27 Best CRM Software Solutions in 2025

By: Ashley P.Update: December 02, 2024

Looking for the best CRM software to streamline your business operations? With customer expectations evolving faster than ever, finding the right CRM tool can be groundbreaking.

From boosting sales efficiency to improving customer retention, CRM software solutions are designed to help businesses effortlessly manage relationships, track leads, and enhance customer engagement.

But it doesn't stop there. The integration of QR code technology is transforming the CRM space as well.

Imagine using a QR code generator with logo integration to create custom, branded QR codes that instantly connect customers to your CRM system. Whether you're generating leads at an event or directing users to exclusive offers, the possibilities are endless.

In this blog, we'll dive into 27 of the top CRM software that can help you stay ahead in 2025, from the best CRM for small businesses to an enterprise level that is tailored to your needs.

Ready to explore the best solutions? Let’s get started!

Table of Contents

Understanding CRM software

CRM (Customer Relationship Management) software helps businesses manage customer interactions. It organizes customer information, tracks sales, and automates tasks like sending emails and following up on leads.

But what is CRM really about? It’s more than just storing customer data. It’s about helping businesses build stronger, lasting relationships by providing personalized experiences that turn potential customers into loyal ones.

Key features:

Customer data management: Stores contact details, purchase history, and communications.
Sales pipeline management: Monitors lead and sales opportunities.
Marketing automation: Sends automated emails and follow-ups.
Customer support: Manages customer service requests and responses.
Reporting and analytics: Provides reports on sales and customer behavior.

Best CRM software of all time — Top features, prices, and ratings

When evaluating CRM solutions, the following stand out for their extensive features and overall value:

HubSpot CRM

HubSpot CRM is well-known for its free version, which includes advanced marketing and sales tools. This software is a great choice for startups and small to medium-sized businesses (SMBs) looking for steady growth.

Pros	Cons
Free plan for up to two users	Confusing pricing plans
All-in-one platform	High cost for advanced features
User-friendly interface	Limited customization options
Extensive integrations	Inflexible contracts
Excellent customer support
Scalability
Powerful sales tools
Supports multiple currencies

Unique features:

HubSpot QR code integration
Free core functionality
Ease of use
Inbound marketing focus
Marketing automation
Sales enablement tools
Customer service features
AI-powered features

Pricing: Free; paid plans start at $15/seat/month, billed annually

Ratings:

4.4 stars on G2
4.6 stars on SourceForge
2.9 stars on TrustPilot

Salesforce

Salesforce is a widely used CRM tool because it offers many apps, can grow with your business, and is highly customizable. It's great for large companies but also provides solutions for SMBs.

Pros	Cons
Free 30-day trial	No free plan
Comprehensive CRM solution	Steep learning curve
Customization and flexibility	Complexity
Scalability	Customization challenges
Cloud-based	Potential for feature bloat
Integration capabilities	Vendor lock-in
Large community and ecosystem	Reporting limitations
Mobile accessibility

Unique features:

AppExchange marketplace
Einstein AI
Lightning platform
Salesforce chatter
Salesforce platform
Trailhead
Multi-tenant architecture
Community cloud
Salesforce mobile app
Strong community and ecosystem
Focus on customer success

Pricing: Starts at $25/month, billed annually

Ratings:

4.5 stars on G2
4.7 stars on SourceForge
1.3 stars on TrustPilot

Zoho

Zoho CRM is easy to customize and affordable, making it a great option for SMBs that need flexibility without compromising features.

Pros	Cons
15-day trial	Steep learning curve
Free plan supports up to 3 users	Customization limitations
Cost-effective	Data migration
Feature-rich	Reporting
Integration	Customer support
Mobile app
User-friendly interface
Scalability

Unique features:

Zia AI
SalesSignals
Canvas
Gamification
Blueprint
Zoho CRM plus
Zoho marketplace

Pricing: Free for up to 3 users; paid plans start at $14/user per month, billed yearly

Ratings:

4.1 stars on G2
4.5 stars on SourceForge
4.2 stars on TrustPilot

Pipedrive

Pipedrive is popular for its easy-to-use, sales-focused approach, making it perfect for teams that focus a lot on managing sales pipelines and closing deals.

