65+ QR Code Statistics & Trends 2026 Full Report [Updated]
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QR codes have been hailed all over the globe as “the comeback kid.” These matrix barcodes take users virtually anywhere online when scanned with a smartphone’s camera or a scanning device.
The QR code dates back to 1994 but gained prominence in 2020 as the world switched to a contactless lifestyle as a preventive measure against COVID-19.
There was a significant boost in QR code usage statistics during this period, as the world discovered the potential use of QR codes in streamlining daily transactions and promotions.
And now, four years after the last government-mandated lockdowns, it is up to the world to decide: Are QR codes still relevant today?
These 65+ QR code statistics show that QR codes are here to stay.
Table of Contents
- What are QR codes, and how do they really work?
- How are they different from 1D barcodes?
- The beginning of the QR code journey
- By the numbers: QR code statistics overview
- Are QR codes still relevant in 2026?
- QR code scans reached 41.77 million in 2024 — a 433% increase over the past two years
- QR code scans surged to 57% in 50 countries
- By 2031, the global QR code market will reach $33.14 billion
- Top 15 countries with the highest scanning activity
- 47% year-on-year QR code generation growth
- The most popular QR code solutions
- Overall QR code growth
- 80+ QR code statistics, facts & insights you should know
- Why are QR codes popular?
- How top brands are using QR codes today
- How does the world use QR codes today?
- QR codes in the news
- How long will QR codes stay relevant?
- The future of QR codes
- Frequently asked questions
What are QR codes, and how do they really work?
QR codes, or quick response codes, are two-dimensional barcodes that can contain various information. They’re smart optical data carriers that can store links, files, images, audio, videos, and more.
Using a QR code generator online, you can easily convert data into a smartphone-scannable code for instant access and easy information sharing.
Due to advancements over the years, these tiny pixels can facilitate various transactions, such as payments, website access, mobile-first advertising, and more.
QR codes don’t require special equipment. Just take your smartphone out of your pocket, scan them using the Camera or QR scanner apps, and the information is readily available at your fingertips.
How are they different from 1D barcodes?

There are different barcode types that exist. Among the 13 common barcodes, UPC codes (1D barcodes) and QR codes (2D barcodes) are the most popular.
Traditional 1D barcodes are linear barcodes that can hold up to 85 characters. Since they are linear, they can only be read from left to right.
Meanwhile, 2D barcodes, like the QR codes, can hold up to 4,296 alphanumeric characters and 7,089 numeric characters, which is equivalent to 2,953 bytes of data. That’s a lot more capacity than the usual 1D barcode.
Also, QR codes are omnidirectional. You can scan, read, or decode them using your smartphone in any direction.
The beginning of the QR code journey

It all started in 1994 when a Japanese team at Denso Wave was tasked to create a barcode for easier automobile parts tracking during the manufacturing and production process.
These ingenious QR codes aimed to surpass the constraints of traditional barcodes by offering significantly increased data capacity and faster readability.
In 2000, QR codes were recognized by the ISO International Standards, which established them as a globally accepted barcode format. This opened the door to widespread adoption across industries.
The very first mobile phone with a built-in QR code scanner was invented in 2002. That is the SHARP J-SH09, which was released in Japan. Third-party QR code reader apps then emerged, making scanning accessible to everyone.
About a decade later, 4G cellular technologies were introduced, paving the way for faster mobile internet access. This also accelerated more user-responsive technologies.
The first notable advancement of QR codes occurred in 2010 in the US. Best Buy, an electronics retailer, used QR codes to give shoppers seamless access to product details.
Following that breakthrough was the appearance of the QR Droid by Android in 2011. The scanner app uses the phone’s camera to decrypt monochrome squares and lead users to the embedded content.
This demonstrated the potential of smartphones for real-time information retrieval and initiated the development of other scanning applications, including the QR BARCODE SCANNER and QR Reader, which were released for iOS.
Other significant advancements were made in 2014, notably with the release of Denso Wave's Frame QR codes. This propelled the integration of QR codes with design elements without compromising their scannability.
Brand logos and decorative elements were added around standard QR codes, which were mainly used in marketing to attract customers.
There was an upsurge in QR code usage when the airline industry started using them for boarding passes. Between 2015 and 2019, the number of boarding passes downloaded on mobile phones doubled from 0.75 billion to 1.5 billion.
This represents a substantial rise in the adoption of mobile technology for air travel, making the travel experience more memorable and convenient.
The major turning point for QR codes occurred during the COVID-19 pandemic, when contactless payments became essential for implementing social distancing.
In 2020 and 2021, the versatility of QR codes increased by nearly 50 percent in the way customers used them to pay for goods and services without needing to touch cash or card readers. This offered a safe and efficient payment option during that time.
Years later, QR codes were seen in marketing campaigns across multiple industries.
Businesses use QR codes for promotions, website access, contactless menus, event ticketing, engaging customers in creative campaigns, and more.
The year 2022 saw rapid growth and progression for QR codes.
By the numbers: QR code statistics overview

