers are ready to purchase. In this stage, he might be choosing in 2-3 options and, hopefully, including yours. 

This is the point where you should highlight what you have. Are you offering discounts? Free shipping? Bonus product? Make sure to offer something your buyers can’t resist. 

Also, the “limited time” strategy always makes your prospective customer take action to buy. 

For example, you can say that your offer is only limited to 24 hours! This will get your buyers to act and make a decision to buy your product. The key is to give them a highly-converting offer!

Action

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In the last part of the sales funnel, customers take action. He buys your product or services and becomes a part of your business’ ecosystem. However, that no longer means you should already slack off.

You need to keep your customers’ retention for them to keep coming back to you. So you need to keep that customer. Instead of him buying just once, you want them to purchase more in the future!

Focus on maintaining your existing customer by offering them customer support, encouraging them to leave a review, or simply express your gratitude.

A simple thank you with a smiley goes a long way 🙂 

How to build a successful ‘awareness’ stage in the sales funnel using QR codes

sales funnel meaning

QR codes are more than just a great way to pique your customer’s attention! But you can use them to generate direct leads! 

QR codes are one of the digital tools to help you build a successful sales funnel and they are particularly useful in the first and most important stage in attracting customers which is the “awareness stage.”

QR codes are a 2D barcode that will give a digital dimension to your product or services, and it is generated or made using a QR code generator online.  

Remember barcodes? Barcodes are usually attached in grocery items when we go to supermarkets or malls that are detected using a machine scan-able code to read the numerical value of a product.

But unlike barcodes, QR codes are scan-able using smartphone devices in a camera mode, which makes them accessible anytime and by anyone.

But wait- QR codes do not only store and interpret numerical data, but they can also encode a variety of information generated using a QR code generator software.  

QR code uses four standardized encoding modes (numeric, alphanumeric, byte/binary, and kanji) and they have fast readability which makes them flexible to use in marketing and business. 

Moreover, they have a greater storage capacity compared to barcodes, and they have an error-correcting design in which they can still be read or scanned even when slightly damaged or worn-out. QR code withstands the test of time.  

In a world where we move in a fast-paced digital environment, many business people and marketers realize how critical it is to make their business digitally present to keep up with the competitive market world.

Since you can present any type of information in a QR code to your market, this is how QR code will optimize your sales funnel to leverage customer experience. 

Related: How do QR codes work? The beginner’s ultimate guide!

What is the importance of QR codes in optimizing your sales funnel? 

If appropriately utilized, QR codes can be your holy grail to getting direct sales!

Yes, you can get your direct sales using QR codes. But of course, all marketing campaigns require effort. It’s not an end-all-be-all-solution. However, QR codes can be a way if used the right way.

If you’re not aware, many businesses are using QR codes to give a whole new experience to their customers while giving the in-the-now-demand need of the market. How? Because it’s only one scan away using mobile devices! 

Everywhere we go, we take our smartphones to do the daily transaction for us. Whether it is buying online, shopping online, or paying your bills online. Everything can be made through one tap away from our smartphones.

QR codes for so many years are one of the tools used by many marketers to upgrade the whole experience of their customers to the next level.

Related: How Important Dynamic QR Codes Are In Generating More Sales In Business Industry

Tracking the success of your sales funnel using the QR code generator

sales funnel website

Tracking your conversion rate is important.

Without an optimized sales funnel, you’re just guessing what your consumers want.

A QR code gives a digital dimension to your product and services, but- QR codes generated in a dynamic mode can track your QR code scans. 

A QR code in a dynamic reveals the relevant QR statistics such as 

  • The time when you get the most QR code scans
  • The demographics of your scanners
  • What location you get the most scans 
  • The device used by your scanners to scan your QR code

This will allow you to gauge the success of your QR code marketing campaign and what you should do to improve more!

The data revealed will allow you to analyze your audience’s behavior enabling you to shape an effective campaign formula. 

Related: How to set-up QR Code tracking? A step-by-step guide!

Use cases of QR codes in different industries 

Fashion industry

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Zara is one of the top leading fashion industries that have come to be aware of QR codes’ benefits. Zara displayed a giant QR code out of their window store that lets shoppers buy items when they scan their QR code without entering the physical store.

Related: Top 10 Luxury Brands that are Using QR Codes for Marketing!

Food Packaging industry

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QR codes are a popular tool to incorporate in the Food packaging industry. Some food manufacturing industry chooses to integrate QR codes to their product and redirect their buyers to more comprehensive details of the product or how-to videos on how a particular food item is being processed or manufactured. This creates confidence and trust among your customers.

Related: QR codes on Food packaging and how to use them

Print media industry

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One way the print media industry is catching up to the ever-competitive marketplace is by incorporating QR codes in their printed ads! 

QR codes over the years are popular among magazines, brochures, and flyers, posters, newspapers, banners, etc. 

QR codes in print is a great way to provide more information using just a small space. Moreover, powering the print media industry with the use of digital advances is one way to hook readers and give them a whole brand new experience! 

V-cards

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Some people are the brand so own it!

One way to give more information about yourself to your client or business colleagues is by upgrading your traditional card to a digital card by generating a Vcard QR code! 

Using a Vcard QR code generator, you can encode details about yourself such as: 

  • Name
  • Organization 
  • Title
  • Phone (Private)
  • Phone (Mobile)
  • Fax 
  • Email, website, street
  • City, zipcode 
  • State, country
  • Profile picture

You can also include your social media accounts, such as:

  • Facebook
  • Twitter
  • Google Plus 
  • Instagram
  • LinkedIn
  • Youtube

Once a V-card QR code is scanned, the information embedded in the Vcard QR code will display on the scanner’s smartphone! 

This makes you more notable, and at the same time, this allows convenient access for your customers or clients! 

The main idea of a QR code is that you can redirect your target audience to any landing page or information you wish when they scanned your QR code.

QRTiger

Using QR codes, you can redirect them to images, videosPDF files, soundtracks, social media pages, email, text, and even connect your customers to your WIFI in a scan without typing your passwords! 

QR codes have many solutions that cater to different needs, and they have the capability to be redirected to another landing page even if your QR code is already printed or has been deployed. 

You don’t need to regenerate another QR code again, which saves you time, money, and effort. Moreover, you can also track the data of your scans. All this is possible using dynamic QR codes! 

Related: How do dynamic QR codes work?

Static QR code vs. Dynamic QR code

qr code tracking

When it comes to utilizing QR codes to improve your sales funnel flow, generating Dynamic QR codes is important! Dynamic QR allows you to retarget the landing page of your QR code anytime you want and edit it even in real-time! This allows you a more flexible QR marketing campaign. 

Static QR codes do not do this. When you generate a static QR code, you cannot track the data of your QR code scans, and also you cannot edit it. Static codes are only suitable for personal or one-time use. 

Related: What is the Difference Between Static QR Code and a Dynamic QR Code?

Empowering your sales funnel using the QR code technology! 

Attracting customers can happen in numerous ways, and it will vary based on the company’s sales model.

Your goal as a marketer or businessman is to lead them or move them along through the four stages of the sales funnel- from prospect to buyer. And understanding how your buyers arrive at your website or business will gauge the success of your funnel.

With that being said, optimizing your sales funnel by using QR codes can be very useful in connecting the offline world to the online dimension. Furthermore, using QR codes in a dynamic model will enable you to track your QR code marketing campaigns!

Related: Successful QR code campaigns and how these brands are killing it!

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