Pros	Cons
Free 14-day trial	No free plan
Intuitive visual interface	Limited features
Customization	Reporting limitations
Focus on sales activities	Learning curve
Mobile app	Potential for clutter
Integration capabilities	Scaling challenges
Affordable pricing
Strong customer support

Unique features:

Visual sales pipeline
Drag-and-drop interface
Activity-based selling
Customizable sales pipelines
Email integration and tracking
Sales automation
Insights and reporting
Mobile app

Pricing: Starts at $14/seat/month

Ratings:

4.3 stars on G2
4.4 stars on SourceForge
4.5 stars on TrustPilot

Freshsales

Freshsales offers a user-friendly, AI-powered solution that is excellent for automating tasks and managing customer relationships.

Pros	Cons
Free 21-day trial	Limited reporting and analytics
Free plan supports up to 3 users	Steeper learning curve for advanced features
Budget-friendly	Customer support
Intuitive user interface
Feature-rich
AI-powered insights
Customization
Mobile app
Integrations

Unique features:

Freddy AI
360° customer view
Built-in phone and email
Sales sequences
Deal management
Workflow automation

Price: Free; paid plan starts at $9/month, billed annually

Ratings:

4.5 stars on G2
4.3 stars on SourceForge
1.8 stars on TrustPilot

Best CRM for small businesses

These CRMs offer easy-to-use interfaces, affordability, and core features essential for small businesses:

Salesmate

A simple yet powerful CRM solution with automation features perfect for small businesses looking to streamline sales processes.

Pros	Cons
Free 15-day trial	No free plan
User-Friendly Interface	Limited customization
Contact management	Reporting
Sales automation	Customer support
Pipeline management	Scaling
Integrations	Advanced features
Mobile app
Affordable pricing

Unique features:

Email marketing
Built-in communication
Sequences and automation
PowerDialer
Shared team inbox
Meeting scheduler
Text messaging
Marketing automation
Deal management
Reporting and analytics

Pricing: Starts at $23/month, billed annually

Ratings:

4.6 stars on G2
5.0 stars on SourceForge
3.8 stars on TrustPilot

Nutshell

Nutshell CRM is easy to use and is especially good for SMBs that need a simple CRM solution with basic features.

Pros	Cons
Free 14-day trial	No free plan
User-Friendly Interface	Limited customization
Contact management	Limited third-party integrations
Pipeline management	Mobile app limitations
Reporting and analytics	Learning curve
Affordable pricing

Unique features:

Excellent customer service
Sales automation
Flexible customization
Integration with popular tools

Pricing: Starts at $16/month, billed annually

Ratings:

4.3 stars on G2
4.6 stars on SourceForge
2.5 stars on TrustPilot

Keap

Keap, formerly known as Infusionsoft, is specifically designed for SMBs and entrepreneurs. It offers powerful automation tools for managing customer relationships, marketing, and sales.

While Keap might be more expensive compared to some other small-business CRMs, it offers great value due to the comprehensive features it provides.

Pros	Cons
Free 14-day trial	No free plan
Robust marketing automation	Cost
All-in-one solution	Learning curve
Customization	Limited third-party integrations
E-commerce integration	Reporting and analytics
Appointment scheduling	Customer support
Intuitive interface

Unique features:

Advanced automation and workflows
Built-in sales and marketing tools
Lead capture and nurturing
Tagging and segmentation
Appointment scheduling
E-commerce and payment integration
Migrations and onboarding support

Pricing: Starts at $249/user/month, billed annually

Ratings:

4.2 stars on G2
4.4 stars on SourceForge
1.7 stars on TrustPilot

Less Annoying CRM

Less Annoying CRM lives up to its name by providing a simple, no-frills CRM solution designed for small businesses that need basic contact and lead management.

Pros	Cons
Free 30-day trial	No free plan
Simplicity and ease of use	Limited features
Essential features	No mobile app
Customization	Limited third-party integrations
Affordable	Simplistic reporting
Excellent customer support
Integration with Google Workspace and Microsoft 365

Unique features:

Pipeline management
Simple contact management
Task management & calendar integration
Group management
Email integration & templates
No long-term contracts
Unlimited support

Pricing: Starts at $15/user/month

Ratings:

4.9 stars on G2
No reviews on SourceForge
4.1 stars on TrustPilot

Capsule CRM

Capsule is a straightforward, affordable CRM designed for SMBs. It offers contact management and sales pipeline tracking at a low price point.