Are QR codes still relevant in 2026?
Yes, current trends in QR code usage reveal that they remain highly relevant in 2026. In fact, the data marks a 57% surge in global use in 2025.
As evidence, an increasing number of major brands utilize them, particularly in their marketing campaigns. They're gaining more attention across various industries, including entertainment.
QR code scans reached 41.77 million in 2024 — a 433% increase over the past two years
The latest QR code statistics report from QR TIGER QR Code Generator revealed a whopping 41.77 million scans worldwide across all channels.
Smartphone usage is the primary catalyst behind the surge in QR code usage. This year, there are 4.48 billion global smartphone users, and it is projected to grow to 6.18 billion in 2029.
This huge number indicates a significant demand for mobile-first technology, such as QR codes.
From 2021 to 2024, dynamic QR codes generated by users accumulated a total of 7,181,345 QR code global scans, representing a 433% increase over the 2021 figures.
QR code scans surged to 57% in 50 countries
QR code scans across 50 countries rose to 57%, signaling its widespread adoption worldwide.
This upward trend shows no signs of slowing down, with projections indicating a 22% increase in QR code usage in 2025.
By 2031, the global QR code market will reach $33.14 billion
The global QR code market is expected to reach $33.14 billion by 2031.
In 2025, the market was valued at $13.04 billion and will grow further to $15.23 billion in 2026. With a CAGR (compound annual growth rate) of 16.82%, it will reach the expected value in no time.
Dynamic QR codes take 64.5% of the QR code market share, and have a CAGR of 18.85% through 2031.
Regarding regional market share, the Asia-Pacific region remains the largest, accounting for 38.75% of the QR code market.
Top 15 countries with the highest scanning activity
Based on QR TIGER’s database, here are the top 15 countries with the highest scanning activity:
- United States – 38.31%
- India – 13.48%
- China – 4.28%
- Turkey – 3.64%
- France – 3.14%
- United Kingdom – 3.08%
- Canada – 2.30%
- Germany – 1.91%
- Saudi Arabia – 1.57%
- Philippines – 1.36%
- Singapore – 1.25%
- Malaysia – 1.11%
- Hong Kong – 1.07%
- Australia– 1.03%
- Netherlands – 0.97%
Benjamin Claeys, QR TIGER founder and CEO, however, clarifies: “We can see that most of our customers come from the United States, but that doesn’t necessarily mean that they’re not used in other countries.”
“I think there are many other countries where QR codes are used a lot.
They might use a lot of static QR codes instead of dynamic ones. I do believe QR codes are definitely happening everywhere right now.”
47% year-on-year QR code generation growth
Along with the surge in QR code scans, there has been a notable rise in QR code generation, marking a 47% increase year-over-year across all countries.
Eight QR codes are generated per minute, representing a significant rate of QR code generation.
The most popular QR code solutions
Based on QR TIGER’s updated QR code statistics report, here are the 10 most widely used QR code solutions:
- URL – 54.33%
- File – 20.61%
- vCard – 15.13%
- Link page (Social media) – 2.57%
- MP3 – 2.29%
- Landing page (HTML) – 1.61%
- App Store – 0.95%
- Menu – 0.74%
- Google form – 0.48%
- YouTube – 0.38%
From the QR code usage statistics shown, 54.33% percent of the total dynamic QR codes created using a custom QR code generator online are URL QR codes, which only makes sense since QR codes are primarily used for redirecting users to web links.
File QR code comes in second place with 20.61%, followed by the vCard QR code (digital business card) solution at 15.13%.
The remaining 1.86% consists of the following QR code generator solutions:
- Bulk
- Multi URL
- Text
Smart URL (Multi-URL QR code)
Multi-URL QR codes, also known as Smart URL QR codes, are among the unique solutions. Using this solution, each user can access different links depending on particular parameters such as:
- Location
- Number of scans
- Time
- Language
- Geo-fencing (location-based access control)
Claeys remains steadfast in the potential of multi-URL QR codes. “We recently helped VeeFriends, an NFT project by Gary Vaynerchuk,” he shares.
“They needed a multi-URL QR code solution that would generate a different link every time a user scanned it.”
“I do believe that our multi URL QR code would become more and more popular, together with the advanced features of our dynamic QR codes,” Claeys adds.
Overall QR code growth
- Rapid QR code usage: QR code scans surged by 57% in 50 countries.
- Forecasted growth: A 22% increase in usage is expected across different regions by 2025.
- Uptrend QR code scans: 26.95 million scans were recorded worldwide in 2022-2023.
- Increased QR code scans: QR code scans reached 41.77 million in 2025, which is a 433% increase over the past four years.
- QR code generation rate: Eight QR codes are generated per minute.
- Yearly QR code growth: 47% year-on-year QR code generation growth.
80+ QR code statistics, facts & insights you should know
QR codes are more than just a way to access websites. Here are some cool facts and general statistics you must know:
Part 1: General QR code statistics overview
QR code generation rate: Eight QR codes generated per minute

Today, eight customized QR codes are created every minute — clear evidence of the upsurge in the use of QR codes.
QR TIGER’s QR code trend report revealed a 47% annual growth in QR code usage.
More brands, such as Hershey’s, Pepsi, Burger King, and McDonald’s, are embarking on their QR code journey.
Currently, there are more than 20 need-specific QR code solutions available online. This allows businesses to use QR codes for various purposes.
54.33% of QR code users use URL QR codes

Based on QR TIGER’s full QR code statistics report, a URL QR code is the most in-demand QR code solution globally, with a 54.33 percent share of the pie.
This number indicates that nearly half of the global population is aware that they can use QR codes to store URLs or website links, allowing scanners to direct users to different online pages. No wonder it’s the most popular QR solution.
Meanwhile, the File QR code (20.61%) and vCard QR code (15.13%) come in second and third place, respectively.
59% of people scan QR codes habitually
Fifty-nine percent of consumers scan QR codes every day, a clear sign that the technology has become a routine part of life.
The reason is not just about instant access to information. They use them to read comprehensive product details, view digital menus, and pay for groceries.
This number tells businesses one thing: to rethink the way they use QR codes. Instead of simply using them for the sake of using, they should make sure their QR codes provide value to the very people scanning them.
Why do people scan QR codes?

We discussed that over 50% of people scan QR codes, but what is the reason behind this behavior?
BlueBite’s QR code scan report revealed the number of people scanning QRs for different purposes, shedding light on the overall QR code scan rate. Their statistics show the following:
- 39% scan QR codes out of curiosity
- 36% scan QR codes to redeem a coupon or incentive
- 30% want to learn more about the product
- 28% want to understand how to use the product
QR codes with logos and call-to-action get 80% more scans

QR code experts claim that customized QR codes are 80 percent more effective than generic, standard-looking QR codes.
One of the primary purposes of QR code customization is to establish credibility and trust. So, it’s not just about looking attractive to the public.
The logo and colors add identity to QR codes, which attracts more scanners as they can easily know where they come from. It also adds a sense of security to the scanners. Trust is vital for people to use them more.
Additionally, the CTA provides clear direction to the public on how to use your QR code, which is extremely helpful for those unfamiliar with this technology.
91% of iOS devices, 86% of Android users have built-in QR scanners

Back in 2002, the first mobile phone with QR code scanning hit the scene, but it didn't really catch on until the late 2010s.
In 2018, Apple introduced a built-in scanner for iPhones, and Android 9.0 followed suit.
Nowadays, a whopping 91 percent of iPhone users have models from 2017 onwards, all of which come with their own built-in scanner. Eighty-six percent of Android users with OS 9.0 or higher come with a built-in QR scanner, courtesy of Google Lens.
48% of Americans use QR codes several times a month

