How to Use QR Codes in Marketing: Tips and Use Cases

Update:  April 26, 2024
How to Use QR Codes in Marketing: Tips and Use Cases

In today’s fast-changing digital world, it’s crucial to keep your marketing strategies fresh and effective. That’s where QR codes in marketing come in.

These versatile squares might seem basic, but they hold a world of potential for your business.

They store various information that is accessible by scanning via a smartphone.

Think about how easy it would be for your customers to access special content, take part in cool campaigns, and even make purchases, all with a swift scan of their phones.

They’ve evolved from simple data holders to interactive tools that can guide your customers on personalized journeys. 

Read further to make the most of your marketing QR code campaigns using a dynamic QR code generator.

The purpose of QR codes in your marketing: Use cases in business, marketing, and advertising today

Believe it or not, QR codes have somehow infiltrated the marketing campaigns of most businesses.

And this is actually a good thing!

Since marketers need a fast-acting agent to map out the growth of their business easily, QR codes become their focus when it comes to achieving their goals.

Related: How to resell QR codes to your customers

These QR codes for marketing campaigns provide advanced features that carry out physical and digital marketing of any type of business.

And here are some ways you can incorporate QR code marketing ideas in your strategies:

1. Paper-based product marketing with QR codes

Long before digital and broadcast media ruled the advertising industry, paper-based advertising was marketers' and advertisers’ go-to medium. 

But by using a smart marketing QR code strategy, you can leverage your print media advertisements, such as brochures, flyers, billboards, magazines, and others, by printing a QR code on its surface.

You can generate leads through this strategy.

When people get a hold of your visual prints, they will come across your QR code.

Do not forget to add a call-to-action in your QR code strategy to compel customers to point their phones to the code.

You can direct them to your business website or social media site as the landing page.

In this way, you’ll also increase your site’s conversion rate and traffic.

Related: QR Codes in Print Ads: Examples and Use Cases

2. Large-scale marketing campaigns such as billboards, advertising posts, store windows, and bus stops

The purpose of QR codes in your marketing campaigns is to help businesses achieve offline-to-online campaigns.

Established businesses use large-scale media campaigns in marketing their products and services.

You can find these product advertisements on billboards, advertising posts, their physical store windows, and even bus stops.

As Meghan Keaney Anderson, VP of Marketing, HubSpot, quoted, “Don’t push people to where you want to be; meet them where they are.” marketers make use of public spaces in marketing their products as it draws more customers.

With integrating the use of QR codes in marketing your products using large-scale marketing campaigns, aesthetics is a crucial tool in attracting more scans with your QR code.

By carefully placing your marketing QR code in areas where people can easily see it, the chances of attracting more customers increase. 

3. Digital marketing, such as website promotion, video information dissemination, and more.

In this digital era, staying ahead in the competitive market means embracing innovative tools like QR codes. 

Take control of your digital marketing game, elevate your brand reputation, and drive sales to new heights. Create a QR code strategy and watch your business flourish in the digital landscape.

You can optimize your digital marketing efforts, ensuring the right audience sees your QR codes at the right time by using TechWyse for SEO.

This clever tactic prompts customers to visit your website or view your product video presentation instantly, driving traffic and boosting engagement.

4. Product marketing with QR codes gives value-added information

Product marketing QR code

The last unit of your marketing strategies lies within the packaging of your products.

The purpose of QR codes in your product packaging is to provide consumers with a comprehensive product guide or information.

That is why it is necessary to give it your all so that when customers see them, they’ll be presented with information enough to entice them into buying it.

But the downside of this is that product packaging is not uniform in size and has very limited space. It’s not enough to elaborately discuss further information about what’s inside the package.

So, to save you the effort of trying to fit everything in a very cramped manner, QR TIGER presents to you with a QR code solution suitable for product packaging.

Related: QR Codes on Product Packaging: Your Ultimate Guide

5. Restaurant and bar paperless operation schemes

To provide an interactive and safe dining experience, restaurateurs are converting to digital menu QR code software.

Creating this marketing medium allows food establishments to improve their service, accumulate better customer reviews, and increase their online presence.

6. Digitized Business Cards to maximize networking

If you are looking for a timely and technologically updated type of business card, digitized business cards can be your go-to format.

Convert your contact details into digital by generating a vCard QR code.

QR codes can help you save more space and not waste your receiver’s time in reading small lettered words written on the business card.