Pros	Cons
Free 14-day trial	No free plan
User-friendly interface	Limited features
Customizable	Reporting capabilities
Contact management	Email marketing
Sales pipeline management	Customer support
Task and calendar integration
Affordable pricing
Integrations
Mobile App

Unique features:

Visual sales pipeline
Customizable sales process
Powerful search & filtering
Collaboration tools
Mobile access

Pricing: Starts at $18/month, billed annually

Ratings:

4.7 stars on G2
4.0 stars on SourceForge
4.6 stars on TrustPilot

Monday.com

Monday.com is flexible and highly customizable. It provides project management and CRM in one platform within a budget-friendly plan.

Pros	Cons
Free 14-day trial	Three-seat minimum for paid plans
Free plan supports up to two seats	Automation has a monthly limit
Flexibility and customization	Lacks advanced CRM features
Visual and intuitive interface	Expensive for large teams
Collaboration and communication	Lacks advanced tracking features
Automation	Project features can be buggy
Integrations
Mobile App
Scalability

Unique features:

Flexible workflows and automation
Comprehensive lead and contact management
Email integration and tracking
Sales forecasting and reporting

Pricing: Starts at $9/seat/month, billed annually

Ratings:

4.6 stars on G2
4.6 stars on SourceForge
2.7 stars on TrustPilot

Want to improve your CRM? QR code on Monday.com integration allows you to streamline customer interactions and enhance data collection.

Imagine embedding QR codes into your workflows for everything, from lead generation to project tracking—all within your Monday.com dashboard.

Copper

Copper is a CRM solution that integrates directly with Google Workspace, making it an excellent choice for businesses already entrenched in the Google ecosystem.

Pros	Cons
Free 14-day trial	No free plan
User-friendly interface	Limited features
Seamless Google Workspace integration	G Suite dependency
Pipeline management	Reporting limitations
Automation capabilities	Customization restrictions
Affordable pricing	Limited third-party integrations
Excellent customer support

Unique features:

Focus on relationship management
Pipeline visualization
G Suite sidebar
Email templates & automation
Project management

Pricing: Starts at $25/user/month, billed annually

Ratings:

4.5 stars on G2
5.0 stars on SourceForge
2.7 stars on TrustPilot

Insightly

Insightly offers a solid free plan with features like project management, task tracking, and custom reports.

Pros	Cons
Free 14-day trial	No free plan
User-friendly interface	Limited reporting and analytics
Project management integration	Learning curve for advanced features
Extensive integrations	Mobile app limitations
Customization	Customer support
Scalability	Bulk email limitations

Unique features:

Relationship linking
Workflow automation
Project management integration
Email integration
Products, price books, and quotes
Intuitive customization

Pricing: Starts at $29/month, billed annually

Ratings:

4.2 stars on G2
4.3 stars on SourceForge
3.2 stars on TrustPilot

Nimble

Nimble integrates with social media platforms, making it a great tool for businesses that rely heavily on social engagement.

Pros	Cons
Free 14-day trial	No free plan
Ease of Use	Basic sales pipeline
Contact Management	Limited customization
Social Media Integration	Limited mobile app
Email Tracking	Lack of integration with Office 365
Sales Pipeline Management
Affordability

Unique features:

Relationship Management
Universal Social Listening
Prospector Browser Extension
Today Page Dashboard
Unified Inbox
Sales Automation
Mobile Apps

Pricing: Free; paid plan starts at $24.90/month, billed annually

Ratings:

4.5 stars on G2
4.0 stars on SourceForge
3.8 stars on TrustPilot

Honeybook

Popular among creative industries like photography and event planning, Honeybook helps with project management and client communication.

Pros	Cons
Free 7-day trial	No free plan
All-in-one client management	Limited reporting
Streamlined client experience	Pricing
Automation	Learning curve
Customization	Limited integrations
Ease of use
Mobile app
Strong customer support

Unique features:

Clientflow management
Templates & customization
Automation & workflows
Client portal
Concierge support

Pricing: Starts at $16/month with two months free, billed annually

Ratings:

4.5 stars on G2
4.7 stars on SourceForge
3.9 stars on TrustPilot

eWay CRM

This CRM is designed for Outlook users and is perfect for professional services. It streamlines client communication and data management.