Statistics from Scantrust revealed that most Americans use and scan QR codes.
Forty-eight percent use and scan QR codes several times in a month. Meanwhile, thirty-one percent use them once a month, and 22 percent use them several times a week.
This report clearly shows that the majority of respondents engage with QR codes on a monthly and weekly basis. These numbers tell us that QR codes have become a mainstream tool.
That’s why it’s crucial for businesses to adapt this technology to cater to QR code user consumers.
80% of US users trust QR codes

The chart above indicates that approximately 80% of US users believe QR codes are safe to use.
Meanwhile, about 20 percent are unsure if QR codes are safe or not. This tells us that there's a bit of uncertainty or lack of confidence among some people.
To close this gap, it’s important that businesses rely on a secure QR code generator to create customized, branded, and secure QR codes.
Part 2: QR code upsurge in COVID-19
QR code downloads skyrocketed during the pandemic

In the first quarter of 2020 and the last quarter of 2021, we saw a 750% increase in downloads prompted by QR codes.
Businesses embraced QR codes to create interactive experiences, give additional product information, and share coupons. Its use has even transcended education, logistics, entertainment, and more, further driving its popularity.
Heightened use of QR codes remained after the pandemic

The general public has expressed a willingness to continue using QR codes even after the pandemic ends.
Restaurants, businesses, public institutions, and governments have used QR codes for diverse objectives, thereby increasing their widespread exposure. This has then normalized the use of QR codes beyond immediate pandemic needs.
Asia is the undisputed leader in QR Payments during the COVID-19 pandemic

Many Asian governments actively incorporated QR code payments to reduce the use of cash and contact-based transactions.
QR codes offered a touchless alternative to cash and cards, fitting perfectly with health concerns during that time.
The pandemic significantly boosted the use of QR codes, particularly in countries such as China, India, and Singapore, with both value and volume experiencing phenomenal growth.
The rise and growth of QR code-related search volume during the pandemic

The rising trend of QR codes has significantly contributed to their popularity during the COVID-19 pandemic.
Businesses have shown interest in this advanced tool, which has established a demand for touchless solutions to minimize physical contact.
Popular QR-related searches include “health QR codes” and “QR menu,” which fueled its adoption. QR codes were used for vaccination certificates or health passes, offering contactless ordering and payment.
Verification of EU digital COVID-19 certificates using QR codes

After the availability of COVID-19 vaccines in Europe, authorities and enterprises obligated the public to have a vaccination certificate for unrestricted mobility.
These unique QR codes hold information about an individual’s vaccination, testing, and recovery status for secure verification. This resulted in seamless travel and entry into establishments.
Part 3: QR code usage around the world
QR code scans quadrupled in 2024, reaching 41.77 million scans globally

According to QR TIGER’s latest statistics reports, global scans quadrupled in 2024, reaching 41.77 million. Dynamic QR codes created by users garnered 7,181,345 scans.
This heightened number of scans across the globe tells us that more and more people are positive toward QR code technology.
95.7% of Chinese users prefer the QR code payment method

QR codes play an integral part in China’s daily life. Their integration with super-apps like WeChat and Alipay has made it convenient for them to process transactions.
This growth has transitioned to having built-in QR code scanners in their messaging apps. Using smartphones, users can quickly scan a merchant’s QR code and pay for goods and services.
Besides their streamlined payment processes, the widespread adoption of QR codes in China has enhanced e-commerce and improved information access.
Chinese QR codes were scanned 113.6 million times in just 1 month

When we talk about QR codes, China is often hailed as the catalyst for the growth of this technology. Although Japan was the first to introduce QR codes, China has been quick to catch on.
Far back in 2013, they were already immensely using QR codes. In just one month, 113.6 million QR scans were recorded in China alone.
Chinese users engage with QR codes 10-15 times a day

For decades, QR codes have been the norm in China. It’s basically everywhere—transportation, education, food, housing, clothing, and entertainment.
According to GoClick China, estimates indicate that Chinese users utilize and engage with QR codes 10-15 times daily.
At this rate, it’s no wonder that QR codes are ingrained in their daily lives and will continue to be a ubiquitous feature in the years to come, worldwide.
The US leads worldwide in QR code usage, with a total of 2,880,960 scans

This number is quite promising, considering that 89 million smartphone users in the US scanned a QR code in 2022, as reported by Statista.
“The United States is one of the leading countries regarding dynamic QR codes because they’re more market-driven,” says Claeys.
The US saw a switch from physical or paper menus to digital menus powered by QR codes.
According to a 2022 report by the National Restaurant Association, 58 percent of adults surveyed say they are more likely to access a menu QR code on their phones.
TouchBistro’s annual report reveals that seven in ten restaurants opt to implement mobile payment and QR codes.
Significant increase in QR code usage across Latin America

Latin America has undergone a significant transformation in its payment landscape, with over 110 million QR code payments made in 2022. Mercado Pago, the largest online payment platform in the region, spearheaded this effort.
This partnership has been instrumental in promoting contactless payments, resulting in a nearly 150 percent increase in the use of QR codes in 2022. Latin America's QR code payment landscape is expected to continue advancing in the coming years.
The number of mobile QR code scanners is constantly growing in the US

The growth of QR code usage is fueled by the increasing number of active mobile phone users.
Statista revealed that approximately 89 million smartphone users in the United States have used and scanned QR codes, representing a 20 million increase from the previous year.
This figure is projected to exceed 100 million by the end of the year 2025.
Compared to the 2020 figures, it is 26% higher. This figure is expected to continue rising until the end of 2024. Their report clearly shows that the figure will reach 100 million in 2025.
82% of US consumers say QR codes will become a permanent part of using their phones

Approximately 95% of consumers are familiar with scanning QR codes. Most US consumers aged 18–44 strongly agree that QR codes will remain a permanent part of their daily lives.
Recent data from YouGov and The Drum tells us that 75 percent of US adults are willing to use QR codes in the future.
Meanwhile, 64 percent of consumers older than 45 are willing to use them in the future, as they are less confident in the idea that QR codes will remain relevant in the coming years.
59% of US respondents believe QR codes will be permanent

A June 2021 survey in the US by Statista revealed that 59 percent of respondents believe QR codes will become a permanent part of their smartphone usage in the future.
This can be traced back to the continued and expanding use of QR codes across all dimensions of our lives.
Apart from its use in payments, we have seen its impact in product packaging and information, restaurant menus, digital business cards, ticketing, and even in real estate tours, all of which contribute to long-term value.
India places second, with a total of 1,101,723 scans