So, instead of presenting your clients with a cramped-up business card, you can print your QR code into your contact cards and leave a lasting impression on your guests.

By digitizing your business card, you can market yourself and your company in a nice and interactive way.

7. Customer surveys and feedback

Google form QR code

A recent study showed that 98% of customers read the reviews and other customer’s feedback before deciding on purchasing something.

That is definitely a relevant number to consider.

Sales and revenues are gravely affected by the feedback system of a business.

This only goes to show how important acquiring feedback from your clients is.

To help you get on with this campaign, we developed a Feedback QR code.

This QR code solution allows you to accumulate clients’ feedback in real-time seamlessly, so you won’t have a hard time keeping a tab on all of the survey forms.

8. Email newsletters

Are you aiming to increase your newsletter subscribers? Or simply want to give your clients your e-mail address for an easy transaction?

Say no more with the e-mail QR code solution. 

You can integrate them into your email newsletters so readers can instantly reach you via email without having to search or input your full email address manually.

This will allow your customer to effortlessly send you an email by simply scanning the QR code with their phones.

9. Mobile payment method

Did you know that you can now pay your bills and groceries through QR codes? Well, yes, you definitely can.

In fact, in countries like China, almost every payment method has been switched to mobile or digital.

Customers can skip the heavy queue of check-out counters by simply scanning QR codes in just a few seconds.

10. Instant access to the internet

We know for a fact that it is very important to secure excellent customer service and experience. And with the Wi-Fi QR code solution, you can offer the best experience for your customers!

This efficient strategy allows your customers to easily connect to your Wi-Fi by scanning the QR code with their smartphone devices.

You can eradicate your guests’ awkwardness of having to ask your staff for the Wi-Fi password from time to time.

Plus, you can ask them to tag you or share your social media profile so you can also increase your online traffic in return.

11. Social media channel promotion

Social media link promotion

With the Link in Bio QR code, you can smoothly store all of your social media profiles in a single QR code.

A clever QR code strategy involves embedding your QR code on your website and even optimizing it to your store’s official site.

This is because QR codes are very appealing to people.

And by just simply scanning them, you are also consequently generating leads, increasing traffic, and pushing your websites to the highest on the search engine.

The purpose of QR codes containing your social media is to boost your social media standing and drive engagement.

12. Easily promote events

Instead of investing in manual labor to promote your company events, it’s better and smarter to generate a dynamic QR code.

Your QR codes can pop up anywhere, like on TV, billboards, webpages, social media pages, print ads, and even on jewelry.

And when this happens, the public can effortlessly access the details of your events, and they can easily sign up.

Related: How to use QR codes for your event

Real-life examples of QR codes used in businesses

Here are just a few great examples of how businesses are making the most out of the marketing purpose of QR codes:

1. Burger King QR code

The infamous Burger King found a way to urge their customers to have a taste of their equally notorious whopper with their QR Whopper campaign.

With every scan, customers are redirected to a landing page that presents free Whopper coupons that can be used for only a limited time.

2. FashionTV QR code

 To showcase the latest fad in fashion, FashionTV QR codes popping on TV screens became quite the talk of the town.

Since the platform is used primarily for fashion and clothing lines, the QR codes were used as a redirection tool that will lead scanners to the official website of luxury clothing lines.

3. Coinbase Superbowl QR code

Coinbase, a crypto exchange platform, faced controversy when it publicized its QR code in a Superbowl ad.

The floating QR code ad redirected its scanners to the app, that soon crashed due to the overwhelming number of downloads from users.

QR codes for apps are a marketing strategy that has brought huge traffic to Coinbase’s site, a highlight in the cryptocurrency industry.

4. Diageo’s QR code

Focusing on providing a unique customer experience, Diageo enables its patrons to customize their whisky with a video message through QR codes.

5. Associated Media Publishing’s QR code campaign

Associated Media Publishing (AMP) introduced a faster and easier way to purchase their products on all platforms through QR codes.

The codes are plastered on publications such as magazines that allow a new shopping journey for all of its readers and consumers.

6. Parker Kligerman’s QR code for hoodies

The American stock racer Parker Kligerman’s QR code gimmick became successful.

He got his car’s hood adorned with a QR code that lets anyone who scans it purchase a hoodie for only a dollar!

7. Puma QR code

Equipped with an extraordinary augmented reality experience, the Puma QR code shoes can cater to the amusement and comfort of its wearer.