Pros	Cons
Free plan	Limited third-party integrations
Google Outlook integration	Reporting capabilities
User-friendly interface	Learning curve for advanced features
Customization options	Customer support
Mobile accessibility	Primarily Outlook-centric
Cost-effective

Unique features:

Email Tracking
Workflow Automation
Project Management
Document Management
Marketing Campaigns

Pricing: Free; paid plan starts at $15/month, billed every three years

Ratings:

3.9 stars on G2
No reviews on SourceForge
No reviews on TrustPilot

Top picks for enterprise-level CRMs

For larger organizations with complex needs, these CRM software examples deliver high performance and flexibility:

Zendesk Sell

Zendesk Sell is a sales-focused CRM solution with email tracking, lead scoring, and sales forecasting features.

Pros	Cons
Free 14-day trial	No free plan
Native integration	Limited customization
User-friendly interface	Email functionality
Automation & productivity tools	Reporting depth
Sales management & reporting
Mobile Accessibility

Unique features:

Open APIs
Effortless integration with Zendesk Support
Pipeline analysis
Sequences
Smart lists and templates
Power dialer
Task player
Email integration
Built-in calling and texting

Pricing: Starts at $19/month, billed annually

Ratings:

4.2 stars on G2

4.5 stars on SourceForge

1.4 stars on TrustPilot

NetSuite CRM

NetSuite is a cloud-based CRM solution with features that cover marketing automation, customer service, and advanced sales tracking.

Pros	Cons
Integrated Suite	No free plan/free trial
Customization	Cost
Scalability	Complexity
Cloud-based	Implementation time
Real-time data	Learning curve
Automation	Limited third-party integrations
Partner ecosystem

Unique features:

Unified suite
Real-Time visibility
Lead-to-Cash automation
Global business management
Industry-specific solutions
SuiteCloud platform

Pricing: Quote-based pricing

Ratings:

4.0 stars on G2
3.0 stars on SourceForge
1.6 stars on TrustPilot

Creatio

Creatio’s CRM solution is praised for its process automation and advanced marketing tools, making it ideal for large enterprises.

Pros	Cons
Comprehensive platform	No free plan/free trial
High customization	Five users minimum
Low-code development	Cost
Intuitive interface	Complexity
Process automation	Steep learning curve
AI and machine learning	Limited third-party integrations
Scalability	Reporting
	Vendor lock-in

Unique features:

No-code platform
Process-driven approach
Studio Creatio
Intelligent insights
Freedom UI designer
Marketplace
Industry-specific solutions
Open API

Pricing: Starts at $25/month, billed annually

Ratings:

4.7 stars on G2
4.7 stars on SourceForge
2.4 stars on TrustPilot

SharpSpring

SharpSpring offers robust marketing automation tools and CRM features tailored for enterprise businesses focusing on digital marketing.

Pros	Cons
Free plan	Steep learning curve
Affordable paid plans	Interface can be overwhelming
Customization	Limited customer support
Social intranet	Implementation can be time-consuming
Open API	Limited third-party integrations
Mobile app	Scalability concerns

Unique features:

All-in-one platform
Free Plan with generous features
Social intranet & collaboration
Website and online store builder
Open API and marketplace
Gamification
Time management & HR features
Affordable paid plans

Pricing: Free; paid plan starts at $49/user/month, billed annually

Ratings:

4.0 stars on G2
No reviews on SourceForge
2.2 stars on TrustPilot

SugarCRM

SugarCRM provides an open-source platform, allowing for extensive customization to fit the specific needs of businesses.

Pros	Cons
Customization	No free plan/free trial
Open-source option	Cost
On-premise deployment	Steep learning curve
User-friendly interface	Support
Strong reporting and analytics	Complexity
	Limited third-party integrations

Unique features:

Time-Aware CX
No-Touch Information Management
Predictive Forecasting

Pricing: Starts at $19/month, billed annually

Ratings:

3.8 stars on G2
4.6 stars on SourceForge
2.5 stars on TrustPilot

Best industry-specific CRMs

Some industries require specific CRM solutions. Here are the best industry-specific CRMs for 2025:

Microsoft Dynamics 365

Microsoft Dynamics 365 is cloud-based software that combines CRM and ERP (Enterprise Resource Planning) tools. Its features for data analysis and project management improve efficiency and customer relationships.