It’s no surprise that 40 percent of the Indian population is familiar with and are using QR codes.
The country has adopted QR codes on train tickets and even launched BharatQR, a QR code-based payment solution for digital person-to-merchant payments.
The Economic Times also revealed in an article that QR codes are present almost everywhere in India, from textile industries and restaurants to non-profit organizations.
Increased QR code adoption in France with a 51.14% upsurge

QR TIGER’s full statistics report clearly shows an upsurge in QR code adoption, with an aggregate four percent increase in scans across the globe.
In fact, France ranks third among the top countries with the most QR code scan frequency.
These numbers indicate that an increasing number of people in France are discovering the potential of QR codes. This is due to pandemic-related factors, consumer acceptance, and the versatility of the product across various industries.
Dynamic QR codes are the main QR code solution in France
In addition to continuing QR code adoption, French consumers have also chosen the top type of QR code solution: dynamic QR codes.
According to a Research and Markets report, the dynamic QR code market is expected to reach a value of $898.6 million by 2032, growing at a compound annual rate of 19.2%.
Germany dominated the European QR code payment market in 2024
The same Research and Markets report also found that the German QR Code Payment Market surpassed that of other countries in 2024, generating $707.2 million, a value reported by Grand View Research.
Additionally, the same Research and Markets report predicts that Germany will stay at the top until 2032 with a projected market value of $1.74 billion.
This dominance in Europe is thanks to QR payments being integrated with traditional debit systems.
Banks, with infrastructure and regulation from the Bundesbank and BaFin, have also added QR codes to account-to-account apps, enabling users to use pay-by-scan methods for their invoices and retail transactions.
61% of Japanese consumers have scanned a QR code

Although QR codes were invented in Japan nearly 30 years ago, 39 percent of Japanese consumers have never scanned a QR code.
Quite ironically, Ivanti’s 2021 study revealed that QR code usage is relatively low in Japan.
An interesting fact was revealed in their study: only 41 percent of the respondents agreed that QR codes simplify transactions and foster a safe, contactless world.
Part 4: QR code users by demographic profile
QR code scanning activity by age and generation
By the end of 2025, it is expected that 2.9 billion people worldwide will be using QR codes. But who exactly scans them? Let's break it down by age and generation:
- Generation Z (ages 14-29): Highest adoption, with 83% of them frequently using QR codes for payments, menus, and offers.
- Millennials (ages 30-45): Active users of QR codes, with 81% scanning them for work and personal routines.
- Generation X (ages 46-61): About 74% of adults in this bracket are open to scanning QR codes, though they scan less often than younger groups and prefer clear value.
- Boomers (ages 62+): Far fewer adults aged 62 and over regularly scan QR codes, with approximately 30-48% scanning them, depending on their comfort level and learning curve with the technology.
Upon examining these numbers, we can see that adoption rates vary across all age groups. Therefore, there is no single approach to using QR codes.
Understanding these differences helps you design more effective QR code experiences that align with user behavior.
Generation Z and millennials have the highest scan activity
Zooming in on the same dataset, the highest scan activity is clearly observed among Generation Z and millennials.
Team Lewis Research also reports that 49% of Gen Z and 51% millennial consumers use QR codes at least once a week.
Their adoption of the technology is not surprising at all.
These generations grew up with smartphones, so scanning feels natural and effortless. As a result, scanning a QR code feels natural, fast, and effortless, rather than unfamiliar or inconvenient.
This behavior also explains why QR code-driven campaigns tend to perform best when targeting younger audiences.
57% female, 43% male are QR code users

In a survey conducted in 2021, 57 percent of QR code users were female, and the remaining 43 percent were male.
Based on this finding, it’s clear that women are the primary users of QR codes. Several factors influence this, one of which is that women make 70 to 80 percent of purchasing decisions.
When adopting QR code technology, it’s essential to acknowledge this gender gap to establish more effective consumer connections.
Close to 54% of adults aged 35 to 44 scan QR codes every month

A 2025 report from We Are Social revealed that 54.4% of women and 53.3% of men aged 35-44 scan QR codes every month.
Their report also revealed the following:
- 50.2% of females and 51.3% of males aged 16-24 scanned QR codes
- 51.8% of females and 51.1% of males aged 25-34 scanned QR codes
- 50.7% of females and 53.1% of males aged 45-54 scanned QR codes
- 45.3% of females and 50.2% of males aged 55-64 scanned QR codes
- 29.6% of females and 33.3% of males aged over 65 scanned QR codes
QR code users by household income

Interestingly, a study found a correlation between household income, smartphone choices, and the use of QR code technology.
A 2021 survey found that QR code users often earn between $30,000 and $80,000 annually. Surprisingly, many high earners who make over $100,000 annually don't use QR codes frequently.
Part 5: QR code usage by market & industry
Marketing and advertising obtained a 323% QR code usage growth

QR TIGER’s latest QR code trend report revealed the top 5 industries with the most QR code usage. Their QR code scan trend revealed the following industries with the most number of scans:
- Marketing - 23.75%
- Education - 13.23%
- Events - 7.88%
- E-commerce - 6.80%
- Culture - 6.57%
More than half of US businesses use QR codes for marketing

Brands love using QR codes in their ads because they make people feel more engaged. Instead of just watching boring TV or online ads, you can actually interact with them by scanning the code with your phone.
For example, Vincle, a software company, put QR codes at events, which attracted a whopping 90% more people.
And check out PayPay from Japan—they gained 15 million new users in just 10 months by letting users sign up with QR codes.
Big industry players like Nike, Google, and Amazon are all about it too, using QR codes to get people excited and engaged.
88% QR code creation growth year-over-year in the CPG industry

A recent 2022 analysis report revealed a significant 88 percent increase in QR code creation year-over-year in the Consumer Packaged Goods industry.
This upsurge suggests that businesses must heighten their focus on implementing QR-smart interactive packaging to enhance customer experiences and stay competitive in the market.
Hershey’s, for example, uses QR TIGER’s QR codes to spark consumers’ interest with their new Kisses chocolate packaging gimmick.
75% of consumers scanned a QR code on FMCG products

Based on a recent study by Appinio, a market research firm, 75 percent of consumers have scanned QR codes on FMCG (Fast Moving Consumer Goods) products.
Additionally, 87 percent of the study respondents want to ensure the accuracy of the digital information they access through QR codes.
This study proves how smart consumers are and why supplementary production information is crucial.
45% of US shoppers scan QR codes

