Indian Menu: How to Make it Attractive and Profitable

Update:  May 29, 2023
Indian Menu: How to Make it Attractive and Profitable

An Indian menu reflects Indian cultural heritage, historical influences, and religious beliefs.

Over the years, Indian food has been shaped into unique, colorful, and multi-dimensional dishes. They are also known around the globe for their diverse range of foods, spices, cooking equipment, and cooking methods.

Indian food is an essential part of Indian culture. So, how do you give people the taste of India with your Indian food menu?

It will help if you establish a competitive edge over your competitors by relying on interactive restaurant QR code menu software. Doing so can give Indian cuisine the spotlight in the market. 

Read more for more information about menu improvisation and promotional ideas.

What should you know about Indian food recipes?

Indian cuisine is as diverse as its population. Several factors have influenced Indian cuisine, making it unique and one of the most well-known in the world.

So, let’s get into details and see the information below to learn more about Indian cuisine.

Is Indian food healthy?

Indian food is not only famous for its superb taste but also for its nutritional benefits. A typical Indian dish is spiced with ingredients like turmeric, which boost the body’s immune system and inflammatory response. 

In addition to the Indians’ religious beliefs, non-vegetarians highly favor lamb, chicken, and fish, which are high in protein, as part of their diet. This makes dairy products such as cheese and yogurt notable in the ingredients of many foods, which is good for cardiovascular health.

Also, there are healthy vegan options like samosa, rajma, masala dosa, and others packed with nutrients.

What are the influences that shaped Indian cuisine?

India’s cuisine is widely regarded as among the most diverse in the world. To know how Indian cuisine has been shaped over the years, take a look at the following factors:

  • Religion

The religions of India have had a significant impact on Indian cuisine. As a result, the vegan diet of India’s Hindus, Buddhists, and Jain communities strongly influences Indian cuisine. 

About 40% of the population follows a strict vegetarian diet. This makes vegetarian food recipes widespread in all of India.

  • Foreign influence

Another factor is the foreign influences brought by traders, pilgrims, and invaders over the decades. 

One significant influence is the Portuguese invasion, where they introduced a variety of ingredients such as chilies, peppers, tomatoes, and cashew nuts, which have become a must-have for Indian cuisine today.

  • Landscape

Every region of India’s landscape and climate varies, which determines the kind of food they eat. In the northern region, spiced dishes are usually eaten, which include chilies and ghee. While in the southern part of India, they basically follow a tropical diet, including vegetables and fruits. 

In the eastern part, fish and rice are a common part of their diet. Lastly, the western Indian region has rice as its staple food, and they use more dairy products and vegetables in their food.

Plant-based Indian dishes you can include in your menu 

Since the majority of the Indian population follows a vegetarian diet, several of their recipes are plant-based. These dishes have positive effects on your body with their nutritional benefits. 

For the customer’s healthier option, you may consider the following list of Indian vegan recipes:

Chana masala

chana masala

Made with white chickpeas, onions, tomatoes, spices, and herbs, Chana (chickpeas) masala (spiced gravy) is not only tasty but also a nutritional Indian meal. 

Chana is good for keeping your bones strong and healthy, and it can maintain blood sugar levels. This Indian recipe is gluten-free and is good for those who follow a vegan diet.

Aloo gobi

Aloo gobisource

Aloo gobi (potato cauliflower) is a traditional vegetarian dish made with cauliflower, potatoes, and Indian spices. 

Moreover, this is an excellent source of fiber, good for digestion, and has antioxidants, which reduces the risk of getting cancer. This Indian dish is great for your bones and immune system. It is a gluten-free recipe.



Idli is a tasty rice cake made with fermented rice and lentils. This immensely healthy Indian recipe is low in calories and good for digestive problems. This Indian dish is delicious for breakfast, lunch, or even dinner.

Aloo matar

Aloo matar

A classic Indian vegetarian curry from potatoes and peas is added with seasonal vegetables and Indian spices. Rich in Vitamin C, which is good for immunity. A brilliant option for a healthy diet.

Basmati rice

Basmati riceThis aromatic rice contains fiber, which is important to reduce the risk of developing type 2 diabetes. It is also rich in B-vitamins good for brain health. 

Eating this basmati rice lowers the risk of heart disease. This can be a healthy option for people with diabetes.

How to make an enticing and profitable Indian menu with MENU TIGER

Your menu is more than just a list of food options. It is a vital internal advertising tool that will give diners a taste of a dish with their eyes. For this reason, you need to have a powerful menu to attract the customer’s attention.

Give your menu a life with these following hacks:

Write a good food description

How to write an effective food description? A good food description will sell your dish.

In writing your food description, it should be clear, concise, and use descriptive words that stimulate the senses. 

For example, to describe a piece of meat, you can use descriptive words like tender, lean, cooked, etc.

Ensure that as the customers read your menu, it will make them hungry and accelerate their appetite.

Also read: How to write menu descriptions on your digital menu

Add mouthwatering photos of the dish

Including images of your dish will give diners a first look at how the dish looks right before they arrive at their table. Moreover, you can communicate the taste of the food with a perfectly captured image of your most delicious food item.

The interactive restaurant software with MENU TIGER allows you to add three photos to your menu items. Ensure that the images you include are high-definition, preferably 400px by 300px. 

This feature will help you give customers visual stimulation, which can be an effective way to entice anyone who sees them. 

Use the right color schemes 

Did you know that colors affect the customers’ feelings? Thus, it impacts their ordering decisions. 