Pros	Cons
Free 30-day trial	No free plan
Seamless integration with Microsoft ecosystem	Cost
Customization and flexibility	Complexity
Cloud-based accessibility	Learning curve
Scalability	Limited out-of-the-box automation
Robust analytics and reporting	Potential for over-customization
User-friendly interface

Unique features:

AI-Powered insights
Unified Customer Data Platform (CDP)
Effortless integration with Power Platform
Extensive industry-specific solutions
Embedded virtual assistants
Augmented Reality (AR) product visualization

Pricing: Starts at $65/month

Ratings:

3.8 stars on G2
4.8 stars on SourceForge
No reviews on TrustPilot

Act! CRM

Act! is a cloud-based CRM solution with tools for managing customer relations and business communications.

Pros	Cons
Free 14-day trial	No free plan
Cost-effective	Limited features
Contact management	Scalability
Sales and marketing automation	Mobile app limitations
Customization and flexibility	Steep learning curve
Ease of use	Customer support

Unique features:

Vertical industry focus
Customizable user Interface
Integration with Microsoft 365
Marketing automation
Mobile access

Pricing: Starts at $30/month, billed annually

Ratings:

3.9 stars on G2
4.3 stars on SourceForge
4.3 stars on TrustPilot

Best free CRM software for beginners

For beginners and those on a budget, these free CRM options still pack plenty of value:

Bitrix24

A full-featured CRM that’s not just for sales—it also offers project management and team collaboration tools.

Pros	Cons
Free plan/unlimited users	Steep learning curve
Affordable paid plans	Interface can be overwhelming
Customization	Limited customer support
Social intranet	Limited third-party integrations
Open API	Implementation can be time-consuming
Mobile app	Scalability concerns

Unique features:

All-in-one platform
Free Plan with generous features
Social intranet & collaboration
Website and online store builder
Open API and marketplace
Gamification
Time management & HR features
Affordable paid plans

Pricing: Free; paid plan starts at $49/user/month, billed annually

Ratings:

4.1 stars on G2
4.6 stars on SourceForge
2.4 stars on TrustPilot

Agile CRM

Agile CRM offers a wide array of marketing automation features, making it great for industries needing robust customer communication strategies. With its free plan that supports a maximum of 10 users, it’s truly one of the best free CRM software out there.

Pros	Cons
Free plan supports up to 10 users	Customer service
Cost-effective	Limited features in the free plan
All-in-one solution	Occasional bugs and glitches
Ease of use	Learning curve for advanced features
Customization	Limited reporting capabilities
Integrations

Unique features:

Gamification
Drag-and-Drop project management
Landing page builder
Mobile marketing
360-degree contact view

Pricing: Free; paid plan starts at $8.99/month, billed every two years

Ratings:

4.0 stars on G2
4.3 stars on SourceForge
4.9 stars on TrustPilot

Apptivo

Apptivo provides a broad range of apps, from CRM to invoicing, making it an all-in-one solution for small businesses.

Pros	Cons
Free 30-day trial	No free plan
Comprehensive suite	Steeper learning curve for advanced features
Customization	Limited reporting capabilities
Affordable	Can feel overwhelming
User-friendly interface	Occasional performance issues
Mobile access	Mobile app limitations
Integration capabilities
Good customer support

Unique features:

Unified platform
Gantt charts
Social CRM
Embedded business email
Workflow automation

Pricing: Starts at $15/month, billed annually

Ratings:

4.4 stars on G2
4.1 stars on SourceForge
2.6 stars on TrustPilot

Vtiger

Vtiger is specifically for sales teams and customer service departments, focusing on managing leads, deals, and customer support.