To keep everyone safe during the COVID-19 pandemic, many brands, including fast-food establishments, had to get creative to connect with customers without face-to-face interactions.
They also came up with smart ideas, like using QR codes for promotions. Burger King even put QR codes in its TV ads, so if you could scan one, you'd score a free Whopper with your next order.
It worked really well, with nearly half of American shoppers scanning these QR codes in the first half of 2021.
41% of US consumers are willing to use QR codes for contactless purchases

Ivanti’s study revealed that 41 percent of US consumers are open to using QR codes for touchless purchases.
This high percentage share suggests a growing acceptance of QR code technology-driven solutions for commercial transactions.
As consumer behavior continues to shift toward touchless, smart purchasing methods, businesses must consider QR codes as an essential tool.
36% of TV audiences scanned shoppable ad QR codes

According to a recent survey by the Video Advertising Bureau (VAB), about a third of TV viewers have interacted with QR codes in ads, which often leads them to make a purchase, as noted by Aluma Insights.
Besides buying, many audiences also click on ads to receive information sent to their email or device, with two-thirds reporting that they've done so.
When asked about scanning QR codes from TV ads, Americans were about evenly split between those who have and haven't, and surprisingly, around five percent said they didn't know how to do it.
57% of consumers scan QR codes on food packaging

QR codes on food packaging are beneficial not only for consumers but also for businesses. More than half of Canadian consumers scan QR codes on packaging to get more specific food information.
These QR codes can also take users to a brand’s website, where they can find product or company information, view ads or promotions, and more.
Like Ecuador’s Ministry of Tourism, they put QR codes on export banana labels. When scanned, the codes lead to a video and a website inviting the scanner to visit Ecuador.
87% growth in QR code creation in the finance industry

Compared to the first half of 2022, the finance industry saw an 87-percent growth in QR code creation.
This tells us that more and more banks recognize the power of QR codes in facilitating quick, seamless, and secure transactions, which is why they’re transitioning to QR-smart banking transactions.
Since QR codes entered the finance industry, the banking experience has never been the same.
The booming industry of the QR payment market

The global QR code payment market was valued at $11.2 billion in 2022 and is expected to reach $51.58 billion by 2032.
This growth fueled the increase in smartphone penetration, driven by the COVID-19 pandemic. It offers a secure and hassle-free way to pay without physical contact.
The explosive rise of global QR payment usage

The payment method surged from 35.35 percent to 83 percent between September 2020 and April 2021.
The market is dominated by North America and the Asia-Pacific region, with China being a primary force due to the widespread adoption of platforms like Alipay and WeChat Pay.
North America has seen impressive progress, with QR code usage jumping by 11 percent during the pandemic.
Southeast Asia is at the forefront of QR code payment adoption

Sixty-nine percent of Southeast Asian consumers surveyed show interest in QR code-based payments in the coming years. Research indicates a significant rise in the volume of QR payments, with estimates predicting a 590 percent growth by 2028.
Visa states Thailand, Malaysia, Indonesia, Vietnam, and the Philippines are the five leading countries in Asia where QR adoption is widespread.
This paves the way for seamless cross-border digital payments, further boosting the system.
Convenience is a major driver behind the development of QR Payments

The main driver of QR codes in payment stems from their zero-contact transaction, especially in the pre-pandemic world, considering that it bypasses the need to carry cash and credit cards.
Consumers appreciate the ease of use and security of the QR code payment method. With a QR code scan, they are led to quicker checkout times and improved customer experience, and efficiency.
52% of US restaurants pivot to QR code menus

As restaurants had to deal with social distancing and COVID-19 rules, paperless menus became a lifesaver for many food establishment owners.
About half of the restaurants in the US started using them once they could open up with restrictions.
Some restaurants even let customers order straight from their phones using a QR code menu to make things easier and safer for everyone.
70% of US restaurants use QR codes for menu and payment

Here’s a fun fact: 7 in 10 US restaurants implement QR codes.
For most restaurants, they find QR codes as a smart solution to save money and be eco-friendly. These tiny codes help them achieve a seamless and touchless order-and-pay system.
58% of US customers prefer QR code menus

Surprisingly, more than half of US customers support QR code menus. According to TouchBistro, 58 percent of customers prefer to access the digital menu on their mobile phones.
This data suggests a trend towards digital convenience and mobile-first methods for accessing restaurant menus.
32% rise in QR code usage at national banks

In 2021, national banks worldwide began using QR codes more frequently. It all boils down to three major factors — they’re safe, convenient, and an efficient alternative for an easier authentication system.
Let's take Capitec, a bank in South Africa, for instance. They launched Capitec Pay Me in late 2021. It lets customers make quick payments by scanning QR codes. And within a week, 2.5 million customers signed up to give it a try.
QR codes are an effective donation drive tool

COVID-19 hit charities hard, especially those that relied on face-to-face donations. After an initial boost, contributions dropped.
But here's the good news: QR codes came to the rescue.
They made donating a breeze by directing folks straight to online donation pages, cutting out the hassle.
In Australia, Donation Point Go's QR code service helped 700 charities raise over 4 million Aussie dollars, thanks to creative placements like volunteer shirts.
70% of hotels use QR codes for easier reservations

Hotels are increasingly using QR codes to simplify the lives of both guests and staff. According to the Washington Hospitality Association, seventy percent of hotels are already on board with this idea.
This means guests can breeze through check-in by scanning a code, skipping paperwork, and saving time.
Staff can quickly provide QR codes for items such as electronic forms and local information, making everyone's stay smoother and more enjoyable.
Part 6: QR code risks and challenges
People are unaware of QR codes' full potential

Many people are still clueless about what they can do in the ever-expanding digital landscape. This blissful ignorance could be a chance for hackers to make a move.
An interesting finding from Ivanti’s survey revealed the following statistics:
- 53% know QR codes can store links and open websites
- 63% know QR codes' capabilities for downloading apps.
- 76% know they can use QR codes for payment transactions
- 78% say QR codes can disclose physical location
- 82% know they can use QR codes to follow someone on social media
By educating and practicing safe scanning habits, we can turn QR codes cyber risk-free for everybody. QR code awareness empowers the public to mobilize their benefits and enjoy the convenience and innovation that QR codes offer.
Why people don’t scan TV ad QR codes