8. CyGames and Bilibili

These two cyber platforms ornamented the Shanghai night sky with shining QR codes composed of 1,500 drones in celebration of the Princess Connect anniversary.

Spectators scanned the QR codes and were redirected to an H5 page containing detailed information about the game.

Related: How to use the Esports QR code

9. Wendy’s QR code

You see it on takeout bags or beverage cups at Wendy’s, and you might have scanned it and earned free food.

That’s how Wendy’s makes the most out of its QR code campaign. They increase their mobile conversions by incorporating QR codes in their packaging.

10. Scan-and-Shop at Tesco

Tesco made a move to provide a hassle-free shopping experience to busy-bodies.

With their Scan & Shop QR code campaign, customers can easily shop for their necessities by simply scanning the QR codes for each graphical representation of the products.

Related: 7 brands redefining the future of marketing with QR codes

How to generate a QR code with QR TIGER

Choosing QR TIGER as your professional QR code generator opens you to a wide variety of highly functional features in any business endeavor.

1. Visit QR TIGER’s website

Simply go to QR TIGER, so you’ll be redirected to the best QR code generator website with a logo.

2. Choose the QR code solution you’ll be generating

There are over fifteen QR code solutions available at QR TIGER. So, you’ve got plenty of selections to choose from.

And the great news is that each of them is highly suitable for your marketing campaign.

3. Fill out the necessary information in the space provided

Depending on the type of QR code solution you want to generate, you’ll be required to fill out the information.

For instance, if you wish to generate a social media QR code, you’ll have to input the URL of your social media profile.

4. Click the ‘Generate QR code’ button

Once you’re all set, you can already generate the QR code for your marketing campaign.

5. Customize your generated QR code

What’s great with QR TIGER is that you can customize your QR code to align it with your branding.

You can choose the eyes, the patterns, and the colors. Plus, you can also add a call-to-action, color, and frame.

See also: How to create a “Scan Me” QR code frame and get more scans

6. Execute a scan test

Before introducing your QR code to the market, you must perform a scan test.

Ensure that the landing pages and the URL are not erroneous and are in an excellent state.

7. Download, deploy, and print

Remember to download your QR code at the highest quality possible. This will make your QR code readable and scannable, whatever the size it may be. 

5 Benefits of using QR codes in marketing

Business marketing is a tough branch of business. As you are finding new means of marketing your products and services, the benefits of using QR codes can make you ahead of your competitors.

And here are 5 benefits of integrating custom QR codes into your campaigns:

1. Product marketing with QR codes attracts more customers and investors

QR codes promote interaction between physical and digital space. 

QR codes are easy to generate and accessible using smartphones which makes them ideal. 

2. Incorporate multiple marketing techniques

Since dynamic QR codes are editable and flexible, marketers can incorporate multiple marketing techniques into one QR code.

This way, the marketer benefits more from using a QR code strategy in marketing and is able to save more funds for the next campaigns and projects.

3. Become an agent in marketing change

Every marketer’s dream is to be known for using unique marketing strategies that can contribute to marketing change.

QR technology pinpoints changes in actions made in various fields, such as education, healthcare, and even in business.

As technology evolves and eases people’s workloads, marketing changes become a long-term vision for marketers.

In this way, you can become an agent in marketing change.

4. Conserve and protect mother nature

Advertising and marketing products require time and resources to make it a reality. As your marketing campaign continues, the tendency to pollute our environment increases.

Using marketing QR codes, the materials used in the making of the campaign are reduced. 

Paper is dubbed as a useful yet wasteful product by environmentalists.

However, with the use of QR codes in serving as portals of digital interfaces such as digital banks, digital menus, eBooks, and more, paper consumption can be reduced.

Product Marketing with QR Codes: The Future of Advertising and marketing industry

Marketing can be hard and tedious to create and maintain.

Using product marketing with QR codes, there are infinite ways to improve your marketing strategies and alleviate customer experience. 

But by following these 10 ways to use QR codes in marketing and advertising, the chance of a successful marketing career ignites. 

Therefore, as clients and customers demand more creative and innovative advertising and marketing campaigns, the use of QR codes can be one of the best solutions to satisfy it. 

Unlocking new marketing tricks can be possible using the best QR code generator online that you can find today.  

Hence, you can be a step ahead in beating your competitors in the marketing battle.

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