Pros	Cons
Free 15-day trial	Learning curve
Free plan	Limited third-party integrations
Cost-effective	Some outdated features
Open-source	Cluttered interface at times
Active community and support	Occasional performance issues
Mobile accessibility	Limited reporting capabilities
Highly customizable
User-friendly interface
Comprehensive feature set

Unique features:

Vtiger One
Vtiger Calculus AI
VTAP (Vtiger Application Platform)
Integrated Learning Management System (LMS)
Gamification
Price-performance value

Pricing: Free; paid plan starts at $12/user/month, billed annually

Ratings:

4.3 stars on G2
4.4 stars on SourceForge
3.1 stars on TrustPilot

Finding the perfect CRM for your needs

Consider the following factors:

Ease of use: Choose software that your team can easily adopt and start using right away.
Scalability: Ensure your CRM scales with your growing business.
Integration: Look for CRM solutions that integrate smoothly with the other tools your business uses.
Customization: The ability to customize workflows, fields, and reports is critical for most businesses.

Integration plays a key role in selecting the best CRM software for your business, and QR TIGER’s QR code API integration can make a big difference.

You can easily connect your CRM system to your QR code campaigns, making it easier than ever to track customer interactions, manage data, and streamline processes.

This connection allows for real-time insights into customer behavior, enhancing your ability to act quickly and efficiently.

Plus, it simplifies your campaign analytics, giving you a clearer view of what works.

Imagine the possibilities of integrating QR codes directly into your CRM workflows—it's the perfect way to enhance customer engagement.

With the right CRM, you can run successful QR code campaigns that drive both efficiency and growth.

How can QR codes improve your CRM strategy?

Using QR codes in your CRM strategy boosts customer engagement and expedites your processes. Here’s how they can help:

Easy access to information: QR codes allow customers to quickly access detailed profiles, product info, or special promotions. They just scan, and they’re all set!
Optimized data collection: You can place QR codes on surveys or feedback forms. When customers scan them, they share their thoughts immediately, giving you valuable insights.
Personalized experiences: Create unique QR codes for different customer groups. When customers scan these codes, they see tailored content or offers, making their experience more personal.
Simplified communication: Include QR codes in your marketing materials to make it easy for customers to connect with you through email, social media, or messaging apps. Communication becomes a breeze!
Enhanced tracking and analytics: Dynamic QR codes from the best QR code generator help you track how customers interact with your brand. See how often they get scanned, when and where people are scanning, and how they do it!
Promotion of events and offers: Use QR codes to drive traffic to events or special deals. They can link customers directly to event registrations or promotions, making it super simple for them to engage with your brand.
Increased efficiency: QR codes reduce the hassle of manual data entry. Customers can scan their information, like vCards, directly into your CRM system, saving time for both your team and the customers.

With tools like QR code software solutions, you can create QR codes that link directly to your CRM system.

This allows you to enhance customer interactions, make your processes more efficient, and gather valuable insights into what your customers want!

Why QR TIGER’s QR Code Generator is the best for CRM QR code integration

Our software is an excellent choice for CRM QR code integration for several reasons. We offer various QR code types, like vCard and event codes, and let you customize them with your logo and colors for brand recognition.

The user-friendly platform allows anyone to create and manage QR codes without technical skills.
With tracking features, you can see where, when, and how often your codes are scanned, helping improve marketing strategies.

Dynamic QR codes let you change the destination without reprinting, and they integrate smoothly with different CRM systems.

Plus, we provide strong customer support and affordable pricing plans, making it a great option for businesses of all sizes looking to enhance customer engagement.

Boost your business by using the right CRM tools today

Choosing the best CRM software for your business can really help you connect better with your customers and grow your business. With so many choices out there, it’s important to pick one that meets your needs.

You might also want to think about using the best QR code generator. This tool lets you share your contact details or marketing materials with a simple scan, making it easier to connect with your customers.

Take your time to check out these 27 great CRM options. The right tools can change your business for the better and help you build strong relationships with your customers.

Start your CRM journey today!

FAQ

What CRM do most companies use?

Salesforce is currently the most widely used CRM software globally. It's favored for its extensive features, scalability, and strong ecosystem of integrations and apps.

What is the oldest CRM tool?

There's some debate, but ACT! (originally Automated Contact Tracking), developed in 1986, is often considered one of the earliest CRM tools. It focused on contact management and sales automation.

Which CRM has the biggest market share in the world?

Salesforce has the biggest market share in the CRM industry. Its widespread adoption across various industries and company sizes contributes to its dominance.