A recent survey of US consumers revealed why many people hesitate to scan QR codes in TV ads, highlighting challenges for marketers.
One significant reason is that 20 percent of viewers say the QR codes distract them from the ad itself, highlighting a problem with their use.
To make QR codes work better on TV, marketers could make them more prominent in the ad or show them after viewers have seen the main content.
Only 39% of consumers can identify malicious QR codes

Based on a 2021 study conducted by Ivanti, about 39 percent of consumers can identify malicious QR codes. This low number indicates a need for greater awareness of QR code technology, particularly regarding QR code risks and security.
The percentage share suggests that most consumers are vulnerable to quishing (QR code phishing) and other QR code scams or cyber threats.
4 out of 5 top results for Bitcoin QR code generators were scams in 2019

In 2019, Zengo Wallet conducted research on QR code generators. Their research revealed that four out of five top Google results for “Bitcoin QR code generators” were scams.
We can hardly deny that it’s quite high, indicating a high prevalence of fraudulent activities within the market.
This highlights a significant risk associated with the Bitcoin QR code during 2019, including financial losses and user data breaches.
36% of German consumers have scanned suspicious QR codes

A survey conducted in Germany revealed that 36 percent of consumers have scanned suspicious QR codes. Hence, more than a quarter of consumers are vulnerable to QR code scams or cyber threats.
Although 51 percent of the respondents claim that they can recognize malicious codes, the high prevalence of falling victim indicates that distinguishing genuine QR codes from malicious ones remains challenging.
This is also the reason why it’s better to use fully customized or branded QR codes with a logo.
Quishing is on the rise, with a 51% increase in incidents in 2023

ReliaQuest’s new study showed an alarming 51% increase in quishing incidents in 2023.
The data above suggests a concerning trend in cybercrime, particularly quishing attacks.
As researchers delve deeper, it turns out that 18 percent of these attacks occur on online banking pages, and a staggering 89.3 percent of such attacks aim to steal credentials, such as usernames and passwords.
These alarming figures highlight the importance of heightened awareness, cybersecurity measures, and user vigilance.
Part 7: QR codes in the future
QR codes are a must-have tool in e-commerce

QR codes started in Asia and have been big for contactless payments there, like in China and Singapore.
If you're a Western company looking to grow in Asian markets, you'd better get started with QR codes. Chuck Huang, CEO of Citron, says if you don't, you could miss out on 80 percent of your customers. That’s a lot of loss there.
Increased contactless commercial activity by 2024

Gartner predicts that 80 percent of commercial activity will be contactless by 2024. QR codes are already popular in business.
They track packages, check products, and help sell stuff more effectively. People also use them to make payments, confirm orders, and take advantage of deals.
It’s likely that QR codes will continue to boom as we adopt more touchless transactions.
The QR smart packaging market will grow to $48.9 billion in 2034

Today, consumers are increasingly demanding transparency in products, particularly in the food and cosmetics industries. And QR codes are the smartest yet cost-saving solution to achieve this and meet their demands.
For interactive and smart packaging, dynamic QR codes can do the trick.
These codes allow businesses to share a lot of information without cluttering the primary packaging with details.
That's why a report from Research and Markets found that the smart packaging market is expected to grow to $48.9 billion by 2034, from a current market value of $26.45 billion.
Global usage of QR code payments is expected to surpass 2 billion users by 2025

QR code-based payments are expected to attract millions of users by 2025, equivalent to 29 percent of global smartphone users.
According to PYMNTS, convenience, efficiency, and ease of use are the main factors for this growth.
The growth is likely to come from the emerging markets. With this number, we can see a slow growth in the payment market as users take caution against using QR code-based payment transactions. This is due to concerns about privacy and cybersecurity.
A promise of future growth in market value with QR code payment

QR codes are unlikely to become obsolete in the near future. Industries have witnessed the efficiency and accessibility behind this advanced tool, notably in digital payments.
The market value of QR code payments is projected to experience significant growth. It is expected to grow at a compound annual growth rate (CAGR) of 16.5 percent and reach $33.13 billion by 2030.
This Grand View Research report proves the future of QR codes is bright.
The QR code market is expected to grow at a CAGR of 23.7% between 2021 and 2028

The QR code market was valued at $1.18 billion in 2021. From 2021 to 2028, this figure is expected to grow at a compound annual growth rate of 23.7 percent.
However, a new report from Mordor Intelligence is showing a significant change in the QR code market projections. According to the report, the market will reach $33.41 billion by 2031, with a CAGR of 16.82 percent.
In 2025, it was already valued at $13.04 billion, representing a significant leap from $1.18 billion in 2021.
In essence, these numbers clearly indicate a significant upward trend in QR code usage and market value. It highlights their dominance in various industries and applications.
Incorporation of the blockchain with QR codes
Security is important to ensuring the safety of QR code users, particularly in QR-based financial transactions. This is why, according to 6Wresearch, an emerging development in the market is the adoption of blockchain technology in conjunction with 2D barcodes.
Thanks to the blockchain’s decentralization, integrating the technology with QR codes adds another layer of trust to an already effective tool.
A study has already developed a system that combines the two technologies, with digital credentials in a blockchain being tagged using QR codes as a means of dual credential verification.
QR codes will continue to grow, says QR code expert