Using MENU TIGER’s QR code menu, you can customize your menu based on your brand’s personality. To stimulate customers’ appetites, use the colors red, yellow, orange, and blue.  

Moreover, you can customize the colors of your QR code. Remember to use contrasting colors for the background and foreground when creating your QR code to avoid scanning problems.

Label the food item

Label your food items as “Bestseller,” “New,” and “Sold out” to keep customers up to date.

Food labeling leaves an impression on customers. For example, if customers see a food item labeled “Best Seller” or “Sold Out,” they will believe that the dish is delicious because most diners prefer to have them.

This might remind them to order those dishes the next time they dine at your restaurant. As a result, it can increase your sales and profit.

How to be profitable with your Indian menu with MENU TIGER

The restaurant industry is competitive, so how do you drive customers to dine at your place?

Restaurants must engage customers and form relationships with them to gain loyalty. With that in mind, the suggestions below might help you with your goal. 

Feature high margin items on your restaurant’s website

If you want customers to notice and buy food items with high margins immediately, you can highlight them on your restaurant website. 

Remember, the menu item you will highlight doesn’t necessarily have to be pricey. Thus, you can highlight low-cost food items as long as they have a high-profit margin. 

To do this, follow these steps:

Go to the MENU TIGER dashboard and click tiger dashboard 

Under Menu , click Food, then choose a category of menu tiger 

After that, see the food list to be list menu tiger 

Click the Edit icon beside the food item.edit icon of food item 

Under Edit food, scroll halfway down, then tick the box beside Featured.edit food menu tiger 

Lastly, scroll to the bottom and click the Update button.update button of edit food

Add modifiers and add-ons

There isn’t any easy way to generate extra income other than upselling menu items with high-profit margins. To do this, you can use the add-ons feature of MENU TIGER. 

For example, on your Indian menu, you can have vegetarian appetizers like Veggie Samosa, Aloo Tikki, Dal kabab, and Mushroom Pakora. 

Moreover, you can offer vegan side dishes to your menu like aloo paratha, green coriander chutney, mango chutney, malpuas etc.

Having add-ons helps you sell a wide range of products, maximizing the total check size of your customers. 

Read more: Adding choices and add-ons to your online menu using MENU TIGER

Send out promotional emails and SMS

Send out email promotions and SMS to reach more customers. You can include them in your special events, promotions, and discounts to entice customers to place a pick-up order on your restaurant website or even visit your restaurant. 

In your promotional emails and SMS, you can make them personalized. For example, on your customer’s birthday, you can wish them a happy birthday and offer them discounts for their meal or give them a free glass of red wine.

With MENU TIGER, you can easily target an audience for your email campaigns with the customers’ databases.

Read more: MENU TIGER: How to set up promotions using a menu QR code software

Social media promotions

Keep an active social channel to inform customers of current promotions.

For example, you can post on your social media that there will be an upcoming Buy 1 Take One promotion to celebrate your restaurant’s anniversary.

You can have accounts on popular social media platforms like Tiktok, Facebook, Twitter, and Instagram. You can create a single QR code for your social media channels that customers can scan to be directed to your social media. 

With social media promotions, you can build your brand, maximize your customer base, and increase your social media followers. 

Offer loyalty programs

Given the competitive nature of the restaurant industry, offering a loyalty program can help you retain customers. One of the most popular customer loyalty programs you can offer is the referral program. 

With word-of-mouth, they can tell others about how good your restaurant’s food and service were. They can invite their close friends or loved ones to dine at your restaurant. 

In short, your existing customers will represent your restaurant as your brand advocates. This is a great way to entice more customers to visit your restaurant.

How to put side dishes for your Indian menu items with MENU TIGER

Don’t forget to give your Indian food balance and color with side dishes. With MENU TIGER, you can easily add side dishes to your menu items by following these steps:

1. Open your MENU TIGER account

menu tiger account Open your MENU TIGER account and go to the dashboard.

2. Go to Stores

menu tiger storesChoose what store you will add the sides of your menu items.

3. Go to Menu

menu tiger modifier groupUnder Menu, click on Modifiers.

4. Click Add button

add button of modifier group
Click Add button in the upper right corner.

5. Fill in Name

name of modifier group
Fill in the Name of the Modifier Group. For example, you will put Condiments. 

6. Choose between Optional or Required

type of modifier group Click Optional if the modifier is not required to serve alongside a particular item. Click Required if the modifier must be paired with the item (customer cannot order the item without choosing any of the list of modifiers). 

7. Tick Allow adding same choice multiple times

menu tiger modifier groupTick the box beside Allow adding same choice multiple times if you allow customers to order the same modifier numerous times.

8. Click Add modifier option

add modifier option of modifier groupClick the Add modifier option, then type the name of the modifierfor example, Raita.

Tip: Slide the green button to the left if the item is unavailable.

9.  Set the Price

price of modifier group Set the Price of the modifier.

10. Click Save

save button of modifier group

If you’re all set, don’t forget to click Save.

MENU TIGER: The digital menu system for your Indian menu

Your Indian menu will be enticing as ever with the features of MENU TIGER, fit to grow your sales and profits. 

You can easily upsell items, make informed offers, and implement marketing strategies crucial to your restaurant’s profitability. This way, you can drive more customers to your restaurant and enjoy the variety of Indian food recipes.

Give your customers the taste of Indian culture with the engaging and enhanced Indian menu using the QR code menu software of MENU TIGER. 

Sign up with MENU TIGER now and choose any of the plans.

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