QRators in Action: MAC Hotels 3-Star QR Code Innovation
QRators (curators) in Action showcases some of the most impactful uses of QR codes around the world. This edition spotlights MAC Hotels, a family-owned hotel group redefining guest experiences through smart QR code integration.
With properties across Mallorca, Zaragoza, and Málaga, the company operates two renowned brands: Pure Salt Luxury Hotels and Club Mac Alcúdia, a vibrant, all-inclusive destination with themed entertainment, diverse dining options, and endless fun for all ages.
Today, these hotels' operations have become more seamless and convenient with the integration of an advanced technology—the QR codes.
Table of Contents
- From printed brochures to digital hotel guides
- Checking in with Mac Hotels' QR code innovation
- Can you tell me more about the company? What sets you apart from your competition?
- Why did you start using QR codes?
- What made you decide to use that type of solution for your event/campaign?
- How has QR TIGER helped your company achieve its goals
- What is your most important insight that you've learned from the campaign?
- Would you recommend using QR codes to other businesses?
- The digital solution to modern hospitality
From printed brochures to digital hotel guides
Club Mac Alcúdia, one of the group’s flagship properties, is a large all-inclusive resort featuring 988 rooms spread across 100,000 m². With its multiple pools, themed entertainment, and endless activities, the resort offers something for everyone.
But, its large scale and tons of scheduled activities made it hard for guests to plan their day accordingly or find their way around the resort.
And despite offering printed brochures and paper maps to guests, the items often ended up unused or discarded, or lost.
In response to this, MAC Hotels decided to turn to QR code technology for a smarter, more sustainable solution by placing custom landing page QR codes on guests’ hotel room keycards.
Simply scanning the QR code with their smartphone allowed guests to access a unique online landing page designed by the hotel, providing everything from room information and offered services to restaurant menus and even real-time weather updates.
Unlike traditional paper materials, dynamic QR code technology meant this digital hub could be updated at any time to make sure guests always receive the latest activity schedules, without ever having to waste money on paper and printing.
GPS integration also meant that guests could view their current location within the resort and easily navigate to their next activity or dining spot.
To top it off, it even featured an AI-powered help desk, offering instant answers to guest inquiries for a smoother, more personalized experience.
By trusting QR TIGER and using its advanced QR tech solutions, MAC Hotels found a way to inform and improve the guest experience, all while showcasing how innovation redefines modern hospitality.
Checking in with Mac Hotels' QR code innovation
In our interview with Eva Monserrat Llompart, CRM and Digital Marketing Manager at MAC Hotels, we discuss how the company has embraced QR codes as a smart solution for sharing information.
Eva also shared how QR TIGER has smoothened their operations, enhanced communication, and transformed the overall guest experience.
Can you tell me more about the company? What sets you apart from your competition?
“As a family-run business, our essence lies in Mediterranean hospitality: always putting people first and striving to deliver the best possible experience for every guest.
That human touch, combined with our dedication to quality and care, is what truly sets us apart.”
Why did you start using QR codes?
“Using QR codes allowed us to provide digital access to all our essential information in a clear, convenient, and instantly accessible way while significantly reducing paper use across the resort.”
What made you decide to use that type of solution for your event/campaign?
“We wanted our QR codes to remain functional and adaptable even when information changed.
With dynamic QR codes, we can update content anytime without the need to reprint physical materials such as room key cards.”
How has QR TIGER helped your company achieve its goals
“The platform makes it easy to update links and content seamlessly, helping us stay agile and environmentally responsible at the same time.
It’s a smart solution that supports both our operational efficiency and our commitment to sustainability — perfectly aligned with the values that define Mac Hotels.”
What is your most important insight that you've learned from the campaign?
“The positive feedback has been clear: digital communication not only simplifies their stay but also enhances their overall experience at Club Mac.”
Would you recommend using QR codes to other businesses?
“Absolutely! For us, they’ve become an essential part of our guest experience, and we believe they represent the future of smart, sustainable hospitality.”
The digital solution to modern hospitality
The MAC Hotels team understands that digital communication not only simplifies a guest’s stay; it improves their overall experience.
By integrating QR codes into their daily operations, hotel guests now have information readily available to them, which gives them more time to enjoy the experience rather than planning what to do next.
Through innovation and thoughtful implementation, Club Mac Alcudia has demonstrated how a simple QR code can redefine convenience and enhance guest satisfaction, showcasing the power of digital tools in modern hospitality.