Long story short: QR codes continue to grow in popularity.
The flexible nature of QR technology has led to many innovations that streamline daily transactions, which is why enterprises now use it to upgrade their services.
Claeys, QR TIGER's founder and CEO, believes that the pandemic may have accelerated QR code growth, but it’s not the sole reason for the company’s current popularity.
“I do believe QR codes always had a great potential,” Claeys says. “People now see how beneficial and versatile QR codes are and actually start using them.”
For example, restaurants are now opting for interactive restaurant menu QR code software to replace physical menus, prioritizing diners’ health and convenience.
Merchants and stores use cashless payment options through QR codes.
Furthermore, QR codes have grown in functionality today, making them more useful and effective in marketing campaigns.
As of 2022, there are about 6.93 billion smartphone users worldwide, with 5.60 billion “unique” users.
Why are QR codes popular?
QR codes are popular for many reasons. Here are some of them:
Efficiency powerhouse
Manual data entry is prone to errors and delays. Now, a swift and simple scan can bring a multitude of information to your devices.
A QR code’s ability to connect the physical and digital worlds creates a streamlined user experience, enhances data collection, and optimizes workflow for businesses in many ways.
It enables richer information sharing and eliminates the need for lengthy and cluttered printed messages.
Enduring effectiveness
The effectiveness of QR codes extends far beyond marketing and advertising. They can also be used in product authentication, logistics, contactless payments, ticketing systems, and even in educational settings.
This proves them as a valuable tool across various industries.
Cutting costs
QR codes are a powerful tool for businesses seeking ways to optimize costs and streamline operations.
It eliminates the need for paper-based marketing materials, enhances inventory management, refines operations and data collection, enables content editing, and simultaneously improves the customer experience through a single QR code.
Easy to use
QR codes prioritize user experience by offering an intuitive and navigable way to access information.
Accessing a QR code typically leads to a specific predefined action, such as opening a website or launching an app. Their clarity of purpose minimizes user confusion and ensures an immediate understanding of how QR codes work.
Unparalleled versatility
A QR code's remarkable versatility lies in its ability to house a wide range of data in different types while remaining compact and easily accessible.
Their inherent functionality, ease of use, and integration into other existing technologies make them a practical tool for businesses of all sizes.
How top brands are using QR codes today
The Hershey Company
The Hershey Company launched a sweet surprise for its Kisses chocolate consumers using QR codes.
To make gift-giving extra special and hassle-free during the holiday rush, they added dual QR codes on their Kisses chocolate packaging using the QR TIGER QR Code Generator.
The first QR code allows the giver to record a personal video message, add filters, and store it on the QR code. The second QR code allows the receiver to access and view the video message.
The colorful Hershey’s QR code displayed its versatility, allowing the CPG industry to make its packaging fun, engaging, and interactive.
Mountain Dew
Even the popular soft drink brand could not skip using QR codes for its campaign.
In partnership with Mobile Legends: Bang Bang, they added a unique QR code to their MLBB-themed bottle packaging.
Once the Mountain Dew QR code is scanned, they can claim prizes such as 20 to 10,000 free MLBB diamonds, merch, gadgets, and more.
It is indeed clever marketing with QR codes.
Skechers
Skechers is stepping into the future of recruitment with its innovative use of QR codes.
The company has taken a fresh approach to job ads, adding its branded Sketchers QR code to recruitment postings.
Job seekers simply scan the code to access the full list of vacancies and detailed job descriptions, and even track their application status.
This seamless, mobile-friendly experience makes applying for a job with Skechers as easy as taking a step forward.
It’s a smart way to attract top talent while making hiring more efficient and accessible.
Nike
Nike has also been pushing the boundaries of QR code marketing with creative campaigns that merge technology with shopping.
One of their standout strategies includes placing QR codes on mannequins and apparel, allowing customers to scan and view product details, sizes, and colors directly on their smartphones.
They also offer personalized QR codes on shoes, allowing customers to customize designs.
These creative strategies demonstrate how Nike utilizes QR codes to provide a more engaging and interactive shopping experience.
L’Oréal
L’Oréal Paris is making its print ads interactive by incorporating QR codes, which offer a new level of engagement for its audience.
In its campaign featured in Allure magazine, the cosmetic company placed QR codes that lead readers to a mobile landing page showcasing its Youth Code products.
This approach blends beauty and technology to enhance consumer interaction and drive sales.
Starbucks
Starbucks brewed up a clever use of QR codes to connect coffee enthusiasts with engaging digital experiences.
QR codes are featured across various platforms, from in-store signage to outdoor ads in major cities.
Customers can scan these codes to explore Starbucks’ offerings, including a video about Caffe Verona, pairing recommendations, and a detailed menu.
The codes also allow users to locate nearby stores, check their card balances, and shop online—all from the convenience of their smartphones.
Tesco
Tesco has innovatively integrated QR codes into the shopping experience to cater to busy consumers.
In South Korea, a virtual store was launched at subway stations, allowing shoppers to scan product QR codes while waiting for their train.
These scanned items are automatically added to their Tesco app cart, streamlining the shopping process and providing customers with a convenient, on-the-go solution.
IKEA
Another top company that is embracing QR code innovation is IKEA. The furniture giant has redefined the in-store shopping experience by integrating QR codes into its mobile app.
Customers can scan product QR codes to view details, track purchases, and seamlessly check out.
This system streamlines the buying process and removes the heavy queue at counter checkouts.
With receipts saved digitally, IKEA offers a customer-first approach that’s both efficient and engaging, setting a high standard for modern retail.
How does the world use QR codes today?

Since the pandemic, QR codes have become more functional and are used for various purposes across several industries. Here are some of today’s QR code trends:
1. Payments
Establishments and retailers have adopted QR codes for payments to facilitate cashless and contactless transactions.
Furthermore, digital wallet apps today allow users to connect their bank accounts.
These apps feature a scan-to-pay function, offering users a quick and seamless payment method.
A new study by Juniper Research reveals that global spending through QR code payments will reach over $8 trillion by 2029, up by 50 percent from $5.4 trillion in 2025.
This growth reflects varying trends in QR code usage by country, driven by efforts to promote financial inclusion in developing regions and innovation in alternative payment methods in developed areas.
2. Restaurants
Many restaurants switched to menu QR codes after the pandemic for a contactless dining experience.
In an article by CNBC, restaurant tech experts believe that QR codes can unlock more innovations to enhance the services delivered by restaurants, such as using a QR code for placing orders.
Square’s report on the Future of Restaurants also reveals that 88 percent of restaurants considered switching to digital menus.
Meanwhile, Hospitality Tech’s report on restaurant technology shows that 92 percent of restaurants have used QR codes as an alternative to physical menus.
Claeys, who also recently launched MENU TIGER, shares: “We’ve already seen several countries that have interactive menus where people can actually click on items, order them, pay them, and get them delivered to their table.”
“This was the solution lying there, and we needed to enter that space because many customers had already come to us for that solution.”
“We took a step further and actually made an interactive menu QR code system that can be linked to a point of sales system and everything else they have within their restaurant,” he continues.
3. Hotels
Reopened after the pandemic, they continued to use QR codes, which are now also used to streamline their services.
Most hotels now feature QR codes for check-ins, room reservations, customer feedback, and advertisements.
They can also create a Wi-Fi QR code, so their guests no longer have to type in long and complicated passwords to gain internet access.
4. Healthcare
The healthcare sector adopted QR codes during the COVID-19 pandemic.
QR codes became tools for speeding up the contact tracing process.
Establishments also used QR codes for health declaration forms and questionnaires that customers were required to complete before entering.
Now, QR codes are used on vaccination cards as a security and authentication feature.
5. Product packaging
Product manufacturers now incorporate QR codes on their packaging and labels to direct consumers to relevant details, such as nutritional content and precautions for allergic reactions.
A QR code can contain instructional videos and product manuals for DIY products, appliances, and gadgets. With a single scan, consumers can access these guides directly on their smartphones.
Management can also set up a QR code that allows clients to easily schedule an appointment.
To date, an increasing number of companies and brands are incorporating a dynamic QR code generator into their modern marketing strategies.
6. Product authentication
QR codes can store product details and features that prove their authenticity.
Many brands have adopted QR codes for product authentication to combat the alarming rise of counterfeit goods on the market.
Aside from the manufacturing and CPG industries, more sectors are embracing QR code technology, leading to a surge in QR code adoption.
7. Inventory management
QR codes on products can speed up and ease inventory management.
The great thing about QR codes is that staff only need a smartphone to scan them, eliminating the need to purchase bulky barcode scanners.
8. Business cards
QR codes leverage business cards by adding a digital aspect to the plain printed card using a digital business card solution.
As you hand out business cards to people, they can simply scan the code to see more of your details and credentials.
9. Workplaces
Office spaces now use QR codes to record attendance seamlessly, quickly identify employees, and share files conveniently.
10. Education
QR codes have become extremely helpful in the education sector with the shift to distance learning and online classes, which helps keep students and teachers safe.
Now that schools are open, these tech tools continue to be beneficial in various ways, from access to learning materials to classroom management.
QR codes in the news

In 2026, QR codes made the headlines on numerous occasions.
“It’s a growing market, and I think it has huge potential. In the near future, I believe it will be mainstream in any country,” Claeys notes.
Here are some of the most noteworthy QR code campaigns and applications so far:
1. Katy Perry’s QR code tattoo
Katy Perry left her fans and audience totally flabbergasted with her QR code tattoo during the 2024 MTV Video Music Awards (VMAs).
QR code tattoos aren’t new, but the way these tiny pixels can hold various information is what sparks curiosity.
Once scanned using a smartphone, the QR code directs users to a special page featuring her new album. Undoubtedly, it was a subtle yet brilliant marketing move to promote her upcoming album.
2. Anime-inspired AI QR codes
A Reddit user shared a set of creative anime-inspired QR codes, showing how these tiny pixels can do more than just store information. They can also be a creative art statement.
At first glance, they appear to be art portraits. But once you scan them using your smartphone, they will instantly lead you to the stored landing page.
Powered by Stable Diffusion AI and ControlNet, these AI-generated QR codes displayed how far QR code technology can go.
3. ‘Halo’ drone QR code
During the South by Southwest (SXSW) Festival in Austin, Texas, 400 drones formed a gigantic QR code in the dusk sky to promote the upcoming Paramount+ original sci-fi series Halo.
When people scanned the code, a trailer for the show appeared on their smartphones.
It piqued people’s curiosity and their interest in the new show.
4. Super Bowl QR code ads
The 56th NFL Super Bowl was filled with iconic and influential QR code commercials.
One example is Coinbase’s 60-second ad featuring a QR code floating on a blank screen, which is reminiscent of the iconic DVD screensaver from the 1990s.
Home viewers who scanned the code were directed to Coinbase’s time-limited promotion: new users would receive $15 worth of Bitcoin for free, and customers could participate in a $3 million giveaway.
Their website experienced a surge in traffic in a short span of time, which resulted in a temporary app crash.
How long will QR codes stay relevant?
So, to answer the question: are QR codes dead, or will they remain as popular in the coming years?
The QR code usage statistics demonstrate the code’s continued popularity, even though it has been several years since the COVID-19 pandemic.
They continue to prove to be useful in streamlining daily transactions.
They also offer a great opportunity from offline to online marketing campaigns.
Claeys sees that this trend will continue to grow. “I believe it’s the goal of marketers to connect their target audience with their advertising,” he says.
“They would then have to make their QR codes engaging enough for people actually to look and scan them, and I think there are a lot of opportunities within that space.”
The future of QR codes
Insider Intelligence found in a June 2021 survey that 75 percent of respondents are willing to use more QR codes in the future.
This can contribute to an increase in QR code usage statistics in the future.
Claeys believes that the popularity of QR codes will remain. “QR codes will be everywhere; they are a trend that will not stop anytime soon,” he adds.
He also suggests that more companies use QR codes. “They are a low-energy tool. You can just print one and paste it somewhere strategic. They are also cost-effective.”
“In addition, the number of leads you can generate through it is huge if you use it wisely. It is important to put a call to action under your QR code to get more scans.”
The QR TIGER CEO also sees new industries entering the space of QR codes, such as NFTs. “QR codes and NFTs seem to be a great match; a lovely marriage.”
“I also see more use cases for QR codes in 2026 and the coming years. I think the QR code is the bridge today between the offline world and the mobile phone,” Claeys concludes.
Frequently asked questions
What is the usage rate of QR codes?
Our latest QR code usage rate report revealed that at least eight QR codes are generated per minute. The top industries using QR codes are travel, marketing and advertising, and finance.
What percentage of people use QR codes?
A recent QR code generator statistics report recorded 26.95 million scans worldwide. The United States led QR code usage, with 42.2% of scans in 2022 and 43.9% in 2023, marking a 4.7% increase.
What are today’s QR code trends?
The 2024 QR code usage rate shows constant growth in the marketing, travel, events, healthcare, and education industries.
Increasingly, brands are utilizing dynamic QR codes to enhance the interactivity of their campaigns, advertisements, promotions, and even product packaging. In 2027, regular barcodes are more likely to be replaced by QR codes.
What’s the most popular use of QR codes today?
QR code payment and QR code advertising are the most popular uses of QR codes today. In fact, the QR code forecast predicts that usage will reach USD 2.20 billion by 2027, marking a significant 26% growth in the US.
What are the QR code scan statistics?
According to our latest QR code scan statistics findings, the global number of QR code scans surged to 26.95 million, with scans recorded from 50 different countries.
How do I get QR code stats?
Make sure to use a dynamic QR code so you can track and monitor your QR code stats. With our dynamic QR, you can see a comprehensive QR code statistics report directly from your account dashboard.

